Archive for the ‘crowdsourcing’ Category
I mentioned in a post recently that I was to speak at the annual WOMMA Summit (WOMMA standing for “Word Of Mouth Marketing Association”) about IBM’s efforts to better organize itself to take advantage of the social business opportunity.
After lumbering through the SlideShare “slidecast” capability and learning my way around (and no, it really wasn’t that difficult — I’m just a slow learner), I was able to create a slidecast of the presentation I gave in Las Vegas for those of you who may be interested.
As I noted in that blog post leading up to my talk, the general theme of my session there centered on the challenges and opportunities larger organizations face as they go about building their social strategies, and sharing particular insights and experiences we’ve had inside IBM on this front.
At IBM, our social business strategy has very much centered around one of our best market-facing emissaries, the IBMer! If you’ve kept pace with any of our marketing initiatives in recent times, you know that the IBMer is front and center in those communications, most notably in our TV advertising, but also extensively in the digital and social media as well.
But their participation doesn’t end there.
We’ve featured subject matter experts extensively across a wide range of topics and across a range of venues in the digital and social media space, as well as in other public and sometimes private venues (think conferences, events, customer meetings, etc.).
This direction is very much in keeping with IBM’s high-touch sales heritage, but builds on that legacy by making our people more accessible via social venues as well.
So, please, take some time out of your busy day if you’re interested in learning more about IBM’s social business efforts, and hopefully you’ll walk away with some of the actionable insights we’ve garnered that can help you and your organization in your own social business journey.
Just click on the arrow to play, kick back, and relax!
Written by turbotodd
December 10, 2012 at 11:14 pm
We heard a number of discussions about the potential for social listening intelligence last week at the Smarter Commerce Global Summit in Orlando.
This is an area I’ve been involved in within the IBM team for several years now, starting with some early explorations for how social data could be informative for our marketing efforts stretching all the way back to 2008.
It’s been exciting to watch this space evolve and mature, and with the advent of the IBM Social Sentiment index, we’re starting to see very practical uses of social data for better understanding if not the wisdom, then certainly the perspectives, of the crowd.
Yesterday, IBM held a Smarter Cities Forum in New Delhi, India, where we unveiled a new social sentiment capability to assist our customers in their Smarter Cities engagements.
We also unveiled findings from the latest IBM Social Sentiment Index on traffic, which looked at public sentiment across India’s largest cities — Bangalore, New Delhi and Mumbai.
Boxed In In Bangalore
If you’ve never experienced traffic in India, you can get a taste of the Sunday traffic in this video I shot during my first visit in June 2010.
But the recent analysis of publically available social media showed that the worst congestion in India is primarily caused by accidents and bad weather (three out of four times) when looking at the three cities together.
It also indicated some interesting variations between the three. For example, social conversation in Mumbai about stress around traffic is about half as high as Bangalore and New Delhi; references to the impact of rush hour on congestion in New Delhi are between five and seven times more negative than in Bangalore and Mumbai.
With a wealth of online content and public commentary on social channels such as Twitter and Facebook, city officials need new ways to measure positive, neutral and negative opinions shared by citizens regarding important city issues.
IBM’s advanced analytics and natural language processing technologies used to analyze large volumes of public social media data in order to assess and understand citizen opinions are now available to city governments around the world via new capabilities delivered with the IBM Intelligent Operations Center (IOC) for Smarter Cities.
Making Cities Smarter: The IBM Intelligent Operations Center
The IOC — which combines IBM software and services to integrate city operations through a single dashboard view to help cities improve efficiency — is now augmented with social media analytics capabilities that will help city officials make more informed decisions by looking at unfiltered citizen attitudes and actions, distinguishing between sincerity and sarcasm and even predicting trends as they surface online.
Combining the knowledge that population will rapidly increase in Bangalore, New Delhi and Mumbai in the coming years, with sentiment on commuters’ preferred mode of transportation, could help these cities more accurately plan for needed investments in transportation infrastructure and its potential impact.
City officials could also gauge where public awareness campaigns need to be administered to shift commuters to different modes of transport in order to alleviate growing traffic congestion.
The IBM Social Sentiment Index on transportation in India’s three largest cities surfaced several insights including:
- The top three factors impacting traffic congestion that citizens in each city talked about most online were diverse. Delhites chattered about public transportation, weather and the stress of commuting, while Bangaloreans show more concern for their overall driving experience, construction and parking issues, and Mumbaikars are talking about private transportation, accidents and pollution more often.
