X Marks the Spot

Yesterday was Samsung S9 day.

Today is Apple iPhone whatever-comes-next day.

Bloomberg is reporting Apple is preparing to release three new smartphones later this year, including the largest iPhone ever, along with an upgraded handset the size of the current iPhone X and a less expensive model that has the X’s flagship features.

According to the report, Apple is trying to appeal to consumers who “crave the multitasking attributes of so-called phablets while also catering to those looking for a more affordable version of the iPhone X.”

What, you mean people aren’t responding kindly to having to spend $1,000+ for a phone-slash-computer in their pocket?!

Bloomberg assets the iPhone X has not sold as well as had been expected, which has led to Apple trimming the supply. Apparently consumers want something somewhere between the iPhone 8, which doesn’t have enough new widgets and whistles, and the iPhone X, which requires a mortgage.

The article also suggests the larger screen should appeal to business users, who could use the new iPhone to write emails and manage spreadsheets on a screen “about as big as a small tablet.” The new device would also likely include split-screen mode for certain apps, another feature that would make it more attractive to business users.

Now the question is will Apple come up with the equivalent of Samsung’s DeX docking station, a device that will soon take a Samsung S9 smartphone and turn it into a working desktop computer?

That surely is the direction all this has to be going, right?