Turbotodd

Ruminations on tech, the digital media, and some golf thrown in for good measure.

Archive for the ‘business intelligence’ Category

Live @ Information On Demand 2012: Smarter Marketing Analytics

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Big Data is the digital convergence of structured and unstructured data. Those organizations that can capture and analyze their data, regardless of what type, how much, or how fast it is moving, can make more informed decisions. At Information On Demand 2012 today in Las Vegas, IBM announced a new digital marketing system to help CMOs conduct smarter marketing analytics.

The news dam has begun to break at the IBM Information On Demand And Business Analytics Forum here in Vegas.

One of the highlights of today’s announcement was IBM’s unveiling of a new digital marketing system and big data software designed to help organizations gain actionable insights.

These tackle the most pressing big data challenges facing organizations today — accessing and gaining intelligence into an enormous stream of data generated from mobile, social and digital networks.

Big Data for Chief Marketing Officers 

The emergence of big data technologies is driving the transformation of marketing for every channel. Chief Marketing Officers (CMOs) are now responsible for analyzing consumer demands from social media, mobile devices, and traditional channels and align these demands with product development and sales.

The new IBM Digital Analytics Accelerator helps CMOs tap into consumer sentiment to create targeted advertising and promotions, avoid customer churn, and perform advanced Web analytics that predict customer needs.

Now, CMOs can bring advanced analytics to all their social media, web traffic, and customer communication behind their own firewall.

The industry’s first big data solution in the digital marketing arena is powered by Netezza and Unica technologies. With this integrated offering that includes the recently announced PureData System for Analytics, clients can run complex analytics on petabytes of data in minutes, and arm marketing professionals with instant insights.

CMOs can use new insights to accelerate marketing campaigns and better meet consumer needs based on the broadest range of data.

Trident Marketing: Gaining Visibility Into Consumer Behaviors

For Trident Marketing, a direct response marketing and sales firm for leading brands such as DIRECTV, ADT and Travel Resorts of America, performing analytics on big data has helped the company gain unprecedented visibility into consumers — from predicting the precise moment in which to engage with customers to anticipating the likelihood a customer will cancel service.

Working with IBM and partner Fuzzy Logix, the company has realized massive growth including a tenfold increase in revenue in just four years, a ten percent increase in sales in the first 60 days, and decreased customer churn by 50 percent.

Live @ IBM InterConnect 2012: IBM Announces New Cloud Computing, Big Data Analytics Capabilities

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Earlier today, here at the IBM InterConnect event being held at the Royal Sentosa Resorts in Singapore, IBM made two significant announcements that will help IBM clients derive more value from their IT investments via improved cloud computing solutions, even as they work to gain new business insights through enhanced analytics capabilities.

To help global organizations make sense of the massive influx of data being created daily, IBM first announced an expansion of its PureSystems family of expert integrated systems with the introduction of PureData System.

Now, clients can more efficiently manage and quickly analyze petabytes of data in minutes and intelligently use those insights to support specific business goals across their organization including marketing, sales and business operations.

IBM estimates that 2.5 exabytes of data is created every day — so much that 90 percent of the data in the world today has been created in the last two years alone.

Given this data deluge, clients can use the new PureData System for high performance data services for traditional or cloud environments. The new system builds on the initial PureSystems family of offerings that can deploy Web applications in less than 10 days, a task that once took at least six months. The PureSystems family is the result of $2 billion in R&D and acquisitions over four years.

PureData System will start shipping to customers at the end of October.  For more information about these offerings, visit the IBM PureSystems PureData Website.

IBM Partners With AT&T On Expanded Cloud Computing Capabilities

IBM also announced today that it had partnered with global telecommunications leader AT&T to deliver a highly secure, first-of-its-kind “network-enabled” cloud service that uses private networks rather than the public Internet.

The companies are combining AT&T virtual private networking and IBM SmartCloud Enterprise cloud capabilities with breakthrough technology from AT&T Labs to create a new, fast and highly-secure shared cloud service.

Targeted to Fortune 1000 companies globally, the service will be offered in early 2013 as a powerful new option for clients who are deploying cloud solutions that demand high levels of security and availability. Many businesses often cite security as a key inhibitor to cloud computing adoption.

You can learn more about this new cloud capability here.

Thinking Big @ Information On Demand 2012

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Nate Silver, author of the blog “FiveThirtyEight,” will be one of the featured keynote speakers at this year’s IBM Information On Demand 2012 event in Las Vegas, Nevada, October 21-25. Silver correctly predicted the results of the primaries and the U.S. presidential winner in 2008 in 49 states through his statistical analysis of polling data, and at IOD will explain how to distinguish real signals from noisy data as well as how predictive analytics is used in politics.

That annual festouche and gathering of all things data is just around the corner.

Yes, that’s right, it’s almost time for IBM Information on Demand 2012.

So in order to start the drumbeat, I wanted to take a few moments and point you to some useful resources as you prepare to make your way to the Bay of Mandalay, and to optimize your time on the ground in Vegas.

First, the new (and official) IBM Information on Demand blog, which you can find here.

