Turbotodd

Ruminations on tech, the digital media, and some golf thrown in for good measure.

Archive for the ‘advertising’ Category

Russians, Bots, Guns, Rinse, Repeat

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So how long did it take before the Russian Twitter bots kicked into high gear after last week’s tragic school shooting in Parkland, Florida?

According to a story in The New York Times, it only took about an hour:

The accounts addressed the news with the speed of a cable news network. Some adopted the hashtag #guncontrolnow. Others used #gunreformnow and #Parklandshooting. Earlier on Wednesday, before the mass shooting at Marjory Stoneman Douglas High School in Parkland, Fla., many of those accounts had been focused on the investigation by the special counsel Robert S. Mueller III into Russian meddling in the 2016 presidential election.

If you want to keep a lookout for such bots, the Alliance for Securing Democracy has some recommendations: Look for a high volume of posts or content that conspicuously matches hundred of other accounts.

And this is just the latest example of Russian bots going into action…they were also seen in the Russian election manipulation, as seen in the first major Robert Mueller indictment last week…they were featured in the national anthem NFL boycott (#standforouranthem, #takeaknee)…and now, guns.

Seeing a trend yet?

Any significant issues dividing the American public along partisan lines, there’s an increasingly good chance at least a few Russian bots will be standing smack dab in the middle of the dividing line.

Written by turbotodd

February 20, 2018 at 11:56 am

How Are YOU Watching These Olympics?

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So how are you watching these Olympics (if at all)?

I have to say, the whole time 15 hour time difference between here and PyeongChang isn’t exactly helping, either.

I don’t have cable, but have been recording the games via my TiVo and over-the-air broadcasts on NBC. 

The problem is, by the time I’m ready to watch a prior’s day performance, fast forwarding through the parts I want to watch, the morning news shows have already blown the news: Shaun White won his THIRD gold medal in snowboarding!

I guess you can’t embargo the news of a gold medal so easily (although NBC has tried). And I still go back to fast forward and see all the juicy bits, like Shaun flying through the air in one of his “1440s.” That way, I skip all the commercials.

The Wall Street Journal’s “CMO Today” e-newsletter today reported that NBC’s partnership with Snapchat for the Olympics is paying off, with 32 million users having watched its coverage thus far. Snap reports well over 90 percent of its audience watching Olympics coverage is under 35. All the people over 35 still think Snap is a tea-like drink (Snapple).

I also tried to download the NBC VR app so I could see Shaun flying through my VR goggles. Boy, was that a mistake. NBC wanted me to first lay claim to which cable provider I use.  Will they never learn?  Here I was, ready to go out of my way to download this VR app from NBC, and they were worried about whether or not I was paying a cable bill, instead of getting my eyeballs (and, presumably, driving up their ad rates).

The very same day, Ryan Murphy, he of “Glee” and “American Horror Story” fame, signed a $300 million, multi-year deal with Netflix.

Not with NBC or Disney or ABC.

This is the beginning of the end of the beginning, a new day for content consumption is at hand.

Stay tuned.

Written by turbotodd

February 15, 2018 at 9:38 am

Chrome’s New Ad Blocking

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TechCrunch is reporting that Chrome’s built-in ad blocker will go live tomorrow, the first time Google will automatically block some ads in Chrome.

They note that this is not an alternative to AdBlock Plus or uBlock Origin, but rather Google’s effort “to ban the most annoying ads from your browser.”

Uh, that would be all of them, wouldn’t it?

The user experience will go a little something like this: If you end up on a site where Chrome’s blocking ads, you’ll see a small pop-up in Chrome that allows you to sidestepFull page ads, ads with autoplaying sound and video, and flashing ads will be targeted by Chrome’s ad filtering, which will hopefully result in less of these annoying ads on the web. the ad blocker and allow ads for that site.

The Verge reports Google will be selecting for specific types of ads:

Full page ads, ads with autoplaying sound and video, and flashing ads will be targeted by Chrome’s ad filtering, which will hopefully result in less of these annoying ads on the web.

This should be fun.

Written by turbotodd

February 14, 2018 at 11:39 am

Snapchat Opens Up Its Marketing API

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Happy Humpday.

First, congrats to the Flying Tomato, U.S. snowboarder Shaun White, who flew through the bruising air of Pyeonchang yesterday to take the gold medal in the men’s halfpipe snowboarding competition. And that, ladies and germs, is a full-on gold medal American sweep of the Olympics snowboarding competition.

