Turbotodd

Ruminations on tech, the digital media, and some golf thrown in for good measure.

Posts Tagged ‘ronald mcdonald

McAutomation

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Ronald McDonald retired around the time of the creepy clown sightings began popping up several years ago. But McDonald’s isn’t resting on its fast food franchise laurels.

Yesterday the company announced it had agreed to acquire voice AI firm Apprente to help the company automate drive-thru orders (which could also cut down on service times).

According to a report from CNBC, Apprente’s employees will be founding members of “McD Tech Labs,” a tech shop embedded in Mickey D’s global tech team.

This move builds on the company’s investment in March of Dynamic Yield, whose ML technology was deployed in more than 8,000 U.S. drive-thrus, and whose tech changes menus based on time of day, weather, traffic, and the customer’s order, with the end goal of upselling.

Today’s Morning Brew suggested this was a “defensive” move by McDonald’s, “ensuring it gets access to key AI tech before Wendy’s and Burger King can get their hands on it.”

There’s a lot at stake in the coming AI burger wars…turnover is inordinately high at fast food chains, and McD’s alone employs over 1.8M workers in 34,000 restaurants worldwide. Those algos don’t complain about low wages, few benefits, and long hours.

So in my best speech-to-text voice, here goes: Would you like fries with that?

Written by turbotodd

September 11, 2019 at 2:11 pm

i’m lovin’ it!

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IBM announced earlier today it signed a three year agreement with McDonald’s to provide a new cashless payment solution for 1,300 McDonald’s owned and franchised restaurants across the UK and Ireland.

IBM will help McDonald’s cater to the growing number of customers using credit and debit card payments by introducing an improved system that will be operational by the end of 2010.

With McDonald’s restaurants serving millions of customers every day, the IBM solution is expected to allow McDonald’s to continue improving customer experience at the counter by increasing the speed, flexibility and security of service.

Hearkening back to our security discussion in the previous post (which was, and I can’t make this stuff, titled “My Big Hack Attack.”  And I swear I had no advanced notice of this cool Mickey D’s announcement. Seriously!), McDonald’s existing strong levels of security will be enhanced even further with anti-tamper and fraud detection software installed on hand held chip and pin devices to help protect customer card payments.

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The solution is going to also help McDonald’s find smarter ways to run its day-to-day operations more efficiently by centralizing business processes onto one database enabling automated settlement and reporting.

By installing these new processes, McDonald’s is also empowering its franchisees, the independent businessmen and women who own and operate the majority of McDonald’s restaurants, to view and query their own customer card data so any issues can be quickly resolved.

IBM will provide business and technology consulting services to integrate and maintain the payment solution which is being designed and built around the McDonald’s point of sale terminal. Following the launch of the new solution, IBM will host and support McDonald’s entire payment system in a secure UK data center.

The solution will be based around IBM’s StorePay and Sureswitch products to provide a complete payment service that extends from the hand held chip and pin device in the restaurant through to the back end processing on a pair of highly available IBM System p servers, which are monitored and managed by IBM’s UK Infrastructure Management Center.

The deal was signed in June 2010 and is part of a multi-phase project spread over three years to continue transforming McDonald’s payment systems.

No word yet on whether or not Ronald McDonald will get his own hand held device, but I figure the chances are good.

Written by turbotodd

August 5, 2010 at 12:30 am

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