- Conversation in Bangalore around parking is viewed three times more negatively than in the other cities. Despite recent infrastructure improvements, less pollution and a solid public transit system, Delhites are experiencing a far higher amount of stress (50 percent) than those in Mumbai (29 percent) or Bangalore (34 percent). Most likely, this can be explained by an uptick in rallies and weather events this year, as well as the recent power outage.
- Surprisingly, sentiment on the topic of construction was relatively positive in Bangalore and New Delhi, and positive and negative sentiment on infrastructure in each was relatively even. Together, these may suggest that the transportation infrastructure improvements being made over the last two years in each city are beginning to positively impact citizens.
- Analysis shows that the relative negative sentiment for rush hour (35 percent) is one of the key drivers impacting traffic in New Delhi, which may explain why citizens talk about stress significantly more than commuters in Mumbai or Bangalore.
By applying analytics capabilities to the area of social media sentiment, organizations are able to better understand public opinions, and city officials can gain additional insights in order to draw logical conclusions about where they should focus their attentions and resources.
- Take Bangalore, the technology hub of India. Understanding that most commuters prefer private transportation despite negative sentiment around parking and construction may indicate that city officials should consider if it makes sense to advocate for more commuters to use mass transit and invest in infrastructure that will keep up with demand as more companies locate there.
- Since Dehlite’s indicate that public transportation is the preferred mode of transportation, city officials could use this insight to study which areas have high ridership and less road traffic and then implement similar actions in highly congested areas.
- In Mumbai, negative sentiment around traffic and weather at the peak of monsoon season (August) generated 5.5 times more chatter than in November. If the city could measure the fluctuation of public sentiment on these potential causes over time combined with specific weather data like rainfall or temperature, it might be able to better prepare to divert traffic during monsoon season or determine areas where a public safety campaign is needed.
“Like all rapidly growing cities across the world, there are infrastructure growing pains in many Indian cities,” said Guru Banavar, vice president and chief technology officer, Smarter Cities, IBM. “However, when city officials can factor public sentiment — positive, negative or otherwise — around city services like transportation, they can more quickly pinpoint and prioritize areas that are top of mind for their citizens. This could mean more targeted investment, improving a particular city service, more effective communication about a service that is offered, and even surfacing best practices and successful efforts that could be applied to other zones of a city.”
Methodology: IBM Cognos Consumer Insights And 168,000+ Discussions
Public social media content was analyzed by IBM Cognos Consumer Insight, which assessed 168,330 online discussions from September 2011 to September 2012 across social platforms including Twitter, Facebook, Blogs, Forums and News Sources and derived 54,234 High Value Snippets through a series of advanced filtration techniques for insight analysis.
The IBM Social Sentiment Index helps companies tap into consumer desires and make more informed decisions by looking at unfiltered consumer attitudes and actions, distinguishing between sincerity and sarcasm, and even predicting trends.
About the IBM Social Sentiment Index
The IBM Social Sentiment Index uses advanced analytics and natural language processing technologies to analyze large volumes of social media data in order to assess public opinions. The Index can identify and measure positive, negative and neutral sentiments shared in public forums such as Twitter, blogs, message boards and other social media, and provide quick insights into consumer conversations about issues, products and services.
Representing a new form of market research, social sentiment analyses offer organizations new insights that can help them better understand and respond to consumer trends. For more information about IBM Business Analytics go here.
You can also follow the conversation at #IBMIndex on Twitter.
For more information about IBM Smarter Cities go here, and follow the conversation at #smartercities on Twitter.
Written by turbotodd
September 14, 2012 at 5:19 pm
Posted in big data, business analytics, business travel, crowdsourcing, data visualization, globalization, india, predictive analytics, smarter cities, smarter transportation, social media, social platforms, urban planning
Big news today from IBM re: social analytics, and for some key customer wins on the social business front.
First, to the news about social analytics. Today, IBM unveiled new software and services that bring the power of big data analytics into the hands of a social savvy workforce anytime, anywhere.
With this new capability, organizations will be able to apply analytics to their social business efforts, allowing them to gain actionable insight on information generated in social networks and put it to work in real-time.
IBM’s Lead In Social Business
Today, more than 60 percent of the Fortune 100 have licensed IBM social software to activate their workforce to improve productivity, and gain insight on data to anticipate individual customers needs.
IBM’s leadership role in analytics has been established through a thoughtful strategy that required the expansion of R&D, acquisition and business initiatives across its hardware software and services portfolio.
