Turbotodd

Ruminations on tech, the digital media, and some golf thrown in for good measure.

Posts Tagged ‘world cup

Viva France

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Viva France.

They had a great victory over Croatia yesterday evening in Moscow, 4-2, and though Goliath did end up beating David, it was a fine ending to a world class World Cup.

And now a world class futbol depression will cascade over we fans around the globe.  Four more years…until the next World Cup in sunny Qatar!

Meanwhile, for you open source software gurus you know what week it is and you may very well be headed to sunny Portland, Oregon, for #OSCON.

I’ve shared some key IBM and other inflection points here on our developerWorks OSCON Twitter moment. 

This will be my first time in Portland, where I plan on seeing some old friends and making some new ones.

Written by turbotodd

July 16, 2018 at 8:35 am

Posted in 2018

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My World Cup Runneth Over

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If you’re a soccer fan (even if the U.S. men’s team didn’t make it into this year’s World Cup, which it most certainly did not), then you had plenty of drama over the weekend and into Monday.I don’t even know where to start.

Over the weekend in the knockout round, France beats Argentina, Uruguay beats Portugal, Russia beats Spain, Croatia beats Denmark (both those last two games went to penalty kicks).

Today, Brazil beat Mexico, and Belgium comes back from a 2-0 deficit to somehow win 3-2.

Obviously, seeing Argentina and Portugal go gentle into that good knockout round is hard for world soccer fans to see, especially considering they have some of the world’s best players.

On the other hand, it IS a team sport, a very collaborative one at that (meaning, you can’t just depend on Ronaldo and Messi), and those who have made it this far are playing a long, and increasingly careful, game to get into the quarterfinals.

I have not seen every team play yet, so I’m holding off on my predictions for the moment.

Up next: Sweden vs. Switzerland and Columbia vs. England tomorrow. We’ll see if they’re as nail biting as several of these knockout round games have been!

Written by turbotodd

July 2, 2018 at 4:49 pm

Rio de Janeiro’s “Mission Control”

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I’ve been extremely blessed to have traveled to many wonderful cities around the world during my tenure with IBM.

If you forced me to choose a favorite…well, it wouldn’t be an easy decision.  Far from it.

But near the top of the list would have to be a city that left me absolutely breathless, literally and figuratively, and that’s the city of Rio de Janeiro, Brazil.

Forget the wonderful caiprinhas cocktails and the breathtaking views — I remember once, on my first visit in 1999, I had to do a presentation in the IBM building there, and they had to close the drapes, the view of the Christ statue in the background so incredibly stunning that I couldn’t focus!

But it’s the people that make the place.  And the people of Rio are very special.

And if it’s the people who make the place, it’s also the people who make it run.

And making it run they are, the people of Rio de Janeiro, with a little from our team at IBM.

The New York Times takes an in-depth look this weekend at how Rio’s becoming one of IBM’s hallmark “smarter cities,” as they prepare to host both the 2014 World Cup and the 2016 Summer Olympics.

And fellow IBM blogger and buddy of mine Steve Hamm goes even deeper, explaining how the torrential rains in Rio during April 2010 that killed more than 70 residents made mayor Eduardo Paes vow that such horror would not occur on his watch again.

This story provides an excellent case study as to the type of smarter building, city, and infrastructure management that we’ll be hearing discussed at this week’s IBM Pulse 2012 conference in Las Vegas!

Check out the video below to learn more about Rio’s smarter city operation.

Smarter Web Metrics

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The weekend in sports proved to be as about as exciting as I had hoped.

Northern Ireland’s Darren Clarke became the third man from that region to win a golf major in 3 of the last 6, and it was Clarke’s first British Open title.

And as to the U.S. Women’s soccer team, they played a nailbiter of a match, but in the end the team from Japan won on penalty kicks.

My hat goes off to both teams.  I had a whole living room full of soccer fans, and we were all nervous wrecks up to that last penalty kick that gave Japan this year’s World Cup trophy.

Still, it was an awesome game all the way around, and I wish my friends in Japan a very happy celebration.  They could probably stand some good news about now!

Now, on to business.

Later today, IBM will announces its second quarter 2010 earnings.  You can check the Investor Relations site for more details.

