Impressions From SXSW Interactive 2012: Q&A With Converseon CEO Rob Key On The Art Of Social Listening

Rob Key, the CEO of social media consultancy Converseon, was social media longgg before social media was cool. Rob’s company has been a leader in the art of social intelligence — putting one’s organizational ear to the cyberground and listening for actional signs and signals about one’s brand — well before most of us knew there was an opportunity to be had.

Rob sat down with me at the IBM Future of Social Business lounge to discuss the art and science of social intelligence, explaining both the challenges and opportunities in this burgeoning and, for marketers, critically important space.