Ruminations on tech, the digital media, and some golf thrown in for good measure.

Snapchat Opens Up Its Marketing API

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Happy Humpday.

First, congrats to the Flying Tomato, U.S. snowboarder Shaun White, who flew through the bruising air of Pyeonchang yesterday to take the gold medal in the men’s halfpipe snowboarding competition. And that, ladies and germs, is a full-on gold medal American sweep of the Olympics snowboarding competition.

Now, Snap to it, because Snap is now opening its Marketing API for all developers to use.

According to a report from VentureBeat, the company first opened its API to a limited number of advertisers back in 2016, which allowed tech and creative companies to deliver ads and put it on the road to programmatic advertising.

“Our advertising business changed profoundly over the past year as we migrated the sale of our Snap Ads to an automated auction,” said Snap’s cofounder and CEO Evan Spiegel during its recent earnings call. “Over 90 percent of Snap Ads were bought programmatically during Q4, which means that the auction transition for Snap Ads is largely behind us.”

With this move to open up its Marketing API, this should provide more accessibility to Snapchat to even more advertisers, and in the process create some economic upside for developers.

Written by turbotodd

February 14, 2018 at 9:12 am

Posted in 2018, advertising, snapchat

Tagged with ,

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