On the announcement front, today saw the introduction of a new cloud-based Web analytics and digital marketing suite intended to help organizations automate online marketing campaigns across their online channels, including web sites, social media networks, and even mobile phones.

The new offering combines the best of Coremetrics and Unica, and provides analytics that help companies better determine the effectiveness of new products and services, fine tune their marketing campaigns, and create personalized offers in real-time across channels.

More Digital, More Integration

With 64 percent of consumers making a first purchase because of a digital experience, it’s critical that marketers understand online behavior and refine their marketing activities accordingly.

The IBM Coremetrics Web Analytics and Digital Marketing Optimization Suite automates and simplifies a company’s ability to design and deliver a tailored online experience and marketing promotions through real-time personalized recommendations, email ad targeting, and more:

  • Enables marketers to perform advanced segmentation and automate marketing execution based on multichannel data, including off-line data sources
  • Delivers real-time product recommendations for all online channels, including social, mobile, email, and display ads
  • Provides A/B testing capabilities to help search engine marketers compare pairs of search terms to determine the most cost-effective terms and associated ads
  • Incorporates best practice key performance indicators and corresponding industry-specific benchmarks
  • Supports deep analysis into how customers interact with a brand over time and when each marketing program is the most effective.

Using this technology, businesses will be able to evaluate Facebook or Twitter activity, and offer customers tailored promotions delivered to their mobile devices on the fly.

IBM’s suite also enables businesses to deliver and fine tune digital marketing programs based on what customers are doing offline.

For example, a consumer who purchased a new tablet in a brick-and-mortar store would receive special offers via email to purchase tablet accessories.

The benefit to the customer is a consistent, relevant brand experience that reflects all of their online preferences, not just what they did, read or saw on one specific site.

Smarter Web Metrics, Smarter Commerce

The IBM Coremetrics Web Analytics and Digital Marketing Optimization Suite is the newest addition to IBM’s family of Smarter Commerce solutions,which is focused on helping companies more effectively market, sell and secure greater customer loyalty in the era of social networking and mobile computing.

Smarter Commerce transforms how companies manage and swiftly adapt to customer and industry trends across marketing, selling and service processes that span the entire commerce cycle, putting the customer at the center of their decisions and actions.

To learn more about this and other marketing solutions please visit the IBM Enterprise Marketing Management site.

Cloud Expansion In Japan

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Ah, it’s a happy day for me.  Why, you ask??  Golf, of course!

The Open Championship kicked off at Royal St. George’s in Scotland, another of golf’s major tournaments.

In fact, it’s gonna be a very busy weekend, what with our rockin’ U.S. Women’s soccer team having taken out France in the semi-finals of the FIFA Women’s World Cup yesterday evening.

Nice match again, ladies.  And good luck against Japan on Sunday!

On the topic of Japan, today in Tokyo IBM announced a broad expansion of its cloud computing services for customers there and in the Asia Pacific region.

The new IBM Cloud Data Center, along with a data center for LotusLive, IBM’s cloud collaboration service, will extend IBM’s cloud delivery network of cloud computing centers that serve in over 50 countries around the world.

To date, IBM has centers based in Singapore, Germany, Canada, and the United States; and 13 global cloud labs, of which seven are based in Asia Pacific – China, India, Korea, Japan, Hong Kong, Vietnam and Singapore.

The new IBM Cloud Data Center located in Makuhari, Japan delivers IBM’s SmartCloud enterprise-class services which include a broad spectrum of secure managed services, to run diverse workloads across multiple delivery methods both public and private.

LotusLive Expansion

In addition, IBM announced it will open a dedicated data center for LotusLive, IBM’s cloud-based collaboration services, in Japan. The data center, which will be available later this year, is designed to allow customers in Japan to more easily move to the cloud.

LotusLive offers integrated social collaboration tools that combine a company’s business social network with capabilities such as file storing and sharing, instant messaging, Web conferencing and activity management.

This secure integration allows users to share and edit information, host online meetings and manage activities easily inside and outside company boundaries.

The Japan data center is designed to help improve network performance and increase business opportunities for LotusLive users. The center will allow clients, who cannot take their data outside the country due to security and regulatory compliance, to work in a security-rich cloud environment.

You can learn more via the IBM Japan cloud computing site (Warning: It’s in Japanese!)

