Turbotodd

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Information On Demand 2011: Steve Mills On Big Data

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Greetings from the Mandalay Bay Hotel and Convention Center in Viva Las Vegas, Nevada.

Steve Mills explains to the Information On Demand 2011 audience why "Big Data" will require new ways of working but also bring organizations new and valuable insights.

I’m pretty sure I saw Elvis in the hallway yesterday, joined by Marilyn Monroe, and they were taking pictures with IODers.

My mom would have been proud (Elvis used to write on her arm after shows at the Louisiana Hayride), but I was too busy getting my fill of big data.

Speaking of which, BBC presenter Katty Cay returned in this morning’s general session to remind us of some big data statistics, including this one: There are now over 34K Google searches per second!

And in our Information On Demand polling overnight, the most popular name at IOD 2011 was tomorrow’s keynote speaker and Moneyball author, Michael Lewis.  We’re all looking forward to his discussion with Oakland A’s manager Billy Beane.

And I, of course, will continue to root on my Texas Rangers as they go 3-2 in the World Series against the St. Louis Cardinals.

Now, enter Steve Mills on the big stage at IOD to tell us more about Big Data.

In his keynote session, Mills explained that we’re all living in a world where the reality is that the art of the possible has only been improving with the advent of new technologies.

Scott Laningham and I interviewed IBM senior vice president and group executive, Steve Mills, on a range of info management related topics, including Watson and "Moneyball." You can view this and other interviews from IOD 2011 at http://www.livestream.com/ibmsoftware

Mills recalled the days when he had to pick up extra RAM — all 128KB of it — to pick up from Endicott, NY, to deliver to IBM customers in Albany.

Nobody talks about data or RAM in terms of “Ks” anymore — these days, we’re talking petabytes.

The challenge, Mills suggested, is that we can now turn all that additional data into useful information, to hone in to identify patterns and relationships and what the data could be telling us.

It’s like mining for gold, Mills went on, but there’s a lot of dirt and rock you have to remove to get to get to the “vein.”

Mills explained that though data is increasing in volume, it’s also metamorphosing in a way: Data is no longer a static thing, but that increasingly we’re dealing with “data in motion.”  Think about traffic data, or sensor outputs from pipelines — the stream is never-ending, so the data is always moving.

There’s also the issue of variety we have to contend with, Mills explained: We’re dealing in all kinds of data types, from audio to video, and certainly no longer just numbers and text.

The big data challenge, then, is how to take advantage of all the possibilities, including high performance hardware and rich bandwidth, and pull together comprehensive solutions to enable governments and businesses to deal effectively with this new volume.

Watson, the IBM computing system that won the “Jeopardy!” match earlier in the year, is a good example of how all these different capabilities can come together. It included big data technologies like Hadoop, as well as DB2, language understanding, and an alert system that allowed Watson to iterate and improve. It was a system of elements brought together to target a specific problem.

Which is exactly what we’re doing with our customers, Mills explained.

Take Catalina Marketing, a supermarket chain that deployed real-time analysis of current transactions and past purchasing history to trigger printouts of customer specific offers — that’s some 300 million retail transactions per week, and some 195 million shipper households and 400+ billion market-based records!

The solution: IBM Netezza, which allows them to do real-time database analytics.

Or Banco Bilvao Vizcaya Argentaria (BBVA), which deployed IBM Cognos Consumer Insight based on IBM InfoSphere BigInsights and Apache Hadoop to analyze internet and social media sentiment (5.8 terabytes of data) about the bank.

Mills went through several more examples, and his message was this: No problem is the same.

There is a constant need for customization, which IBM solutions can provide.

But, patterns do emerge and you can deal with them creatively, and it does require a very broad range of technical capability up and down the line.

“Let’s have a great big data day,” Mills concluded.

Blogger’s Note: Read this blog post by Steve Mills to learn more about the opportunities and challenges presented by Big Data.

SXSW Day 1: Setting the Scene

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I knew I was in trouble at SXSW this year when I showed up this morning, earlier than I’ve ever shown up on the first Friday, and I couldn’t find a parking spot ANYWHERE near the Austin Convention Center.

Then I knew I was in more trouble when entire parking areas, which used to house the parking that I had available to me for SXSW, were being taken over by the likes of X-Box 360, PepsiCo, and CNN.

So, I put on my backpack and made my way over to the convention center on foot. I saw a lot of people doing the same thing.

I think SXSW Interactive has officially jumped the shark. But as my amigo Spinuzzi said, it still affords great networking opportunities.

Sure, if you can FIND anyone. Being that I’m one of the “old” people and don’t much use geo-location services (if I want someone to know where I’m at, I’ll send them a Tweet or post it here on the Turbo blog), I guess I’m at even more of a disadvantage.

Yesterday, I got the lowdown on Blippy, a site on which individuals post all their credit card transactions. Now THAT’s transparency.

That’s one of the key themes I’m going to be most interested in at this year’s event. Transparency, privacy, security, particularly as they relate to increased use of mobile devices and social capabilities and the nexus between the two.

I’m also going to be interested in data, aggregation, and who gets to use what information. I think we’re into some seriously uncharted waters on that front.

It remains to be seen how much mobile access we’ll have on site. I’m typing this post on an Apple wireless keyboard using my iPad (the original). But, I’m in a bar (yes, at 12:15 in the afternoon…but I’m drinking a Diet Coke…I SWEAR), and they have good wi-fi access. We’ll see how AT&T fares with their 3G and how SXSW fares with the ACC wifi. Heaven help them if they don’t fare well.

In the meantime, I’m having lunch. I’m sitting at BD Riley’s on 6th Street (my local watering hole). It’s 12:15 PM. I don’t know the lat/long, but I’m sure you can look it up on Google maps.

But if you want to see me, you’d better hurry. This is SXSW — it’s dangerous to stay in one place for too long.

Written by turbotodd

March 11, 2011 at 12:00 pm

Posted in conference, sxsw

Tagged with , , ,

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