As part of today’s news, IBM announced the availability of its industry-leading social software platform, IBM Connections.
IBM Connections incorporates sophisticated analytics capabilities, real-time data monitoring, and faster collaborative networks both inside and outside the organization, whether on premise, in the IBM SmartCloud or using a broad range of mobile devices.
You can check out a demo here.
IBM Customers Becoming More Social
IBM also announced today that leading companies around the globe, including Bayer MaterialScience, Colgate-Palmolive Company, LeasePlan, Primerica and Teach for America, are using its social software to achieve real returns on their social business investments.
The rise of social media is prompting business leaders, from the CMO to the chief HR officer to the CIO, to evaluate how to create opportunities that drive business transformation through the use of social technology, creating real business value.
At the same time, business leaders lack the tools to gain insight into the enormous stream of information and use it in a meaningful way. According to IBM’s CEO Study, today only 16 percent of CEOs are using social business platforms to connect with customers, but that number is poised to spike to 57 percent within the next three to five years.
A recent IBM study of more than 1,700 chief marketing officers reveals 82 percent plan to increase their use of social media over the next three to five years.
“To truly realize the full potential of a social business, leaders need to empower a company’s most vital asset — the information being generated from its people,” said Alistair Rennie, general manager, social business, IBM. “Now is the time for business leaders to embed social into their key business processes to shift their business from the era of ‘liking’ to ‘leading’.”
Today, more than 60 percent of the Fortune 100 have licensed IBM social software. There is strong demand for IBM’s social business platform in regulated industries, with 41 percent of Connections 4 beta participants in banking, finance and healthcare institutions.
Primerica, a leading distributor of financial products in North America, will utilize Connections and WebSphere Portal, to transform how its agents engage with its 2.3 million policy holders on the fly, to provide increased value for its customers.
The company plans to use social business software to improve the overall client experience, drive competitive edge and stay on the forefront of innovation in the financial services industry. You can read more details on Primerica’s adoption of IBM social software here.
And in the video at the bottom of this post, you can check out my interview with Digital Influence Group’s Glenn Engler about the challenges and opportunities for social media in heavily regulated industries.
Expanding IBM Social Capabilities In Key Growth Markets
To support the burgeoning demand for social business solutions in growth markets, in the fourth quarter of 2012 IBM will open two social business customer support centers to serve IBM’s Asia-Pacific and Latin American clients.
Located in Manilla, the Philippines, and Sao Paolo, Brazil, these centers will support the rapid adoption of social business tools in these growth markets. The Philippines and Brazil centers join a roster of IBM social business centers in North America, Dublin, Japan, China and India.
IBM’s growing business partner network of more than 39,000 business partners are also bringing new, cutting-edge capabilities to IBM’s social platform every day in areas including gamification, video, compliance, project management and mobility.
For example, Actiance provides leading compliance capabilities to thousands of organizations globally, SugarCRM helps sellers use social networking and analytics for effective selling, and Bunchball provides gamification capabilities to IBM Connections.
Making New Connections With IBM Connections Social Software
IBM Connections, a cornerstone of IBM’s social platform, is available on premise, in the cloud, and on a broad range of mobile devices.
IBM Connections integrates activity streams, calendaring, wikis, blogs, a new email capability, and more, and flags relevant data for action. It allows for instant collaboration with one simple click and the ability to build social, secure communities both inside and outside the organization to increase customer loyalty and speed business results.
The new Connections mail capability provides simplified access to email within the context of the social networking environment.
Empowering Your Employees
The new capabilities empower employees from every line of business, such as marketing, human resources and development to gain actionable insight into the information being generated in their social networks.
For example, the Connections landing page features a single location that allows users to view and interact with content from any third party solution through a social interface, right alongside their company’s content, including email and calendar.
The embedded experience of the news feed, also known as an activity stream, allows employees from any department inside an organization to explore structured and unstructured data such as Twitter feeds, Facebook posts, weather data, videos, log files, SAP applications, electronically sign documents, and quickly act on the data as part of their everyday work experience.
For more information, please visit www.ibm.com/press/socialbusiness.
IBM blogger and tech evangelist Todd “Turbo” Watson interviews Digital Influence Group CEO Glenn Engler at SXSW Interactive 2012 about the opportunities and challenges of social media for heavily regulated industries.
