Archive for the ‘facebook’ Category
Let the SnapChat clones begin.
Today Facebook announced it was globally launching Messenger Day.
This new app will roll out on top of Facebook’s chat app on both iOS and Android, plus in Facebook desktop Messenger. The new feature will let you share with the public or a custom friend decorated photos and videos that disappear after 24 hours.
That is, of course, unless the CIA has already broken into your iOS or Android phone, in which case all bets are off.
All joking aside, I don’t think we can laugh this thing away out of the gate.
As TechCrunch observed, 1 billion people a day use Facebook Messenger, and Facebook is not afraid to copy great ideas. Why should somebody step out of Facebook and go over to Snapchat if they can just do what they need to on Facebook?
To whit, Snap Inc. chat is settling into the $22 range this afternoon, now that the news has sunk in. It appears that its messages aren’t the only thing disappearing at SnapChat.
Here’s what Facebook’s blog post introducing the feature explained the new Facebook Messenger Day capability:
Here’s how Messenger Day works: First make sure you’ve updated your Messenger app so you have the latest version. Open Messenger, and tap on the camera highlighted with a sun to celebrate this launch. Doing so drops you right into the full-screen camera. Or, tap the “Add to your day” button at the top of your inbox to get started. Snap a quick selfie or take a photo or video of what’s around you. To add art and effects, tap the smiley face icon in the top right and then tap to add to your photo or video. You can also add text over your images by tapping the “Aa” icon, and you can overlay a drawing by tapping the squiggly line in the top right corner. Once you have your photo or video the way you want it, tap the arrow in the bottom right corner. You can then add directly to your day, save it to your phone’s camera roll, and/or you can choose to send it to a specific person or group of people. The photo or video that you add to your day will be viewable for 24 hours.
– via newsroom.fb.com
If you’ve been wondering how Apple is looking to expand its profit-seeking horizons, Apple Insider may have the story for you.
They’re reporting that Apple is looking to get into the “original programming” business, which would include serialized drama and feature-length pieces.
Apparently the company already has three projects underway, including a “Carpool Karaoke” spinoff, a “Planet of the Apps” reality show focused on developers building….wait for it….apps….and an apparent semi-biographical show about Dr. Dre entitled “Vital Signs.”
Book that table for the Golden Globes as early as possible.
If you’re more interested in the journalism route, Facebook’s also making its own moves, introducing its “Facebook Journalism Project.”
we’re announcing a new program to establish stronger ties between Facebook and the news industry. We will be collaborating with news organizations to develop products, learning from journalists about ways we can be a better partner, and working with publishers and educators on how we can equip people with the knowledge they need to be informed readers in the digital age.
– via media.fb.com
The program will include three primary segments, one focusing on the collaborative development of news products, one for training and tools for journalists
You can get the full details here.
When I lived in NYC, I used to start most of my Thanksgiving and Christmas holidays at Laguardia, JFK, or Newark airports.
That was just part of the deal every holiday season if I wanted to get home and see my friends and family back here in Texas.
But this was long before there was a Twitter or a Facebook where I could vociferously complain to the public at large about the cheapstake airline giving me an ancient, small package of peanuts while seating me next to Chucky the whining infant.
Flash forward…as in, to the present day. Despite the looming snowstorms and crowded skies and congested roads and expensive airfares, IBM conducted a recent analysis of social media sentiment which suggests that Americans are increasingly optimistic about traveling.
I know, it’s difficult to believe, but there it is.
In particular, the “Desire Ratio” — the proportion of positive versus negative comments — indicates that people are “looking forward” to holiday travel by a factor of 26 to one (well, everyone except for those who are hitchhiking). To which I can only comment most of these respondents must not have any in-laws.
This delta represents a spike in positive sentiment nearly 12 times greater in 2012 versus 2011.
According to the IBM Social Sentiment analysis, there was also an increase in the volume of positive conversations about flying, driving and spending time with family and friends, among others.
