Posts Tagged ‘mobile’
IBM is making a fast start with its new “Mobile First” initiative, which is intended to help companies around the world bring all their resources together to strengthen customer engagement, whenever and wherever the customer wants, and on the customer’s favorite device, which is increasingly a mobile one.
IBM client ING DIRECT Canada is applying a “smarter commerce” approach to consumer banking with IBM’s help in meeting the growing expectations of its 1.8 million customers.
IBM announced today that it is working with the online bank to deliver innovative financial services that improve ING DIRECT’s customer experience including simplified account access across mobile devices and social media channels, voice recognition, and advanced security.
ING DIRECT Canada’s mobile application, developed with IBM, delivers customers with a dashboard view based on their most frequent banking activities.
Based on IBM software and services, these innovations support ING DIRECT’s Orange Snapshot initiative, designed to provide its clients greater control to manage their accounts within their increasingly mobile and social lifestyle.
Orange Snapshot gives mobile consumers a complete and simplified view of all their accounts, as well as bill payment and email money transfers, in two easy clicks.
This allows consumers to sign on once from their mobile device, saving time and aggravation from multiple log-ins.
Working with IBM, the bank’s latest mobile innovation allows clients to easily and securely access their ING DIRECT account information from within Facebook’s social networking site.
Clients who opt-in to this app are able to view their account balances, history and pending transactions as well as receive account notifications — real time messages automatically pushed to them within Facebook.
With security and privacy always top of mind, ING DIRECT plans to expand this application further to include transactions such as transfers, bill payments and email money transfers.
Furthermore, ING DIRECT allows clients to share their experiences through Facebook and Twitter to make saving money more intriguing.
In a recent survey, ING DIRECT learned that 52 percent of consumers were able to forego non-essential purchases when they could better visualize the impact of their spending habits.
IBM’s Smarter Commerce initiative is designed to help businesses better connect with the rising tide of digital consumers who prefer to buy through online, mobile and social channels.
It is estimated that there are more smartphones on the planet than humans. According to IDC, by 2016, more than 10 billion smartphones will be in use around the globe. In Canada, more than half of smartphone users bank from their devices — and that number grows higher when looking at users between the ages 18-34.
ING DIRECT continues to work with IBM in seeking new ways to connect to mobile applications in order to advance sales, manage secure transactions, and provide new insights about clients.
The bank has begun experimenting with new voice recognition capabilities on their mobile apps that will allow clients to conduct simple banking transactions by speaking rather than typing or the application can read account information to the customer.
ING DIRECT is also exploring the use of biometrics within their mobile apps for purposes such as client login to improve the client experience while maintaining the highest standards of security. Internal pilots are already yielding positive outcomes.
Recently, Forrester Research, Inc. recognized IBM as a leader in enterprise mobility services, according to the February 2013 report The Forrester Wave TM: Enterprise Mobility Services, Q1 2013.
Based on an analysis of 13 global leaders’ enterprise mobility capabilities and how they stack up, the report indicates that IBM “brings clients a world-class design agency combined with breadth and depth of enterprise mobility consulting both in terms of technology capabilities and global presence.”
You can go here to learn more about IBM’s “Mobile First” initiative.
All these people in Barcelona attending Mobile World Congress, and seemingly so little news coming out of there.
For me, the key headline was the Nokia 105 which, while yawned at by most westerners, has the potential to be the downmarket phone king as Nokia moves more aggressively into emerging markets.
It’s a $20 phone that offers the basics, including phone calls, SMS, an FM-radio and a flashlight. And, 35 days of standby with 12.5 hours of talk time.
If it were a quad band GSM phone, I’d have it on my short list for second phones.
The other big news was IBM’s MobileFirst strategy, which, while not nearly as sexy as yet another yawnifying tablet device, does provide some grown-up guidance and direction for companies actually trying to pull together something resembling a unified mobile strategy.
Here’s what IBM’s Robert Leblanc, IBM vice president, middleware, had to say about the IBM MobileFirst initiative:
“To date, mobile computing has been dominated by discussions of new smartphones, operating systems, games and apps. But enterprises have yet to tap into the potential of mobile business. Just as the Internet transformed the way we bank, book vacations and manage our healthcare, mobile computing is also transforming industries. As these devices become ingrained in everything that we do, businesses are now in the palms of their customers’ hands. IBM MobileFirst is designed to make the transformation to becoming a mobile enterprise a reality.”