Go here for an English language site on IBM’s SmartCloud initiative.

Written by turbotodd

July 14, 2011 at 7:03 pm

World Cup Fried Calamari

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I think everybody needs to get off Paul the octopus’ back.

I mean, really.

First, he’s a German octopus.  So he clearly could have been biased.

Second, he’s just calling these World Cup games like he sees them.

Err, correction: How he feels them.

Third, it’s a long way down from the top. 

Or rather, it’s a long way up from the bottom.

Anyhow, you know what I mean.

I find it most interesting that Paul started predicting soccer matches during the 2008 European Soccer Championships.  That year, he was four for six.

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Paul the Octopus contemplates the outcome of the World Cup final between Spain and The Netherlands.

Now, he’s on his way to six in a row, the odds of accurately picking correctly which are 216 to 1.

I’m thinking that if Paul keeps this up, he may want to find an aquarium in Vegas and soon.  He certainly has a better record in selecting winners than many of the so-called experts.

Of course, they’re not exactly crying for Paul in Argentina, whose loss to Germany led many to suggest a mission to capture, kill, and serve Paul with potatoes (Personally, I like my calimari with rice, but that’s just me).

The Germans don’t seem to be much happier with Paul now that the eight-legged traitor also accurately predicted their own loss to Spain, with many calling for grilled octopus in the restaurants of Berlin and beyond.

What’s a poor soothsaying octopus to do?

Well, Paul could follow the LeBron James model established just last evening. 

He could call his own press conference and provide some massive prediction about the fate of the Democrats in this year’s U.S. mid-term elections or something similarly yawn-inspiring.

Of course, as is so often the case with such instances, social media is the big winner for a story like this.

“Paul the Octopus” and “Pulpo” (Spanish for Octopus) are trending bigtime on Twitter search, and you can’t navigate YouTube without stumbling across Paul sliterhing his way over to the Spanish flag.

 

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I see at least a minor opportunity for helping the distressed Spanish economy:“Pulpo for FIFA Presidente” T-shirts for everybody!

Me, I’m off to Istanbul for a few days’ business.

Come Sunday evening, I plan to be firmly ensconced in a bar somewhere along the Bosphorus enjoying some kalamar tava, a Turkish-style fried calamari, as Spain proves Paul to be a true underseas Kreskin and takes World Cup 2010 to its most logical and seaworthy end.

Written by turbotodd

July 9, 2010 at 3:01 pm

IBM @ Pebble Beach

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I’ve been a little lost between all the World Cup games and the NBA Finals (Game 7 tonight!), but I would be remiss in my golf fandom not to mention that the U.S. Open kicks off at Pebble Beach today out in California.

IBM has been a longtime partner with the U.S.G.A. and the U.S. Open, and this year the partnership continues in the digital realm with some exciting new social media capabilities.

Of course, the home course is the official U.S. Open Website, which is designed and hosted by IBM.  This year, IBM players will be helping to integrate a Mixx Channel into the U.S. Open home page.

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The 2010 U.S. Open Website, built and hosted by IBM on behalf of the U.S.G.A.

This will help bring fans (I’m very jealous of all you fans onsite!) attending the tournament into the coverage.  Fans who visit the “Experience Tent” at Pebble Beach will be able to provide their own real-time commentary on their Twitter accounts, and the chatter will also appear live on the U.S. Open Mixx channel.

Of course, we won’t forget our basic blocking and tackling….err, chipping and putting.

There will also be some improvements to the traditional golf leaderboard, including an overview map to enable viewers to ge a birds’-eye view of action on the course. 

For the non color-blind, there will also be a heat-mapping feature with green, red, and gray indicators to let fans know how hard each part of the course is plahing, with colors differing based on turned in score averages per hole.

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The U.S.G.A. U.S. Open Interactive Play Tracker gives avid golf fans a nice bird’s-eye overview of who’s hot and who’s not at this year’s U.S. Open.

The Website will also feature some HD Live Streaming (including to the iPhone and other mobile browsers), and a U.S. Open Facebook fan page will also share the news.

To all mi amigos from the IBM team onsite at Pebble Beach, be sure to give me a shout out if you all need any help out there!

Fore!

Written by turbotodd

June 17, 2010 at 4:20 pm

Posted in sports

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