For example, the IBM “Desire Ratio” for flying indicated that comments are roughly 2.5 times more positive about travel in the 2012 holiday season. This increase could possibly be attributed to the Cyber Monday deals that airlines ran this year (“Sit In The Baggage Compartment And YOUR BAGS FLY FREE!”)
Positive sentiment associated with driving also increased 13 percent. That one, I completely don’t understand. I don’t like driving. I’d rather sit next to Chucky the whining infant on an airplane than have to drive anywhere
Why, you ask? Let me demonstrate via some basic math: 500 MPH versus 75 MPH. Does that clear things up?
So by now, you’re probably wondering to yourself “why measure all this in the first place?”
Because, we have a bunch of really smart people inside IBM who need something productive to do as we get closer to the holidays.
But, we also recognize that measuring public sentiment can help travel industry chief marketing officers customize incentives and services to be more in tune with what customers are asking for, using what they learn from social data to tailor their offerings to address fast-moving trends and real time customer needs.
“Measuring social sentiment has the potential to enable the travel industry to literally design travel offers and services tailored to what travelers are telling us,” said Raul Arce, vice president, travel & transportation, IBM. “Big data has the power to transform the travel industry for the airlines, hotels and other travel providers that can translate customer desires into irresistible offers that they will welcome.”
About The IBM Social Sentiment Index
The IBM Social Sentiment Index combines sophisticated analytics and natural language processing technologies to gauge consumer public opinions from Twitter, blogs, message boards and other social media.
In this instance, the Index was used to measure and understand consumer views around the holiday travel season in the United States from the period of December 1 – December 10 in 2012 and 2011.
The volume of conversation about flying as the holidays approach is up 10 percent in comparison to last year (38 percent in 2012 vs. 28 percent in 2011).
This enthusiasm is not limited to those who have confirmed travel plans. A possible window of opportunity exists for businesses to influence last-minute customer travel-related decisions. Anecdotally, around one quarter of online holiday travel conversations suggested that an itinerary had not been finalized.
The analysis also surfaced insight into trends and topics related to flying this holiday season. Top of mind for travelers are airline loyalty programs and best ways to convert miles, possible fuel surcharges likely related to the price of fuel, and what to do with pets while on vacation.
While it might seem like “noise” that there is a cluster of social conversation around potential travelers and their animals, it could signal an emerging trend — or niche demographic — that pet-friendly hotels or airlines could capitalize on through additional promotional activities or special offers directly tied to the holiday season for pet owners.
Additional insights from the IBM Social Sentiment Index for holiday travel include:
- Negative sentiment related to gas prices is on a downward trend, which will likely contribute to the number of people traveling.
- While only a small sample size, sentiment around travel providers’ mobile experiences such as smartphone apps and websites is on an upward trend. The amount of those conversations increased 40 percent year over year.
- Conversations about the word “travel” during the studied time period increased 75 percent
- Measurement of sentiment suggested that fewer people are canceling their plans for the 2012 holidays with a decrease of 19 percent in negative sentiment this year.
- The Index recorded a decrease in conversation volume from 2011 to 2012, possibly attributable to the additional weekend between Thanksgiving and Christmas this year. Early holiday social chatter in December also suggested people were more focused on holiday preparation than travel plans.
The wealth of online content around travel — from traveler review sites to public conversations on Twitter and Facebook — has become very influential in how people determine their travel plans.
Understanding the positive, neutral and negative nuances of their conversations and who is influential can help airlines, hoteliers and other travel service providers market better products and services to their customers.
It might also someday earn you a bump up to first class…just don’t hold your breath.
Written by turbotodd
December 20, 2012 at 5:34 pm
I mentioned in an earlier post I would share a little information about Singapore. Much of this, I crowdsourced liberally from the Wikipedia entry on Singapore, along with some of my own observations thrown in for good measure.
First, the city-state is formally referred to as the “Republic of Singapore.” If you’ve ever flown here from the U.S., you know that it’s one of the longer plane rides one can take.