Written by turbotodd
September 12, 2012 at 4:13 pm
Posted in big data, business analytics, cloud computing, collaboration software, crowdsourcing, digital marketing, facebook, ibm software, marketing, mobile enterprise, online collaboration, predictive analytics, smarter analytics, social business, social commerce, social media, social networking, social networks, social platforms
So just how big IS big data?
This is your opportunity to find out, and, to contribute.
IBM’s Institute for Business Value is conducting a study on big data, and we’d like to hear from you.
The idea behind the study is simple: To develop a fact-based analysis of big data activities in the global marketplace.
Through this research, IBM hopes to help the marketplace better understand some key tenets behind the big data movement: To gain an organizational view of big data and organizations’ primary objectives for investments in this burgeoning area. To understand better the drivers and leaders of big data activities. To understand the current and planned state of big data activities, and patterns that suggest best practices of big data implementations.
The survey is slated to run through June 29, 2012, and takes approximately 10-15 minutes per respondent.
All responses will be viewed in the aggregate, and individual responses will not be disclosed beyond the survey analysis team without expression permission of the respondent.
The audience for the survey: Global business executives, management and analysts, as well as IT professionals, across all levels of the organizational hierarchy (from C-suite to data analysts).
Once the fielding is completed, the survey results will be analyzed by a wide team of subject matter experts from within IBM, along with a team of faculty from a globally recognized university.
This data will be combined with interviews and case studies to develop a final reporting of findings and big data benchmarks to be published in October of this year.
So, in short, this is your opportunity to be part of the benchmarks that will define the big data era, one that you can use to compare with your own organization.
All participants will receive a copy of the final study, and will also be eligible to download the IBM e-book entitled “Understanding Big Data.”
Here’s the link if you’d like to be part of this exciting big data discovery!
I mentioned in my last post that I must have been dreaming on the way over to Madrid. Or maybe it was just all these thoughts running through my head before I actually drifted off to some semblance of jet-engine-drone-induced slumber.
One of those thoughts reminded me of the guy in the YouTube video who reminded us all what an amazing time we live in. That we can climb into what essentially constitutes a rather large beer can and zoom a few thousand miles away in only a matter of hours. In a journey that, once upon a time, would have taken a Benjamin Franklin or a Thomas Jefferson weeks by sea, and likely would have been filled with seasickness, scurvy, or worse, when all they wanted to do was get there.
That was one of my thoughts: Then I fell asleep somewhere near Dallas and woke up somewhere over lovely Spain.
Be Amazed By This Amazing Opportunity
But I also dreamed of commerce. Of its history, and its evolution, and what an amazing time we live in terms of how we conduct business.
I went and looked up “commerce” on Wikipedia, curious as to what the “crowd” out there had to say. That, too, is another relatively new concept, to be able to “crowdsource” information from people around the globe.
Their definition goes something like this: Commerce is the whole system of an economy that constitutes an environment for business. The system includes legal, economic, political, social, cultural, and technological systems that are in operation in any country. Thus, commerce is a system or an environment that affects the business prospects of an economy or a nation-state.
First, there were barter economies, where trading was the principal “facility” in which peoples bartered for goods and services from one another.
Then, currency was introduced as a standardized money, which, facilitated a wider exchange of goods and services — everything from coins to lumps of precious metals to, today, even virtualized currency like “Bitcoin.”
But these days, as the Wikipedia entry observes, commere also includes a complex system of companies that try to maximize their profits by offering products and services to the market (consisting of both individuals and other companies) at the lowest production cost.
The Early Road To Smarter Commerce
So what did some of those early commerce scenarios look like? Imagine, for example, how the domestication of camels allowed Arabian nomads to control long distance trade in spices and silk from the Far East.
Or the “Silk Road,” which was established after the diplomatic travels of the Han Dynasty Chinese envoy Zhang Qian to Central Asia, which allowed Chinese goods to make their way to India, Persia, the Roman Empire — and vice versa.
The English East India Company was an English and, later (from 1707), British joint-stock company formed for pursuing trade with the East Indies, but which ended up trading mainly with the Indian subcontinent. Shares of the company were owned by wealthy merchants and aristocrats. The government owned no shares and had only indirect control. The Company operated its own large army with which it controlled major portions of India.
In more recent times, we saw the introduction of 23 countries agreeing to the General Agreement on Tariffs and Trade, in 1947, which attempted to rationalize trade among nations.
Going All In…For Your Customer
Today, circa 2012, we find ourselves at another inflection point in the history of commerce, one which begins and ends with the customer. Today’s commerce environment features a customer who is dictating a new set of terms in the dynamic between buyers and sellers, and these are very smart consumers, ones empowered by technology, transparency, and an abundance of information.