Now, Snap to it, because Snap is now opening its Marketing API for all developers to use.

According to a report from VentureBeat, the company first opened its API to a limited number of advertisers back in 2016, which allowed tech and creative companies to deliver ads and put it on the road to programmatic advertising.

“Our advertising business changed profoundly over the past year as we migrated the sale of our Snap Ads to an automated auction,” said Snap’s cofounder and CEO Evan Spiegel during its recent earnings call. “Over 90 percent of Snap Ads were bought programmatically during Q4, which means that the auction transition for Snap Ads is largely behind us.”

With this move to open up its Marketing API, this should provide more accessibility to Snapchat to even more advertisers, and in the process create some economic upside for developers.

Written by turbotodd

February 14, 2018 at 9:12 am

Posted in 2018, advertising, snapchat

Tagged with ,

Google’s Getting AMPed

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How about that gold medal for America’s own Chloe Kim in the halfpipe snowboarding competition in Pyeonchang.  She was flyin’ like an eagle, in spire of the harsh winter winds.

Keep on truckin’, US of A.

Meanwhile, over at the Alphabet, Google has unveiled some new capabilities that seemed to be aimed squarely at Snapchat and Instagram in some friendly competition of their own.

The new capabilities, as reported in today’s Wall Street Journal, let publishes create visual-oriented stories in a mobile-friendly format not dissimilar from Snapchat and Instagram. 

Starting today, publishers can try out the developer preview of AMP stories, which include swipeable slides of text, photos, graphics and videos.

The Journal writes that “AMP stories are reminiscent of the immersive, vertical stories pioneered by Snapchat,” but that AMP stores don’t yet allow advertising to be incorporated, suggesting that Google is in the process of “building support for ads but didn’t disclose a time frame.”

It’s only a matter of time.

Written by turbotodd

February 13, 2018 at 9:31 am

Not So Super Ads

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This is the first time in years where the actual football game, the reason for the Super Bowl, steadily outperformed that of the TV commercials.

What is supposed to be a high peak for marketeers everywhere fell flat on its face in this year’s roster of ads, with agencies and clients taking few, if any, real chances and offering us the same old boring work we can pretty much see the rest of the year.

Sure, there were a couple of exceptions — the Tide media blitz was clever, and Jeff Bezos’s Alexa losing her voice was funny — but overall, it seemed as if Madison Avenue had decided to phone it all in this year.

Perhaps after a year of constant presidential Tweeting and daily new churn about Russia investigations and ill-fated memos, the agencies were just too tired to do much else.

Then again, it was a huge missed opportunity, to make something of this moment, perhaps to even acknowledge in a celebrated manner that the grand moment of TV advertising has probably had its place in the sun and is ebbing into the twilight of marketing history, replaced by data- (and lest we forget, bot-) driven marketing, with creativity taking a back seat to results.

We are firmly ensconced in a performance-driven economy, and marketers are going to increasingly demand performance-driven results.

Me, I just miss Socks the Puppet. 

And helluva football game!

Written by turbotodd

February 5, 2018 at 9:07 am

It’s a Snap

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CNBC Headline this AM: “Snap is now alienating the very people it needs to survive, say ad agencies.

Subhead: Several agencies said advertiser interest in Snapchat is flat to dwindling, as many opt to move toward Instagram.

Second Subhead: Issues with Snap include continued issues over measurement, difficulty in finding content, influencers moving to other platforms and lack of outreach to agencies and brands from Snap.

Oh, Snap, indeed, do we need read any more?

Snap’s post-IPO high reached it the high $20s, but as of this AM was languishing around $12.18.

But wait a minute, I thought conventional wisdom indicated Snap was going to save the advertising industry and send brand managers everywhere running into the streets in celebration.
So wha’ happen?

See the heads and subheads above. They’re getting outplayed by Instagram, and there also seems to be a big issue with discoverability:

“Instagram is built for finding what you don’t follow easily, Snapchat isn’t. If Snapchat can figure that out, that will help, because why make content people can’t find?”
– via CNBC

If you can’t get influencers, it’s hard to build an audience, and without an audience, it’s hard to attract a brand.

They’d better snap out of it and soon.

Written by turbotodd

August 3, 2017 at 9:22 am

Posted in 2017, advertising, snapchat

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