I left Austin around 8 am last Friday morning, catching connecting flights in Atlanta and then Tokyo’s Narita, with both flights lasting around close to 24 hours flight time, and arriving here early Sunday morning (around 1:30 AM).
Singapore is an island country consisting of 63 islands, and separated from Malaysia by the Straigts of Johor to the north and from Indonesia’s Riau Islands by the Singapore Strait to its south.
The British founded modern Singapore when it obtained sovereignty over the island in 1824, and was later occupied by the Japanese in World War II. It later declared independence, uniting with other British territories to form Malaysia in 1963, then separated from Malaysia two years later.
It is known as one of the “Four Asian Tigers,” and is the world’s fourth leading financial center, with its ports being among one of the five busiest in the world.
Its economy depends heavily on exports and refining imported goods, and has the third highest per capita income in the world with slightly over 5 million citizens.
Its population is very diverse, and has four official languages: English, Chinese, Malay, and Tamil, and is one of the five founding members of the Association of South East Asian Nations.
It’s manufacturing base includes electronics, petroleum refining, chemicals, mechanical engineering, and biomedical sciences. It also produces about 10% of the world’s foundry wafer output, making it an integral part of the globe’s semiconductor industry supply chain.
It also has majored heavily in tourism (including so-called “medical tourism”), and to attract more tourists it legalized gambling in 2005 (The IBM InterConnect conference is being held at Royal Sentosa Resorts, which has one of those casinos).
This is my second visit to Singapore (my first being in early 2010), and my impressions on both visits have been quite favorable. For a Westerner who doesn’t know Chinese, Malay or Tamil, it’s quite easy for an English speaker to find their way around.
The city-state itself reminds me of Dallas or Houston, what with its shiny, chrome and beige skyscrapers and ports surrounding parts of the island.
But it’s also very futuristic and forward-thinking, having invested early on in commercialization of the Internet and hosting a robust mobile computing infrastructure. Singapore is one of the most ubiquitous Internet penetrated of nations in the world, with over 77 percent of its citizens having online access.
And the “Intelligent Nation 15” ten-year blueprint I mentioned earlier has refined that digital capability, and in fact, the country has emerged as a vital foundry for Internet-based companies.
By way of example, Facebook co-founder Eduardo Saverin relocated here in 2009, announcing plans to invest in “companies with strong interests in the Asian markets.”
Singapore’s National Research Foundation selected eight new incubators for its Technology Incubation Scheme earlier this year, and through that program, the NRF will co-fund up to 85 percent of total investment in each company (up to U.S. $400K).
And talk about a mobile-friendly country. I only needed walk through either Singapore’s Chinatown or “Little India” yesterday afternoon to find mobile phones from around the globe available to me (and settled on an old-school Nokia 1280 to serve as my new GSM “world phone”).
I paid $20 to a local mobile retailer catering to the Indian market, and within minutes (along with the purchase of an $18 SIM card) was up and running.
For the casual visitor, though the city itself can seem expensive compared to other industrialized countries, deals abound, including for food (the cuisine here runs the gamut, from Chinese to Malay to Japanese to India to American, etc.), and that most national of Singaporean pasttimes, shopping.
If you’re a night owl, you’ll certainly find plenty to do here, what between the casinos, the food, and yes, even the nightlife.
As for me, the rest of this week I’ll mostly be stuck in front of the camera or my laptop covering IBM InterConnect here on Sentosa Island, but I hope and expect to sneak in a few noodles or pieces of dim sum along the way.
IBM InterConnect begins first thing tomorrow, so don’t forget to tune in to our Livestream channel and to Twitter hashtag #ibminterconnect so you can keep up with all the emerging announcements and news from IBM in this important and digitally vital part of the world!
Written by turbotodd
October 8, 2012 at 3:31 pm
I’ll be jetting off to Singapore early in the A.M. for the IBM InterConnect event, where I’ll be both blogging and broadcasting (via LiveStream and YouTube), interviewing a variety of IBM execs, partners, and clients.