Just simply walk through your closest local retailer or your nearest airport, and you’ll see signs of this new and smarter consumer. Via smartphones and other mobile devices, they are connected real-time to an absurd amount of information that empowers them as buyers, and, in turn, requires an accelerated sophistication on the part of sellers, no matter the product or service.
These consumers expect to engage with companies when and how they want, through physical, digital, and mobile means, and they want a consistent experience across all channels.
Because they are empowered and connected, they can compare notes, quickly, and they can champion a brand or sully a reputation with the click of a mouse or the stroke of their tablet computer.
No More Business As Usual
This ultimately means, of course, that there is no longer such a thing as “business as usual.” Empowered and connected consumers are deeply linked — to their friends, colleagues, and the world at large — and they evaluate and compare the quality of their experiences with those of others. And they are the ones who can reward, or penalize, the businesses that do, or do not, give them what they want.
This is new trading crossroads of the 21st Century, and it is those companies who are interested and compelled to act to enable and encourage this new consumer who are in attendance here at the IBM Smarter Commerce Global Summit here in Madrid this week.
To thrive in this new age of the customer, they recognize they must understand the motivations of each individual purchaser. They must predict, and not merely react to, customers’ needs and preferences.
They must understand not only what they buy and where, but also why and how they choose to buy it.
That’s what this new world demands. That we need not only a better system of doing business.
But, also, a “smarter commerce” environment, one that puts the customer at the center of all operations, and that helps companies better buy, market, sell and service their offerings accordingly.
Written by turbotodd
May 21, 2012 at 2:03 pm
Posted in marketing, business intelligence, collaboration software, digital marketing, conference, smarter planet, e-commerce, digital media, customer service, crowdsourcing, social networks, globalization, business analytics, marketing automation, customer experience, smarter commerce, 2012, big data
Mark McDonald is a group vice president and head of research in Gartner Executive Programs, and also a Gartner Fellow, and recently co-authored the book The Social Organization, along with his fellow author Anthony Bradley.
During our time together at SXSW Interactive, Mark explained to Scott and I how enterprises are successfully using social media and mass collaboration to achieve new business value, and how many of them are addressing what he called “boundary spanning” issues in order to achieve the greatest success in social business.
Mark is also the co-author with Peter Keen of The eProcess Edge and the author of Architecting Enterprises — Achieving Performance and Flexibility. He has also been interviewed or published in the Wall Street Journal, Computerworld, CIO Magazine, the Financial Times and other publications. He routinely works with senior business and technology executives and is currently working on the issue of innovation in management.
Written by turbotodd
March 28, 2012 at 11:04 pm
It was on this day in 1845 that Texas officially became the 28th state in the United States of America.
Happy Birthday, Texas.
But, Texas is NOT where I’ll be in a short couple of weeks.
No, instead, I’ll be visiting the 27th state admitted to the United States of America.
Any guesses on what the 27th state was?
That’s right, Sunny Florida!
Lotusphere, to be more precise.
And IBM Connect @ Lotusphere, to be perfectly precise.
I’ll be making my third return trip to Lotusphere, and I couldn’t be more excited. Though I’ll be leaving Scott Laningham behind to cover the podcasting front remotely, I’ll be there in full regalia, and attending a number of the IBM Connect sessions.
If you’ve not heard of IBM Connect, think of it as a conference-within-a-conference for those forward-thinking business leaders who want to learn how to turn the opportunity that comes from becoming a social business into measurable business success.
At IBM Connect, C-level executives and business leaders from a wide range of disciplines — product development, R&D, marketing, sales, customer service, HR, corporate communications, and IT — and from a diversity of organizations around the globe will come together to discuss the why, what, and how of using social, mobile, and cloud technologies to meet their business challenges and to enable people to improve their business performance.
I’ve included a snapshot of the sessions from Day 1 of IBM Connect (see above), but in the meantime, you can go here to learn more about the event and to register.
Leading up to and during the event, stay turned to the Turbo blog for full coverage and highlights from both Lotusphere and IBM Connect 2012.
Written by turbotodd
December 29, 2011 at 7:42 pm
Posted in business analytics, business partners, cloud computing, collaboration software, conference, crowdsourcing, customer experience, customer service, customer stories, e-commerce, education, ibm software, lotus, lotus connections, mobile internet, online collaboration, social business, social commerce, social media, social platforms