Posts Tagged ‘sentiment analysis’
Impressions From SXSW Interactive 2012: Q&A With Converseon CEO Rob Key On The Art Of Social Listening
Rob Key, the CEO of social media consultancy Converseon, was social media longgg before social media was cool. Rob’s company has been a leader in the art of social intelligence — putting one’s organizational ear to the cyberground and listening for actional signs and signals about one’s brand — well before most of us knew there was an opportunity to be had.
Rob sat down with me at the IBM Future of Social Business lounge to discuss the art and science of social intelligence, explaining both the challenges and opportunities in this burgeoning and, for marketers, critically important space.
Written by turbotodd
March 13, 2012 at 8:33 pm
Posted in 2012, digital marketing, digital media, social media, social networking, sxsw
Tagged with converseon, rob key, sentiment analysis, social intelligence, social listening, turbotodd