Turbotodd

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Archive for the ‘weather company’ Category

The Weather Company Introduces New Solutions Designed to Help Freight and Logistic Companies

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If you happen to be in the freight business, you know that weather-related delays cost cargo companies big bucks. $8.7B a year, according to the U.S. Department of Transportation.

To help address these inefficiences, The Weather Company, an IBM Business, has introduced its new Operations Dashboard for Ground Transportation.

This new solution is designed to help optimize workforce productivity and route selection for freight and logistics companies. The comprehensive, customizable dashboard includes key information on weather and road conditions, including precipitation, wind, fog, ice and pooling water.

The dashboard also integrates real-time traffic flow and incident data, and flags safety hazards.

“By providing freight and logistics companies with a single view of critical weather and traffic information, we are providing them with the ability to make proactive decisions that can reduce inefficiencies and potentially keep their drivers out of harm’s way,” said Mark Gildersleeve, vice president and head of business solutions, The Weather Company. “We understand that weather can be disruptive, but with the right insight companies can be prepared to make proactive decisions.”

 

The Weather Company, an IBM Business, introduced new operations dashboard to help freight and logistic companies improve operational efficiency.  (Credit: The Weather Company, an IBM Business)

The Operations Dashboard for Ground Transportation is designed to provide input across the trucking and fleet organizations. As part of the solution:

  • Dispatchers will have access to a comprehensive dashboard of the network of vehicles and locations, with a view of relevant weather, traffic, and safety information on each route.
  • Distribution Center Executives will have access to a dashboard-level view of weather and traffic that impacts the safety of relevant personnel and facility operations.
  • Drivers will receive live, location-based alerts for current locations and upcoming locations based on current trajectory. Drivers will also have the ability to check weather and traffic while planning the day’s travel and during breaks.

Additionally, dispatchers can set up individualized alerts of approaching hazards that are delivered via API to an in-cab or mobile device.

This alerting capability can track a driver’s trajectory and send alerts based on approaching weather. With weather updates as frequently every five minutes and down to a 500-meter resolution, drivers will be equipped to make more informed decisions from the road.

To learn more, visit https://business.weather.com/industry-solutions/ground-transportation.

Written by turbotodd

May 15, 2017 at 2:12 pm

The Weather Company Extends Access to WEATHERfx Platform

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The Weather Company, an IBM Business, announced today it is expanding off-property access to its proprietary automated ad targeting platform, WEATHERfx, and further extending the capability beyond The Weather Channel and Weather Underground web and mobile properties.

As part of this WEATHERfx expansion, Weather has collaborated with The Trade Desk, a global self-service technology platform for buyers of advertising, and Vistar Media, the industry’s first and only solution for programmatic out-of-home advertising.

Through The Trade Desk and Vistar Media, marketers will be able to leverage WEATHERfx targeting across a variety of programmatic campaigns. Both programmatic and digital OOH advertising are promising growth markets, with programmatic ad spending expected to grow at double-digit rates for the next several years, and digital placements forecasted to account for more than half of OOH ad spending by 2018.

WEATHERfx is an automated targeting platform that helps power more informed marketing decisions by leveraging weather’s potential impact on emotion and delivering messaging designed to inform consumer action. Using weather-based triggers that identify conditions when weather is most likely to drive consumer behavior, the automated WEATHERfx platform eliminates media waste and activates a brand’s media to run when the optimal mix of conditions occur.

“Collaborating with The Weather Channel to extend WEATHERfx data targeting to out-of-home was a natural fit,” said Michael Provenzano, CEO & Co-Founder at Vistar Media. “Vistar’s platform is uniquely built to respond to data sets involving location and time – like weather conditions – to help marketers connect with on-the-go consumers at the right place and right time with relevant messaging.”

In addition to improving the relevancy of programmatic advertising campaigns via The Trade Desk and Vistar Media, WEATHERfx can also be used off-platform to help marketers better target messaging across social media, email marketing, and on marketers’ owned and operated websites or mobile apps.

 

Written by turbotodd

December 12, 2016 at 11:12 am

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