Smarter Customers Require Smarter Commerce
I mentioned in previous posts the upcoming IBM Smarter Commerce Global Summit that will be held in Orlando, Florida September 5-7.
As the overview for the event explains, there’s no question that your customers are in charge. They now have more information, more access, and more influence than ever, and it takes a smarter marketing organization to keep up with these ever smarter customers.
The Smarter Commerce Summit 2012 provides a great venue for business execs and practitioners to come together and gain insight and access to resources that enable them to more effectively connect with those customers.
The event combines over 150 business and practitioner breakout sessions comprised of new technology, best practices, industry perspectives and visionary thinking, all to help you potimize your own business.
It is the single largest gathering of experts and peers for discovering new solutions to today’s most complex digital challenges.
We’ve recently announced our keynote speakers, including Guy Kawasaki, founding partner and entrepreneur-in-residence at Garage Technology Ventures and a one-time Apple executive. I saw Guy speak at the IBM Smart Camp Global Finals earlier this year in San Francisco, and have enjoyed his keynote discussions at SXSW Interactive for a number of years. There’s only a handful of speakers around who can get you re-energized about the opportunity technology presents for innovation, while entertaining you in the process, and Guy is definitely one of them.
At the Smarter Commerce Global Summit in Orlando, Guy will discuss “Enchantment: The Art of Changing Hearts, Minds and Actions,” a talk based on his tenth book that explains how you can not only get your own way, but also bring about voluntary, enduring and delightful change in your organization.
The Session Preview Tool is now available to give you a glimpse of some of the sessions you’ll find on the ground in Orlando, and remember, you can also follow #ibmscgs via Twitter to keep up with key announcements and information leading up to the event.
As of press time, my associate Scott Laningham and I will be in attendance as we were in Madrid, providing on-the-ground blogging and Webcasting coverage so you can better understand how IBM is helping companies around the globe practice smarter commerce.
If you’re already sold on the idea and just want to know where to go register, visit this link for all the details and the registration form.