As for me, I’m packing up my mobile devices and taking them on the road.
In fact, I packed them up and took them to the TechTarget Online ROI Summit here in downtown Austin yesterday, and my colleagues thought it was worthy of a Facebook photo.
To which I explained, “I was traveling light!” (See the photo caption for an explanation of what’s what.)
Where am I off to, you ask? To Vegas, of course. My second home! IBM Pulse 2013 kicks off on Sunday, and I’m heading out early manana to take in a little golf history lesson.
That is to say, I have a 2:30 tee time at Las Vegas National, the very same course where Tiger Woods won his first PGA Tour event back in 1996, and where Dean and Frank and Sammy and the rest of the Rat Pack used to hang out and swill martinis after a long hard-fought 18 holes.
I’d like to tell you I’m playing there because of all this history and Tiger lore, but the fact is the old Scotsman from GolfNow gave me a very aggressively priced tee time, which no other courses were offering!
After that, however, it’s all work, and I’m looking forward to interviewing a number of IBM Tivoli luminaries for the IBM Pulse Livestream channel, including some of our business partners, analysts, and the man himself, Deepak Advani, the general manager of IBM Tivoli.
I want to also remind you of Pulse on Vivastream, where you can go do some preliminary social networking. Also check out the killer feature there in the right hand column of the main page, the “DIY Videos” where you can get some early previews of Pulse session speakers. Kil-ler.
In fact, let me do this: Below is my list of “Everything You Ever Needed To Know About IBM Pulse 2013 But Were Afraid to Ask Turbo”:
- Hashtag: #ibmpulse — all roads lead back to Twitter. Twitter is all-seeing and all-knowing at Pulse 2013.
- Vivastream at Pulse — How you can maintain your crazy Pulse schedule, find your long, lost systems admin buddy…orrr, that really cute girl whose lip you accidentally bused in that crazy, countrified Carrie Underwood mosh pit.
- IBM Pulse 2013 Conference Site — If you’re lost at IBM Pulse…or even if you’re not…this is always a good place to start. You can also use this page to find the video interviews I’ll start conducting on Monday.
- IBM Pulse Smart Site (Registered attendees only) — The official keeper of your IBM Pulse calendar.
- IBM Pulse On Facebook — Because we recognize there are people like me who spend way too much time on Facebook, and if you want to get their attention…
And now I want to pass you on to my good friend Rebecca’s Top Things You Shouldn’t Miss at Pulse 2013 — it does not include a round with Turbo at Las Vegas National, but other than that, it’s a great list.
Meanwhile, keep an eye for me on Saturday. I’ll be the one driving down the Las Vegas Strip looking for errant drives.
IBM is going big on mobile.
Today, the company unveiled “IBM MobileFirst,” a comprehensive mobile strategy that combines security, analytics, and application development software, with cloud-based services and deep mobile expertise.
Using IBM MobileFirst solutions, businesses can now streamline everything from the management of employee mobile devices, to the creation of a new mobile commerce app that will transform their entire business model.
Today’s move by IBM builds off of its experience helping nearly 1,000 customers become mobile enterprises, and takes advantage of its thousands of mobile experts and 270 patents in wireless innovations.
IBM has made 10 mobile-related acquisitions in the past four years alone.
IBM also announced an expanded relationship with AT&T to provide developers with tools to create faster, richer mobile apps and services for customers. For instance, organizations can now quickly incorporate payment and messages into their apps.
With this expanded partnership, the AT&T API Platform, featuring IBM Worklight Adapters, will enable the more than 31,000 members of the AT&T Developer Program to quickly create and securely deploy enterprise apps that improve subscriber engagement and customer loyalty.
With these adapters that support AT&T’s ecosystem of APIs including those for speech, SMS, device capabilities, notary management and payment, developers can quickly and securely create rich, business-ready apps across a variety of platforms including iOS, Android and Windows.
Through IBM MobileFirst, IBM is providing companies with the essential tools to take advantage of new business opportunities being enabled by mobile.