Tune your TweetDeck now to hashtag #ibminterconnect to keep track of the festivities. The event officially kicks off next Tuesday, October 9th.
As I was scanning my newsfeeds to catch up on what I’ve been missing all day while preparing for all those interviews, I saw that Facebook reached 1 billion users, although some of their recent moves, including the alteration of their algorithm to minimize brand page posts being seen by those who have opted in to “liking” that page, may start sending those numbers due south.
I also discovered that Microsoft is slated to launch its new Surface tablet at midnight on October 26th.
Midnight? Really?? You guys couldn’t come up with something more original than that? 12:15, maybe? Or 12:30, even?
Sorry, dudes, I’m all tabletted out, although I will be keeping an eye on the horizon to see what gives with the iPad Mini.
Speaking of holiday shopping, the National Retail Federation released some important holiday shopping forecasts earlier this week that bear sharing.
The NRF’s 2012 holiday forecast expects sales will increase this season by 4.1 percent ($586.1 billion), well above the 10-year holiday average, but behind the 2011 season of 5.6 percent.
To which I say, “Bah, Humbug.” I do most ALL my holiday shopping online, so I’ll be doing my personal best to get those numbers up. And I expect to pick up a few IBM “Smarter Commerce” tricks of the trade at the sessions next week in Singapore, which I’ll share.
Although I am inclined to show up on Black Friday to run at Wal-Mart with the mortar shopping “bulls!” Nothing like a little full contact holiday shopping, taking down a few eager shoppers to grab that last “Tickle Me Elmo!”
All these holiday tidings come just ahead of today’s news by Thomson Reuters, which reported that back-to-school sales growth slowed in September after “a strong August,” according to The New York Times “Economy” section.
Little Johnny don’t need no more pencils, Mom. Get in line and buy that kid a Nexus 7!
But the story doesn’t end there.
AlixPartners’ Joel Bines is also quoted in the story as saying this doesn’t necessarily bode badly for the holiday shopping season, as no “conclusive” ten-year correlation between back-to-school and holiday sales seems evident.
As for me, as I fly Eastward, I’m going to have to start giving some serious consideration to my own Christmas holiday shopping list for Santa.
Of course, I’ve been extremely bad this year, which is par for the course, but hey, it never hurts to ask!
Next stop, Singapore, where I hope NOT to participate in any caning demonstrations.
But keep an eye out on YouTube just in case.
Written by turbotodd
October 4, 2012 at 10:30 pm
Jay Henderson told us in his recent interview that IBM would soon be building upon its Holiday Benchmark e-commerce trend analysis for the holiday shopping period with the addition of a “back-to-school” analysis.
Alas, Rodney Daingerfield is no longer with us, but the IBM Benchmark can be your roommate this go ’round, the only analytics-based, peer-level benchmarking solution that measures online marketing results from the web sites of more than 500 leading U.S. retailers.
Here’s a snapshot of the back-to-school trends:
- July and August Online Sales: Overall sales for July increased more than 11 percent over July 2011 while August slowed with sales up 3.9 percent compared to last year.
- Social commerce: In July, shopper referrals to retailer sites from social networks generated 1.6 percent of all sales, an increase of 25.1 percent over last year. This trend continued in August reaching 1.8 percent, an increase of 69.7 percent over the previous year.
- Mobile commerce: Mobile commerce remains strong with sales from mobile devices reaching 15.7 percent in July and 15.4 percent over the month of August.
As for vertical industries the following categories experienced success over this timeframe:
- Home goods: In July online sales grew by just over 30 percent and 25.5 percent in August with consumers shifting some back to school purchases toward the home. Over this period mobile sales also thrived, reaching 19.1 percent in July and topping out at 20.1 percent in August.
