Pickpocketing My Google Wallet
So are you seeing a theme here yet?
Yesterday, we heard about how three of the nation’s four largest banks are about to launch a system called “ClearXchange,” which will let customers transfer money from their checking accounts using a mobile number or email.
Today, Google pulls out its Google Wallet, an application that will make your phone your wallet.
But I already have a wallet, you say, why would I need a digital one?
Because, says Google in its introductory blog post, it will make life easier for you to pay for things and to save on goods you want and give merchants more ways to offer coupons and loyalty programs to their customers!
That’s why! So take the dang wallet, will ya?!
Google Wallet, of course, will be bundled with Google’s social group buying attack dog, Google Offers.
It runs over NFC (available on Google Nexus S 4G from Sprint today, but coming to other mobile phones near you soon), and because it will work with MasterCard’s PayPass systems, it will have over 300K merchants on board in the trial that starts later this year in select major cities.
I’ve blogged previously of the “MoSoLo” movement — well, this here’s some gas for the fire (“Mobile,” “Social,” “Local”), cause I think mobile commerce just got a major flamethrower thrown into the mix.
“Wah wah wah,” peeps will cry in their best Charlie Brown adult voices, “It isn’t perfect. It isn’t secure. It isn’t Apple!”
Exactly. And it will probably also be good enough.
Good enough to get this MoSoLo party started where the nexus of social and mobile and local come together to help us find and buy stuff, at the point of purchase, without dinero in our hands or a credit card.
Sarah Perez over at RWW lets slip the dirty little secret: “You don’t have to be a Citi card holder to try it out.”
But it sure helps.
Even if it were completely exclusive, sounds like to me a brilliant move on Citi’s part to find itself some new customers!
Can’t be havin’ all those other credit card and iPhone users be doin’ deals when Google can have itself a mobile-opoly!
And anyway, as Perez explains, this is all about mobile advertising, where Google will be able to “track transactions all the way through from the first time a user clicks on an ad in Google’s search results to the time of checkout at the point-of-sale.”
Unicorns for everybody! M0-commerce, Nirvana!?
Or, depending on your POV, “How very Minority Report.”
Just so long as the billboard eyes don’t follow my every move!
Nope, serially, you non-Citi-ites can get a free virtual card which you can load up with dinero from any account, and Google’s even giving away ten bucks for free to help kick-start your personal mobile shopping party in the aisles.
As for my poor iPhone 4, she’s feeling so left out of this Google Wallet party…I may just have to take her to do some shopping…at a real world Best Buy!
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