Chrome’s New Ad Blocking

TechCrunch is reporting that Chrome’s built-in ad blocker will go live tomorrow, the first time Google will automatically block some ads in Chrome.

They note that this is not an alternative to AdBlock Plus or uBlock Origin, but rather Google’s effort “to ban the most annoying ads from your browser.”

Uh, that would be all of them, wouldn’t it?

The user experience will go a little something like this: If you end up on a site where Chrome’s blocking ads, you’ll see a small pop-up in Chrome that allows you to sidestepFull page ads, ads with autoplaying sound and video, and flashing ads will be targeted by Chrome’s ad filtering, which will hopefully result in less of these annoying ads on the web. the ad blocker and allow ads for that site.

The Verge reports Google will be selecting for specific types of ads:

Full page ads, ads with autoplaying sound and video, and flashing ads will be targeted by Chrome’s ad filtering, which will hopefully result in less of these annoying ads on the web.

This should be fun.