IBM Acquires UrbanCode For Rapid Delivery Of Mobile, Cloud, Big Data & Social Software

IBM today announced it has acquired UrbanCode Inc.

Based in Cleveland, Ohio, UrbanCode automates the delivery of software, helping businesses quickly release and update mobile, social, big data, cloud applications.

Mobile, social, big data and cloud technologies are driving demand for new, faster and more frequent approaches to software delivery. Waiting days or even months to get an update to clients is no longer acceptable.

With UrbanCode’s technology, businesses can reduce the cycle time it takes to get updates or new applications into market, from months to minutes. This approach is designed to help reduce cost and risk, while helping address changing client needs by enabling a company to rapidly incorporate feedback into and improve the overall quality of their applications and services.

Software Development As Competitive Advantage

A recent study by the IBM Institute for Business Value uncovered that almost 70 percent of companies using software development for competitive advantage outperform their peers in profitability. As innovation in software becomes more and more critical to success, businesses need a collaborative, intuitive and continual approach to development, testing and delivery.

More than half of surveyed companies agree effective software development is crucial to competitive advantage. Yet, only a quarter of companies feel they have effective methods. UrbanCode’s capabilities will help solve this execution gap with the ability to accelerate software delivery.

IBM plans to continue to support UrbanCode clients and enhance their technologies while allowing these organizations to take advantage of the broader IBM portfolio.

UrbanCode’s software is a natural extension of IBM’s DevOps strategy, designed to simplify and speed the entire software development and delivery process for businesses.

The new capabilities also enhance IBM SmartCloud and IBM MobileFirst initiatives by making it easier and faster for clients to deliver software through those channels. For example, by combining UrbanCode software with the IBM MobileFirst Worklight technology, businesses can now author and deploy an application for any mobile device in hours, versus a previous multi-day timeline.

The UrbanCode solution also works with traditional applications including middleware, databases and business intelligence.

“Companies that master effective software development and delivery in rapidly changing environments such as cloud, mobile and social will have a significant competitive advantage,” said Kristof Kloeckner, general manager, IBM Rational Software. “With the acquisition of UrbanCode, IBM is uniquely positioned to help businesses from every industry accelerate delivery of their products and services to better meet client demands.”  

“Together UrbanCode and IBM technology will be unmatched in the industry, providing businesses a continuous process for developing, testing, and delivering new and updated software,” said Maciej Zawadzki, chief executive officer, UrbanCode. “By removing the bottlenecks that traditionally exist between development teams and production systems, businesses can drive rapid innovation.”

For more information visit the IBM Rational site.

IBM Opens Lab To Bring R&D To The CEO

One of the things we heard about extensively during our time on the ground at SXSW Interactive 2013 in Austin over the past week was the importance of the customer experience.

Whether that be in applications in mobile devices, in customer service via the social media, the physical experience of a brand’s product or service…the customer experience rules!

And this anecdotal data is supported by IBM’s own research, including last year’s Global CEO Study, which queried 1,700 CEOs from 64 countries and 18 industries and found that CEOs are changing the nature of work by adding a powerful dose of openness, transparency, and employee empowerment to the command-and-control ethos that has characterized the modern corporation for more than a century.

The study revealed that the advantages of this fast-moving trend are clear: Companies that outperform their peers are 30 percent more likely to identify openness — often characterized by a greater use of social media as a key enabler of collaboration and innovation — as a key influence on their organization.

Those “outperformers” are also embracing new models of working that tap into the collective intelligence of an organization and its networks to devise new ideas and solutions for increased profitability and growth.

In order to forge those closer connections with customers, partners, and a new generation of employees in the future, CEOs plan to shift their focus from using e-mail and the phone as primary communication vehicles to using social networks as a new path for direct engagement. And while social media is the least utilized of all customer interaction methods today, it stands to become the number two organizational engagement method within the next five years, a close second to face-to-face interactions.

Big Data, Big Opportunity

Given the data explosion being witnessed by many organizations, CEOs also recognized the need for more sophisticated business analytics to mine the data being tracked online, on mobile phones and social media sites. The traditional approach to understanding customers better has been to consolidate and analyze transactions and activities from across the entire organization. However, to remain relevant, CEOs must piece together a more holistic view of the customer based on how he or she engages the rest of the world, not just their organization.

The ability to drive value from data is strongly correlated with performance. Outperforming organizations are twice as good as underperformers at accessing and drawing insights from data. Outperformers are also 84 percent better at translating those insights into real action.

From Theory to Action

To this end, IBM today announced the creation of the IBM Customer Experience Lab, dedicated to helping business leaders transform the way customers experience their products, services and brands through the use of mobile, social, cloud and advanced analytics technologies.

IBM Research scientists and business consultants will co-create with clients to deliver systems that learn and personalize the experiences of each individual customer, identify patterns, preferences and create context from Big Data, and drive scale economics.

The IBM Customer Experience Lab will provide CEOs, CMOs, CFOs, heads of sales and other C-suite executives direct access to a virtual team of 100 researchers, supported by the deep industry and domain expertise of thousands of IBM business consultants addressing the opportunities of the digital front office.

In the new age of Big Data and analytics, organizations are reassessing how to move from addressing mass audiences to personalized relationships. The same technologies allow enterprises to engage in new ways with their employees, allow government agencies to build new relationships with citizens, or enable new models of interaction among students and educational institutions.