- Department stores: Online sales grew 22.1 percent in July and 28.7 percent in August. Over this period mobile sales were strong, hitting 19.2 percent in July and 18.9 percent in August
- Apparel stores: Online sales were up 9.2 percent in July and 9.8 percent in August. Over this period mobile sales reached 15.1 percent and 16.4 percent in August. Apparel stores also experienced strong social commerce with shoppers referred to their sites from social networks generating 1.4 percent of all sales in July and 2.2 percent in August, up more than 113 percent over 2011, more than any other industry.
- Office Supplies/Electronics: Online sales grew by 6.3 percent in July while dropping by .92 percent in August. Mobile sales reached 5.7 percent in July remained steady in August a 5.9 percent.
Part of IBM’s Smarter Commerce initiative, the IBM Benchmark provides intelligence on how consumers are responding to the products and services being offered to them.
With these insights CMOs and teams gain deeper insight into each customer which they can use to present personalized recommendations, promotions and other sales incentives across the wide variety of channels—including social networks and mobile devices.
What’s It All Mean?
While U.S. consumers shopped this July and August, they were not buying clothes and notebooks for their children but rather items for the home.
According to findings, the biggest retail gains this back to school shopping season came from home goods purchases which increased 30 percent in July and more than 25 percent in August over their respective months in 2012.
While experts speculate that consumers were holding off on back to school purchases to eye the choices of their peers, social networks appeared to drive purchases with social sales increasing 69.7 percent.
The social influence was especially apparent when it came to apparel, where shoppers referred to online stores through social networks generated a 2.2 percent of all sales in August, an increase of more than 113 percent over 2011.
Mobile commerce also continued to grow with sales increasing 15.7 percent in July and 15.4 percent in August. For home goods mobile sales reached a high of 20.1 percent.
The growing influence of both mobile and social media further validates the need for a Smarter Commerce approach that helps retailers attain, understand, and act — in real-time — on deep insights about their customers in order to meet the unique needs of each.
“When I speak to executives at the leading companies, one of the discussions that continues to come up most frequently is around harnessing big data and their efforts to try and understand how to take all the noise and word of mouth that is being generated and make sense of it,” explained W. “RP” Raghupathi, Professor of Information Systems, School of Business, at Fordham University.
“Today, with so many consumers shopping and sharing their opinions online, we are seeing more and more retailers tap into the power of sophisticated analytics technology to help them react faster to evolving trends and customer needs.”
Read this blog post from IBM’s Mike Rhodin (or better yet, watch the video interview we conducted with him in Madrid this past May) to learn more about “insight-driven” computing and IBM’s Smarter Commerce initiative.
Big news today from IBM re: social analytics, and for some key customer wins on the social business front.
First, to the news about social analytics. Today, IBM unveiled new software and services that bring the power of big data analytics into the hands of a social savvy workforce anytime, anywhere.
With this new capability, organizations will be able to apply analytics to their social business efforts, allowing them to gain actionable insight on information generated in social networks and put it to work in real-time.
IBM’s Lead In Social Business
Today, more than 60 percent of the Fortune 100 have licensed IBM social software to activate their workforce to improve productivity, and gain insight on data to anticipate individual customers needs.
IBM’s leadership role in analytics has been established through a thoughtful strategy that required the expansion of R&D, acquisition and business initiatives across its hardware software and services portfolio.
As part of today’s news, IBM announced the availability of its industry-leading social software platform, IBM Connections.
IBM Connections incorporates sophisticated analytics capabilities, real-time data monitoring, and faster collaborative networks both inside and outside the organization, whether on premise, in the IBM SmartCloud or using a broad range of mobile devices.
You can check out a demo here.
IBM Customers Becoming More Social
IBM also announced today that leading companies around the globe, including Bayer MaterialScience, Colgate-Palmolive Company, LeasePlan, Primerica and Teach for America, are using its social software to achieve real returns on their social business investments.
The rise of social media is prompting business leaders, from the CMO to the chief HR officer to the CIO, to evaluate how to create opportunities that drive business transformation through the use of social technology, creating real business value.
