Oh Snap!

Oh Snap!

Watch out when Kylie Jenner starts talking smack about your brand, because bad things can and will happen.

Yesterday, in fact, Snap stock slid 6+ percent after analysts warned of the negative reaction to Kylie’s Tweet suggesting she uses Snapchat less than she used to prior to the app’s latest update.

Here’s the Tweet she sent: “sooo does anyone else not open Snapchat anymore? Or is it just me… ugh this is so sad”

Cost Snap about $1.3 billion in market value, according to Bloomberg.

Day-amn.

And getting back to the topic of better, smarter, faster AI-driven voice assistants, Google Assistant is going multilingual, with 9to5Google reporting it will soon have support for English, French, German, and 30 additional languages by the end of the year (that’s up from a current total of 8).

Additional languages include Danish, Dutch, Hindi, Indonesian, Norwegian, and Thai, a rollout Google claims will reach 95 percent of all eligible Android phones.

And if you’re tired of telling your Google Assistant what to do over and over, The Verge is reporting Google is announching a number of new updates, including its “routine” feature that allows Assistant to perform multiple actions at once from a single command that you set up in advance.

Kind of like this: Hey Google, sell all my Snap stock, buy me a new Mercedes, go do my grocery shopping, plan my vacation to Tahiti, and, oh yeah, turn out the lights and turn up the heat.

Okay, maybe not like that, but you get the picture.