The blog includes easy access to some of the social media channels that will be covering the event (including Facebook, Twitter, LinkedIn and YouTube).

Of course, never forget the official IOD hashtag, #ibmiod, where you’ll be able to follow the endless stream of tidings leading up to, during, and after the event.

The blog also has links off to the IOD 2012 registration engine, as well as to the IOD SmartSite so you can start thinking about your IOD calendar now (I do NOT advise waiting until the last minute…talk about information overload!)

We’ve got some exciting guest speakers this year, including Nate Silver, statistics blogging extraordinaire who first found fame with his “FiveThirtyEight” blog, which is now part of The New York Times family of media properties.

Silver analyzes politics the way most of us should be analyzing our business: Through data…and lots of it.

His analysis of political polling data is unparalleled, and in the 2008 U.S. presidential election, Silver correctly predicted the results of the primaries and the presidential winner in 49 states.

His recent book, “The Signal and The Noise: Why Most Predictions Fail — But Some Don’t,” explores the world of prediction, “investigating how we can distinguish a true signal from a universe of noisy data.” Silver tackles some of the big questions about big data, so we’re very excited to have him join us in Vegas for IBM’s own big data marathon event.

At this year’s event, we’ll continue our trend of including tracks for specialized areas of interest, including forums for Information Management, Business Analytics, Business Leadership, and Enterprise Content Management.

And, of course, you’ll be able to find Scott Laningham and myself down in the EXPO center, where we’ll be talking to and interviewing many of the IBM and industry luminaries on the important data-related topics being discussed at the event.

Speaking of data, this will be my seventh IOD in a row, so I’m looking forward to seeing many of you once again.

Meanwhile, keep an eye here on the Turbo blog for future IOD-relevant posts.

Analyze Your Analytics

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In the era of big data, organizational leaders will be distinguished by their ability to make decisions — big and small, strategic and tactical — based on a comprehensive view of the world around them.

Yet this is not a one-time or one-size-fits-all exercise. Each organization’s analytical journey is quite different.

The proper use of analytics will change how organizations are structured, how daily operations are managed and where new investments are made to create value.

A recent study from Nucleus Research found that companies realize a return of $10.66 for every dollar they invest in analytics.

To help organizations better understand how smart they are with analytics, IBM has released a free online self-assessment tool, “Analyze Your Analytics.”

The assessment is based on a study by the IBM Institute for Business Value surveying more than 4,500 executives, managers and analysts in multiple industries worldwide.

It only takes minutes to complete and provides respondents with insight into how well an organization aligns, anticipates and acts on information, compared to its industry peers.

After completing the assessment, respondents will receive a numeric score and customized recommendations based on the responses, job roles and their organization’s business objectives.

These recommendations will help organizations weave analytics into the fabric of their business and culture, with focused efforts on key business areas and objectives, including growing, retaining and satisfying customers, increasing operational efficiency, transforming financial processes or managing risk, fraud and regulatory compliance.

Get started here to analyze your analytics.

Written by turbotodd

September 19, 2012 at 10:26 pm

The Big Iron Cloud

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It’s Tuesday, August 28, 2012, and I’m having flashbacks to early the week of August 30, 2005.

Gulf Coast, I’ve got my fingers crossed for ya.

Seven years ago this week, I was flying up to NYC to cover IBM’s involvement in providing technology support for the U.S. Open.

When I left that Monday morning, all was well, but by the time I arrived at JFK, the levees had broken.

Here’s hoping NOLA built that $14 billion levee rebuild well!

Back here on the technology front, there’s some big news from Big Blue today, this time in the mainframe world.

IBM’s new zEnterprise EC12 mainframe computer, the result of a three-year, $1 billion R&D investment by IBM that includes new security and analytics technology to boost cloud computing performance, extending the mainframe’s leadership as the enterprise system for critical data.

IBM announced a new mainframe server, the zEnterprise EC12, one built around nearly 50 years of enterprise computing experience and which will help IBM customers take their analytics capabilities to the next level.

The IBM zEC12 offers 25 percent more performance per core, with over 100 configurable cores and 50 percent more total capacity than its predecessor.

This new system is the result of an investment of over $1 billion in IBM research and development by IBM, including in Poughkeepsie, NY and 17 other IBM labs around the world, and in partnership with some of IBM’s top clients.

Secure Transactions

This new mainframe is also one of the most secure enterprise systems ever, including built-in security features designed to meet the security and compliance requirements of a range of industries. It’s the only commercial server to achieve Common Criteria Evaluation Assurance Level 5+ security classification.

The zEC12’s state-of-the-art crytopgraphic co-processor called “Crypto Express4S” that provides privacy for transactions and sensitive data, and can be configured to provide support for high quality digital signatures (used with applications for Smart passports, national ID cards, and online legal proceedings).

Driving Business Insights

The zEC12 also advances performance for analytics, inceasing the performance of analytic workloads by 30 percent compared to its IBM predecessor.

And support for the IBM DB2 Analytics Accelerator that incorporates the Netezza data warehouse appliance into zEC12 enables clients to run complex business and operational analytics on the same platform.