At the same time, business leaders lack the tools to gain insight into the enormous stream of information and use it in a meaningful way. According to IBM’s CEO Study, today only 16 percent of CEOs are using social business platforms to connect with customers, but that number is poised to spike to 57 percent within the next three to five years.
A recent IBM study of more than 1,700 chief marketing officers reveals 82 percent plan to increase their use of social media over the next three to five years.
“To truly realize the full potential of a social business, leaders need to empower a company’s most vital asset — the information being generated from its people,” said Alistair Rennie, general manager, social business, IBM. “Now is the time for business leaders to embed social into their key business processes to shift their business from the era of ‘liking’ to ‘leading’.”
Today, more than 60 percent of the Fortune 100 have licensed IBM social software. There is strong demand for IBM’s social business platform in regulated industries, with 41 percent of Connections 4 beta participants in banking, finance and healthcare institutions.
Primerica, a leading distributor of financial products in North America, will utilize Connections and WebSphere Portal, to transform how its agents engage with its 2.3 million policy holders on the fly, to provide increased value for its customers.
The company plans to use social business software to improve the overall client experience, drive competitive edge and stay on the forefront of innovation in the financial services industry. You can read more details on Primerica’s adoption of IBM social software here.
And in the video at the bottom of this post, you can check out my interview with Digital Influence Group’s Glenn Engler about the challenges and opportunities for social media in heavily regulated industries.
Expanding IBM Social Capabilities In Key Growth Markets
To support the burgeoning demand for social business solutions in growth markets, in the fourth quarter of 2012 IBM will open two social business customer support centers to serve IBM’s Asia-Pacific and Latin American clients.
Located in Manilla, the Philippines, and Sao Paolo, Brazil, these centers will support the rapid adoption of social business tools in these growth markets. The Philippines and Brazil centers join a roster of IBM social business centers in North America, Dublin, Japan, China and India.
IBM’s growing business partner network of more than 39,000 business partners are also bringing new, cutting-edge capabilities to IBM’s social platform every day in areas including gamification, video, compliance, project management and mobility.
For example, Actiance provides leading compliance capabilities to thousands of organizations globally, SugarCRM helps sellers use social networking and analytics for effective selling, and Bunchball provides gamification capabilities to IBM Connections.
Making New Connections With IBM Connections Social Software
IBM Connections, a cornerstone of IBM’s social platform, is available on premise, in the cloud, and on a broad range of mobile devices.
IBM Connections integrates activity streams, calendaring, wikis, blogs, a new email capability, and more, and flags relevant data for action. It allows for instant collaboration with one simple click and the ability to build social, secure communities both inside and outside the organization to increase customer loyalty and speed business results.
The new Connections mail capability provides simplified access to email within the context of the social networking environment.
Empowering Your Employees
The new capabilities empower employees from every line of business, such as marketing, human resources and development to gain actionable insight into the information being generated in their social networks.
For example, the Connections landing page features a single location that allows users to view and interact with content from any third party solution through a social interface, right alongside their company’s content, including email and calendar.
The embedded experience of the news feed, also known as an activity stream, allows employees from any department inside an organization to explore structured and unstructured data such as Twitter feeds, Facebook posts, weather data, videos, log files, SAP applications, electronically sign documents, and quickly act on the data as part of their everyday work experience.
For more information, please visit www.ibm.com/press/socialbusiness.
IBM blogger and tech evangelist Todd “Turbo” Watson interviews Digital Influence Group CEO Glenn Engler at SXSW Interactive 2012 about the opportunities and challenges of social media for heavily regulated industries.
Written by turbotodd
September 12, 2012 at 4:13 pm
Posted in big data, business analytics, cloud computing, collaboration software, crowdsourcing, digital marketing, facebook, ibm software, marketing, mobile enterprise, online collaboration, predictive analytics, smarter analytics, social business, social commerce, social media, social networking, social networks, social platforms