IBM Research is developing technology assets and capabilities that can help deliver front office capabilities as a service from a cloud, design novel products to match customer preferences, and leverage math and psychological theories of personality to improve marketing effectiveness.
Client Engagements

The Lab focuses on innovation breakthroughs in three primary areas:

• Customer insight. Applying advanced capabilities such as machine learning and visual analytics to predict differences in individual customer behavior across multiple channels.
• Customer engagement. Using deep customer engagement to drive insight and continuously deliver value by personalizing engagement, versus transactional experiences.
• Employee engagement. Embedding semantic, collaborative, and multimedia technologies to foster employee engagement and insight – in person and online.

Among the clients engaged with IBM on advancing their innovation process are Nationwide Building Society, the world’s largest building society serving 15 million members in the United Kingdom, and Banorte, one of the largest banks in Mexico with more than 20 million customers.

“Mobile and social technologies, and the ability to access information anytime, anywhere, is driving significant change in the way consumers bank and in the services they expect,” said Martin Boyle, Divisional Director of Transformation, Nationwide Building Society. “Our ability to innovate and anticipate, and not just respond, is what sets us apart from the competition and helps us to provide our customers with new and better ways to do business with us. By partnering with IBM, we can tap into its vast research and innovation expertise and facilities, which has already proved invaluable in our transformation program and will continue to be an important part in how we continue to innovate our service for customers.”

New Tools and Capabilities

The Lab provides IBM clients with an innovation process, assets and platform to give line of business leaders the exclusive ability to work side-by-side with IBM researchers and business consultants to analyze business challenges and jointly create solutions that integrate next-generation mobile, social, analytics and cloud technologies.

Co-creation with clients includes an innovation model called Innovation Discovery Workshops, which generate ideas, roadmaps, prototypes and solutions that draw on research assets, business consulting and IBM Software solutions in areas such as Smarter Commerce, Big Data, analytics, and Mobile First products.

The IBM Customer Experience Lab will be headquartered at the Thomas J. Watson Research Center in Yorktown Heights, N.Y., supported by researchers at IBM’s 12 global labs including Africa, Brazil, California, China, India, Israel, Japan, Switzerland, and Texas.

The Lab brings together skills across disciplines including service science, industries research, mathematics and business optimization, social, mobile, Smarter Commerce, data mining, cloud computing, security and privacy, cognitive computing and systems management. IBM invests more than $6 billion annually on research and development and employs about 3,000 researchers worldwide. IBM Global Business Services deploys business consulting, applications and delivery expertise globally, including market-leading business analytics, Smarter Commerce, mobility and applications management practices.

Visit here for more information about the IBM Customer Experience Lab, and follow IBM’s innovation breakthroughs on Twitter at @IBMResearch.

Pickpocketing My Google Wallet

So are you seeing a theme here yet?

Yesterday, we heard about how three of the nation’s four largest banks are about to launch a system called “ClearXchange,” which will let customers transfer money from their checking accounts using a mobile number or email.

Today, Google pulls out its Google Wallet, an application that will make your phone your wallet.

But I already have a wallet, you say, why would I need a digital one?

Because, says Google in its introductory blog post, it will make life easier for you to pay for things and to save on goods you want and give merchants more ways to offer coupons and loyalty programs to their customers!

That’s why!  So take the dang wallet, will ya?!

Google Wallet, of course, will be bundled with Google’s social group buying attack dog, Google Offers.

It runs over NFC (available on Google Nexus S 4G from Sprint today, but coming to other mobile phones near you soon), and because it will work with MasterCard’s PayPass systems, it will have over 300K merchants on board in the trial that starts later this year in select major cities.

I’ve blogged  previously of the “MoSoLo” movement — well, this here’s some gas for the fire (“Mobile,” “Social,” “Local”), cause I think mobile commerce just got a major flamethrower thrown into the mix.

“Wah wah wah,” peeps will cry in their best Charlie Brown adult voices, “It isn’t perfect. It isn’t secure. It isn’t Apple!”

Exactly.  And it will probably also be good enough.

Good enough to get this MoSoLo party started where the nexus of social and mobile and local come together to help us find and buy stuff, at the point of purchase, without dinero in our hands or a credit card.

Sarah Perez over at RWW lets slip the dirty little secret: “You don’t have to be a Citi card holder to try it out.”

But it sure helps.

Even if it were completely exclusive, sounds like to me a brilliant move on Citi’s part to find itself some new customers!

Can’t be havin’ all those other credit card and iPhone users be doin’ deals when Google can have itself a mobile-opoly!

And anyway, as Perez explains, this is all about mobile advertising, where Google will be able to “track transactions all the way through from the first time a user clicks on an ad in Google’s search results to the time of checkout at the point-of-sale.”

Unicorns for everybody!  M0-commerce, Nirvana!?

Or, depending on your POV, “How very Minority Report.”

Funny!

Just so long as the billboard eyes don’t follow my every move!

Nope, serially, you non-Citi-ites can get a free virtual card which you can load up with dinero from any account, and Google’s even giving away ten bucks for free to help kick-start your personal mobile shopping party in the aisles.

As for my poor iPhone 4, she’s feeling so left out of this Google Wallet party…I may just have to take her to do some shopping…at a real world Best Buy!