Turbotodd

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Live @ IBM InterConnect 2012: A Q&A With Sandy Carter About Social Business

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Sandy Carter is Vice President, Social Business and Collaboration Solutions Sales and Evangelism at IBM, where she is responsible for setting the direction for IBM’s Social Business initiative, working with companies who are becoming Social Businesses, and being the evangelist for the concept and best practices around Social Business.

Yesterday afternoon here in Singapore, we started our Livestreaming endeavours at IBM InterConnect and one of the first folks I interviewed has been a beacon of leadership when it comes to social business, inside and outside IBM, and that is Sandy Carter.

Sandy currently serves as vice president for IBM’s Social Business and Collaboration Solutions Sales and Evangelism, where she is responsible for setting the direction for IBM’s Social Business initiatives, working with companies who are becoming social businesses, and being the evangelist for the concept and best practices around social business.

Prior to her current position, Sandy was VP, Software Business Partners and Midmarket where she was responsible for IBM’s worldwide software ecosystem initiatives, and prior to that also VP, SOA, BPM and WebSphere Strategy, Channels and Marketing where she drove IBM’s Service Oriented Architecture (SOA) marketing efforts to achieve 70% market share for SOA, and where IBM WebSphere became a market leader, receiving more than 34 industry awards.

Fast Company named Sandy one of the most influential women in technology, and Everything Channels CRN magazine named her one of the most powerful 100 women in channels in 2010 and 2009.

Sandy is the best selling author of two books: “The New Language of Business: SOA & Web 2.0”, which won the Platinum MarCom Award in 2008, and “The New Language of Marketing 2.0: Social Media”, which won the Silver MarketingSherpa award in 2009.

Sandy and I chatted about a variety of social business relevant topics, in which she also offered some advice to both companies and individuals looking to better establish their brands in an increasingly crowded social marketplace.

I hope you enjoy our chat as much as I did!

Impressions From SXSW Interactive 2012: Q&A With IBM Social VP Sandy Carter: 5 Social Media Surprises

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Nobody at IBM has been a bigger champion of social media and social business than Sandy Carter, our VP of Social Business Enablement.  Sandy has had a long and storied career at Big Blue, including helping run and transform our Tivoli line of business as its vice president of marketing (where, in the spirit of full disclosure, I once upon a time helped run that line of business’ Web site).

Sandy’s been spending a lot of time on planes lately meeting with customers from around the world and hearing their needs, challenges, and opportunities with respect to social business.  If you’d like to discover what she’s been hearing, check out her informative interview below.

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