A Broad Portfolio of Mobile Solutions
To be successful in embracing mobile for driving revenue growth, clients must have an integrated strategy for mobile, cloud, big data, social business and security. Today’s announcements from IBM help clients harness these complex technologies to drive innovation and growth.
IBM’s mobile solutions portfolio provides the key elements of an application and data platform with the management, security and analytics capabilities needed for the enterprise.
In addition to meeting mobile-specific requirements, the portfolio provides for rapid integration between social and cloud services as well as back-end technologies that help secure and manage strategic business processes. Key aspects include:
- IBM MobileFirst Platform – New updates include expanded capabilities of IBM Worklight to simplify deployment. It also features single sign-on capabilities for multiple applications. A new beta of the Rational Test Workbench for mobile helps to improve the quality and reliability of mobile apps.
- IBM MobileFirst Security – IBM extends its context-based mobile access control solutions and expands mobile application vulnerability testing with support for Apple iOS apps with the latest release of AppScan.
- IBM MobileFirst Management – New updates to IBM Endpoint Manager include enhanced support for Bring Your Own Device (BYOD) programs and increased security standards that are critical to governments and regulated environments.
- IBM MobileFirst Analytics – IBM is expanding its Tealeaf CX Mobile solution to give enterprises more visual insight into mobile behaviors so they can better understand where improvements are needed and create exceptional and consistent consumer experiences across mobile devices.
To provide organizations with maximum flexibility and accelerate their adoption of mobile computing, these solutions can also be delivered through cloud and managed services.
A Deep Set of Mobile Services for Clients
Enterprises are embracing the mobile revolution at a rapid pace. IBM has thousands of mobile experts to help clients understand how industries will be transformed in a mobile world, based on client engagements across more than a dozen industries.
The IBM MobileFirst portfolio features several services to help clients establish mobile strategies, design and implement mobile projects. These include:
- IBM MobileFirst Strategy and Design Services – Clients can tap into IBM expertise to map out a mobile strategy for employees and customers, and key experience design skills from IBM Interactive to build compelling mobile experiences. IBM’s new Mobile Maturity Model can assess how a business is progressing towards becoming a mobile enterprise, while new Mobile Workshops help clients develop applications, architect infrastructure and accelerate their mobile progress.
- IBM MobileFirst Development and Integration Services – IBM offers services that help organizations roll out a mobile infrastructure and manage mobile application portfolios and BYOD environments. Enhanced Network Infrastructure Services for Mobile provide IT network strategy, optimization, integration and management. Mobile Enterprise Services for Managed Mobility help manage and secure smartphones, tablets and devices across a business. Mobile Application Platform Management helps speed deployment of mobile infrastructure to develop mobile applications more easily and quickly.
An Expansive Set of Mobile Resources and Programs for Business Partners, Developers and Academics
According to IBM’s recent Tech Trends Report, only one in 10 organizations has the skills needed to effectively apply advanced technologies such as mobile computing.
To help overcome this skills gap, IBM is rolling out a series of resources to help its ecosystem of developers, partners and academics tap into the mobile opportunity and augment existing skills or develop new ones.
- Developers – IBM today is announcing a relationship with AT&T that will enable developers to enhance mobile apps by using IBM Worklight to access AT&T’s APIs in the cloud. Now, developers have another tool with AT&T to quickly and easily create apps with rich features such as speech recognition and rapid payment. IBM is also rolling out new technical assets on developerWorks and CodeRally, a developer game community.
- Business Partners – With Ready for IBM MobileFirst, Independent Software Vendors (ISVs) can also embed mobile technologies into their solutions and Software Value Plus now provides mobile certifications, workshops and incentives for resellers and systems integrators.
- Academics – To help train the next generation of mobile developers, IBM is offering new faculty grants for curricula development. IBM is also making IBM Worklight available, free of charge, for the classroom and via online training to teach both students and faculty to develop for mobile environments.
IBM Global Financing, the lending and leasing arm of IBM, can also help companies affordably transform into mobile enterprises.