Big Iron Cloud

The mainframe’s virtualization capabilities also make it well suited to supporting private cloud environments, where clients can consolidate thousands of distributed systems on to Linux on zEC12, lowering their IT operating costs associated with energy use, floor space, and even software licensing.

If you go here, you can learn more about the IBM zEC12 and can also contact an IBM rep or Business Partner to see how this bigger and better iron might be able to bolster your business results.

The New Statistics

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Are you a statistics geek?

IBM SPSS Statistics is an integrated family of products that addresses the entire analytical process, from planning to data collection to analysis, reporting and deployment. The newest version addresses the unique needs of big data analysis and also adds some compelling risk probability capabilities via new “Monte Carlo” simulations.

Do you want to become a statistics geek?

I’m generally a words guy myself, but numbers have their place.

And increasingly, what we as mere mortals can do with those numbers using increasingly friendly, utilitarian software is making it easier than ever to manipulate numbers.

When I was in graduate school working on my master’s degree, I was exposed to statistics, and had to learn how to run stats on a mainframe computer using SPSS software.

It was anything but user friendly. For many of you, that may sound familiar.

But that has changed.  And  just today, IBM announced the newest version of IBM SPSS Statistics software (V 21), and the new enhancements are intended to ensure that the most advanced analytics techniques are available to business users, analysts, stats geeks, and the like.

Those new enhancements include simulation modeling (with Monte Carlo risk simulation capabilities), improved support for big data analysis, and improved integration with common data types and external programming languages.

You can learn more about the new SPSS here, and note, on the first page you can get both a video overview of the product, as well as a demo of the new Monte Carlo simulation capability.

Written by turbotodd

August 15, 2012 at 2:51 pm

Singapore Sling

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Resorts World Sentosa in Singapore will play host to a new, first-of-its-kind IT event in Singapore this October 9-11, where smart businesses from around the globe that have been busy implementing new business and IT strategies will come together to network with IBM clients, industry experts, and IBM thought leaders and learn how they’re converting opportunity into outcomes.

It was a big day today in Singapore, where the country celebrated its independence, and where government leaders encouraged Singaporeans to make even more Singaporeans, in order to counter the country’s declining birthrate, which is among the lowest in the world at 7.72 births per 1,000 people.

I’m sure a few Singapore Slings may have been consumed, and I would have been right there with them, as the Raffles Hotel is definitely on my list of places to frequent for when I visit.

And that will be sooner rather than later, as IBM is going to be hosting a new, first-of-its-kind event at the Resorts World Sentosa this October 9th-11th.

This new IBM event will share with attendees the breadth of IBM’s integrated software and systems solutions capabilities, and demonstrate IBM’s strategic perspective on becoming a smarter busienss that excels in turning opportunity into outcomes in this new era of computing.

At the event, IBM will focus discussions on a variety of key “hot topics,” including those focused on speeding innovation with mobile computing, defending against cyber-threats with security intelligence, rethinking IT with cloud computing, and a host of others.

If you’re game, but need some compelling reasons to convince your boss to send you to Singapore, here’s a starter list:

  1. Networking. You’ll have the opportunity in Singapore to network with peers, industry experts, and IBM thought leaders from around the globe, including IBM customers already collaborating to better align business and technology investments.
  2. Learning. You’ll have the opportunity to learn from experts in our Solution Center, as well as through a personalized agenda of keynote session, “Hot Topic” sessions, and Exchange sessions built around your business interests.
  3. Delivering New Value. At IBM Interconnect, you’ll become one of the first to learn how to manage the velocity of change from real world examples of business delivering new value to the people they serve.
  4. Unleashing Innovation. You’ll also have the opportunity to begin to understand the new economics of IT, and how to use technology as the catalyst for unleashing innovation in your organization.
  5. Uncovering New Markets. And finally, in an environment where most every organization is looking for new customers in new markets, you’ll have the opportunity to start to develop a clear plan of how you can reinvent relationships with yoru customers and workforce and, in turn, start to uncover those new markets.

Changing With The Changing Times

Rapid change has become the new normal, as entire industries are now transforming to deliver compelling new value to their customers. In this era of interconnected industries, businesses and consumers, a new kind of leadership is required to turn opportunity into business outcomes.

Smarter businesses are capitalizing on information as an indispensable resource and using technology as the catalyst for unleashing innovation. They are expanding the digital world of the back-office into the front-office and the corresponding business infrastructures that are at the heart of business leadership and operations; the key interconnection points among consumers, business partners and employees.

Take advantage of this opportunity to develop a personalized agenda around your business needs, collaborate with business decision-making peers, and meet face-to-face with technical decision-makers and industry experts.

You can start by first going here to register, then heading on over to the Session Preview Tool to start scanning the sessions to make sure you get the most out of your visit.

If you’ve never visited Singapore, I can’t recommend it highly enough. It’s like visiting a future that has already arrived, and in the meantime, you’ll have the opportunity to attend an IBM event that’s intended to help you create a future looming just over the horizon.

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