Turbotodd

Ruminations on IT, the digital media, and some golf thrown in for good measure.

Let The Games Begin

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What a Friday.

The London Summer Olympic games are set to officially kick off with tonight’s opening ceremony. In the U.S., it actually starts at 4 PM EST, so get those DVRs ready to record.

I’ve been perusing the NBCOlympics.com Web site to try and get a better lay of the land, and I have to say, it’s a little overwhelming trying to figure out what to watch, what with all the social and livestreaming capabilities and endless broadcast coverage.

On the other hand, there’s a little something for just about everyone (and for me, that means soccer!)

London, I wish you all the best and will be watching from afar. Much as I love you, boy am I glad I’m not there trying to fight the crowds in person.

Uh, in the meantime, following up on that last post about waiting for the bugs to get worked out to upgrade to Mountain Lion?…well, he says sheepishly, I admit it, I have no self-control…I dropped by $20 in the Apple virtual till last night, and after about a gazillion hour download, was able to effortlessly upgrade my MacBook Air with the new Apple OS.

So far, I’ve had no pains whatsoever, and I think my machine actually runs that much smoother and faster with the upgrade.

I’ll reserve full judgement until I’ve had the opportunity to take it for a few more times around the block, but so far so good, and I haven’t even begun to play with the new toys yet.

Facebook Foes

I’m looking forward to the Facebook integration, which is expected in a Mountain Lion later update this fall.  I expect Facebook CEO Mark Zuckerberg might be looking forward to it as well, for after yesterday’s post-earnings announcement beating that Facebook stock took, Z’s probably ready for any good news to come his way.

All this Facebook smack talk, particularly in the mass media on TV shows like “Morning Joe,” makes me wonder if there’s a hidden conspiracy afoot. Are broadcast media concerned about Facebook’s growth and stickiness because, perhaps, it’s starting to steal time spent watching their TV programs, and, thus, swiping $$$ away from their bottom lines?

Facebook revenues were up 32% year-over-year, an increase that would be perfectly reasonable in most any other business, but for social media growth expectations have become over-inflated. When a property like Facebook grows from 100 million to 800 million in a few short years, you can presume at some point the growth will slow.

On the other hand, by having a user base where over 500 million of those consumers come back daily on average, it seems to me that’s a place where plenty of marketers would want to be.

What cable channel, offers up 500 million pairs of eyeballs on a daily basis?

Oh well, perhaps it’s time to look for other diversions on this Olympic Friday.

Tablet THINK

How about this one?

To celebrate centuries of science and technology innovations, IBM has reinvented its award-winning 2011 THINK exhibit at New York City’s Lincoln Center as a free interactive app for iPad and Android tablets.

Geared to tech fans and educators, the IBM THINK exhibit app is an “innovation time machine” that shows how early tools have evolved into modern advances that create healthier populations, greener energy and safer, less congested cities.

It includes all kinds of cool stuff, including an interactive timeline that chronicles the simple act of measurement since prehistoric times, as well as various stories of progress on everything from space exploration to weather prediction.

You can find the iPad version here, and the Android version here.

Written by turbotodd

July 27, 2012 at 2:44 pm

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