Credit-qualified clients can take advantage of simple, flexible lease and loan packages for the IBM MobileFirst portfolio — some starting at as low as 0% for 12 months with no up-front costs — allowing businesses to acquire essential technology and services while managing cash flow more effectively.
To learn more, visit the IBM MobileFirst site. You can also follow @ibmmobile, #ibmmobile on Twitter, and see IBM MobileFirst on YouTube, Tumblr and Instagram.
Also, watch the video below (3:46), for it paints a broad, comprehensive, and gorgeous “picture” of the enterprise mobile opportunity and challenges.
IBM MobileFirst Announcement Coverage:
So how do you prefer to consume your news on your mobile device?
A new study from the Pew Research Center’s Project for Excellence in Journalism indicates that half of all U.S. adults now have a mobile connection to the web through either a smartphone or tablet, which is much higher than even a year ago.
Pew alleges this has “major implications for how news will be consumed and paid for.”
But we’re also seeing that users are moving from “snacking” on news via their mobile devices, to reading much longer form content.
And moreover, more people are moving towards using a browser and away from using an app for their tablet news consumption.
I found this one to be quite interesting, as it’s somewhat opposite from my own behavior.
For example, I’ve been a long-time New York Times reader, mainly via their Website (on my Mac), and sometimes via my iPad or iPhone 4.
I finally decided to give them some of my hard-earned money, recently signing up for an all-digital subscription. I don’t want no dead tree showing up on my doorstep!
I strongly prefer the New York Times app, particularly on the iPad. Call me old-fashioned, but being someone with a journalism background myself, I place great value on design, layout, and yes, usability.
So, I save the browser version for the desktop, but much prefer the app on my mobile devices.
Going against the trend, as always!
Some other highlights from the study:
- Lower cost tablets in late 2011 brought in a new group of tablet owners.
- There’s growing evidence mobile devices are adding to how much news people get.
- People who get news throughout the day on their mobile devices are more engaged news consumers.
- People notice ads on mobile devices and may be even more likely to click on them than they are to click on other digital ads.
From their lips to Mark Zuckerberg’s ears!
You can read more about new Pew report on mobile news usage here.
Blogger’s Note: If you’re a tried and true news junkie, then you have to check out the Magnolia Pictures documentary release “Page One: Inside the New York Times.” The filmmakers take you inside the Times newsroom and the inner workings of the Media Desk, just as the Internet started to surpass print as our main news source and as newspapers all over the U.S. started going bankrupt. Page One chronicles the transformation of the media industry at its time of greatest turmoil. The best part: It features lots of coverage of media columnist and technology curmudgeon, David Carr.
Recently at IBM Impact in Las Vegas, Scott Laningham and I had the opportunity to sit down with a wide variety of great speakers, including our senior VPs Steve Mills and Mike Rhodin, whose instant replays I’ve already shared.
Most of those folks, we gave about ten minutes. But there’s been such immense interest in the enterprise mobile topic, that when we sat down with IBM’s VP of WebSphere Foundation and IBM Mobile, Bob Sutor, we spoke for a good 18 minutes.
That’s not only because Bob was a scintillating and thoughtful guest, which he always is, but because there’s a lot to talk about in the mobile space.
So much of the oxygen recently has been around Facebook’s valuation and the rise of BYOD…but there are much more practical and necessary concerns that organizations need to think about as they start to build out their mobile strategies.
Things like application lifecycle development, cross-platform development, and that bugaboo that always rears its head in the mobile conversation, security and privacy.
Bob takes them all on and more in the far-ranging interview below:
We’re only a week away from the start of the IBM Smarter Commerce Global Summit in Madrid.
So I found it interesting that Nielsen would release these “hard numbers”
about how consumers like to use their smartphones, particularly when it comes to shopping.
Here’s what I see in the data: Couponing is mainly for groceries and clothes, and its geeks who use QR codes (*I* am something of a geek, and even *I* haven’t used QR codes…at least, not yet).
If you’re looking for electronics, you’re likely to read reviews via your smartphone, because you don’t want to be the only idiot who bought the thing who didn’t check out what Joe the Plumber (err, the Coder) had to say about the item before they bought it.
I have a plane to catch, but I’ll be pondering this Nielsen data as I check in to find the status of my flight…on my LG dumb phone.