Turbotodd

Ruminations on tech, the digital media, and some golf thrown in for good measure.

Archive for February 14th, 2018

Chrome’s New Ad Blocking

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TechCrunch is reporting that Chrome’s built-in ad blocker will go live tomorrow, the first time Google will automatically block some ads in Chrome.

They note that this is not an alternative to AdBlock Plus or uBlock Origin, but rather Google’s effort “to ban the most annoying ads from your browser.”

Uh, that would be all of them, wouldn’t it?

The user experience will go a little something like this: If you end up on a site where Chrome’s blocking ads, you’ll see a small pop-up in Chrome that allows you to sidestepFull page ads, ads with autoplaying sound and video, and flashing ads will be targeted by Chrome’s ad filtering, which will hopefully result in less of these annoying ads on the web. the ad blocker and allow ads for that site.

The Verge reports Google will be selecting for specific types of ads:

Full page ads, ads with autoplaying sound and video, and flashing ads will be targeted by Chrome’s ad filtering, which will hopefully result in less of these annoying ads on the web.

This should be fun.

Written by turbotodd

February 14, 2018 at 11:39 am

Snapchat Opens Up Its Marketing API

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Happy Humpday.

First, congrats to the Flying Tomato, U.S. snowboarder Shaun White, who flew through the bruising air of Pyeonchang yesterday to take the gold medal in the men’s halfpipe snowboarding competition. And that, ladies and germs, is a full-on gold medal American sweep of the Olympics snowboarding competition.

Now, Snap to it, because Snap is now opening its Marketing API for all developers to use.

According to a report from VentureBeat, the company first opened its API to a limited number of advertisers back in 2016, which allowed tech and creative companies to deliver ads and put it on the road to programmatic advertising.

“Our advertising business changed profoundly over the past year as we migrated the sale of our Snap Ads to an automated auction,” said Snap’s cofounder and CEO Evan Spiegel during its recent earnings call. “Over 90 percent of Snap Ads were bought programmatically during Q4, which means that the auction transition for Snap Ads is largely behind us.”

With this move to open up its Marketing API, this should provide more accessibility to Snapchat to even more advertisers, and in the process create some economic upside for developers.

Written by turbotodd

February 14, 2018 at 9:12 am

Posted in 2018, advertising, snapchat

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