Turbotodd

Ruminations on tech, the digital media, and some golf thrown in for good measure.

Posts Tagged ‘search

Sound the Same Droids

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Google is now making its lightweight version of the Google search app to all Android users globally.

TechCrunch reports that “Google Go” takes up a lot less space on phones — just over 7MB — and includes offline features for those with slow/intermitten Internet connections. Google claims SERPs are optimized to save up to 40% data.

New version also includes trending topics, voice search, image and GIF search, easy language switching, and AI-powered text-to-speech for reading pages aloud. Google Lens is also included, which lets users point their camera at objects and bring up relevant info.

I used a similar feature, Google Translate, on my recent trip to Mexico City. Many of the museum items only had Spanish placards, so when the lighting was right I could hold up Google Translate and get real-time Spanish to English translations. It was like magic.

Also on the Goog front…if you weren’t really all that into diagramming sentences when you were in grade school, VentureBeat reports that G Suite users are about to get spelling and grammar correction tools in Gmail that will offer corrections as you type.

So now we can all spell and write and grammatify exactly the same so we all sound like exactly the same Droids!

Written by turbotodd

August 21, 2019 at 10:01 am

Posted in Uncategorized

Tagged with , , ,

Turbo Imagines Searching Through His Facebook Graph

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Facebook had the world waiting for its news yesterday.

There was interminable hyperbole about what the announcement would bring.

Facebook was preparing to conquer the world of mobile.

Facebook would FINALLY be introducing a mobile phone.

Facebook was going to send a coding team to Mars to write a search engine for Martians.

That last part I made up.

But hey, why not, everyone else in the world was conjecturing what was the primary topic of the looming announcement?

Being a marketer, I was caught up in it like everybody else, and also just as much in the dark.

Which was kind of the point.

There’s no question Facebook CEO Mark Zuckerberg has taken a few pages from the Steve Jobs “secrecy in marketing” playbook.

Announce you’re going to have an announce, be as positively vague as possible, and then wait for the speculation onslaught to begin.

In the end, it was all about search, which has for Facebook’s short life been one of its more miserable capabilities, so in that respect, the news was welcomed.

Facebook was going to fix its search capability, allowing its users (albeit initially in a limited beta) the opportunity to search their Facebook social “graph” across a range of functions: People, pictures, interests.

The fact that it took two displaced Google engineers to come into Facebook to build this function adds only a wee bit of irony to the equation.

I, for one, immediately went and asked to participate in the beta, though my invitation will likely loom ignored in Zuck’s inbox for some time.

In the meantime, I will wait impatiently for the opportunity to go out and search my high school Facebook sub-graph to discern, once and for all, the most popular band during our golden years (My money’s on AC/DC, but Pink Floyd might give them a run for their “Money”).

Or, to discover via the serendipity that is inevitably going to characterize Facebook’s search graph, that Austin still largely prefers Uchi (in South Austin) to Mushashino (off Mopac) for its finer sushi, although the latter is always a good escape valve for the Uchi unagi lines snaking along South Lamar.

Or to find out that Facebookers around the world who root for the Chelsea Blues pretty much detest anything to do with Manchester United, with the exception of one person on the planet (me).  I like ’em both, but perhaps that’s just my attempt to pick TWO winners to try and make up for the recent massive deficit left by the wandering Dallas Cowboys.

No, much of this I already know, and Facebook search will simply be my new vindication engine, confirming the best and worst I thought of humanity in one fell graph searching sweep.

I just wonder if the new search graph is going to tell me something I don’t know.

Excuse me while I run over to Google to see if I can find out.

Written by turbotodd

January 16, 2013 at 4:01 pm

Instant Google

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There’s no flies on the Goog.

They introduced a new feature this week, Google Instant.

Unlike most instant coffees, Google’s already been there and done that when it comes to caffeination (hearkening back to the Google Caffeine update from a couple years back).

This go round, Google’s moving into the world of instant search relief.

It’s also setting off a firestorm of commentary about branding online.

Let me explain: Assuming your connection has gotten the update, go to http://www.google.com and just type in the letter “A.”

What comes up first in the listing? “Amazon.” Followed by “AOL.” Followed by “ATT.”

Then, type the letter “B.”  “Best Buy” is at the top of the list. Followed by “Bank of America.”

I skipped on over to “I,” thinking that IBM might come up first.  But no, it was “IKEA.”

IKEA???  Other than being a Swedish furniture company, what in the world is IKEA doing coming up when I search for the letter “I”??

Fortunately, when I typed a “B” after the “I,” IBM finally appeared at the top of the short list.  Whew!

I can already envision the crazy games people are going to try and play to game their way to the top letter of the new Google search alphabet.

The new Instant, non-caffeinated search coffee Google’s brewing is also likely to turn some heads at the online advertising marketplace.

Impressions are going to likely go up with this new feature.  Possibly way up.

For those of you not in the online advertising know, online impressions are typically the ways by which advertisers measure the number of times their message or ad was presented to an individual consumer via a search or online display ad.

But by saying they expect this number to go up, does that mean there really were more search queries Did the Google search sea, in fact, rise?

Google seems to be saying, well, possibly.

On the GoogleWebmasterCentral blog, Doantam Phan from the Instant Search team at Google explains that impressions will be measured three ways with Google Instant:

  1. Your site is displayed in search results as a response to a user’s completed query (e.g., by pressing “enter” or selecting a term from autocomplete). This is the traditional model.
  2. The user begins to type a term on Google and clicks on a link on the page, such as a search result, ad, or a related search.
  3. The user stops typing, and the results are displayed for a minimum of 3 seconds.

So, marketers everywhere, let me be clear: If I’ve been up half the night writing this blog post, and I suddenly go to Google long enough to search on “sleep remedies,” and I fall asleep on my keyboard during that three second interval…well, you’ve just bought yourself a valuable search impression.

I fear this new (and seemingly arbitrary…but hey, you gotta draw a line somewhere) three second rule is going to be talked about ad nauseum.

Hey, could somebody call Miss Blankenship and get Don Draper on the line?!

While we wait for Don to finish his three martini lunch, let’s not forget the great productivity enhancement this new change provides.

Google user experience queen Marissa Mayer wrote in a blog post introducing this new feature that Google Instant saves the average searcher two to five seconds per search, or 11 hours with each passing second.

Awesome.

Google’s just saved nearly 350 million man hours (Note: The latest top-trending search on Google was “tom brady car accident,” just in case you were wondering what folks were doing with that productivity boost).

My only question is, can Google Instant do my laundry instantly as well?  That could save me tens of hours a day per year, hours I could have better spent online searching via Google and contributing to the “Google Bottom Line Benjamin Franklin printing press” (Try finding that query on Google Instant!).

Well, who am I to complain about progress?

I lead SEO in IBM’s Software business, and I think I’m going to go ahead and chalk up the increased impressions from Google Instant as part of my year-end bonus package.

Just don’t look for my name under the letter “T.”

That’s been reserved for “Target.”

Written by turbotodd

September 9, 2010 at 3:41 pm

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