Turbotodd

Ruminations on tech, the digital media, and some golf thrown in for good measure.

Posts Tagged ‘payment systems

Impressions From SXSW Interactive 2012: Q&A With Clover VP Mark Schulze On The Mobile Boom

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Sometimes, you just have to look to the person standing in line next to you to spark up a vibrant conversation about one of the industry’s most vibrant topics, in this case what I’ll call the “mobile boom.”

There’s no question, mobile marketing was a topic on the minds of SXSW Interactive 2012 attendees, and the person standing in line with me to get our badges for SXSW Interactive 2012 was a perfect candidate to talk to us about it, Clover Network Inc. vice president of business development, Mark Schulze.

Mark is an interactive industry veteran, having held senior positions at IAC/Match.com, AOL, AltaVista. His company, Clover Network Inc., is working to bring smarter payments to the mobile commerce realm, a still hugely-undertapped market opportunity where the industry is witnessing increasing demand for easy-to-pay mobile payment schemes.

Mark talked about this, and the broad sweep of the mobile boom, in this discussion at the IBM Future of Social lounge at SXSW Interactive 2012.

i’m lovin’ it!

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IBM announced earlier today it signed a three year agreement with McDonald’s to provide a new cashless payment solution for 1,300 McDonald’s owned and franchised restaurants across the UK and Ireland.

IBM will help McDonald’s cater to the growing number of customers using credit and debit card payments by introducing an improved system that will be operational by the end of 2010.

With McDonald’s restaurants serving millions of customers every day, the IBM solution is expected to allow McDonald’s to continue improving customer experience at the counter by increasing the speed, flexibility and security of service.

Hearkening back to our security discussion in the previous post (which was, and I can’t make this stuff, titled “My Big Hack Attack.”  And I swear I had no advanced notice of this cool Mickey D’s announcement. Seriously!), McDonald’s existing strong levels of security will be enhanced even further with anti-tamper and fraud detection software installed on hand held chip and pin devices to help protect customer card payments.

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The solution is going to also help McDonald’s find smarter ways to run its day-to-day operations more efficiently by centralizing business processes onto one database enabling automated settlement and reporting.

By installing these new processes, McDonald’s is also empowering its franchisees, the independent businessmen and women who own and operate the majority of McDonald’s restaurants, to view and query their own customer card data so any issues can be quickly resolved.

IBM will provide business and technology consulting services to integrate and maintain the payment solution which is being designed and built around the McDonald’s point of sale terminal. Following the launch of the new solution, IBM will host and support McDonald’s entire payment system in a secure UK data center.

The solution will be based around IBM’s StorePay and Sureswitch products to provide a complete payment service that extends from the hand held chip and pin device in the restaurant through to the back end processing on a pair of highly available IBM System p servers, which are monitored and managed by IBM’s UK Infrastructure Management Center.

The deal was signed in June 2010 and is part of a multi-phase project spread over three years to continue transforming McDonald’s payment systems.

No word yet on whether or not Ronald McDonald will get his own hand held device, but I figure the chances are good.

Written by turbotodd

August 5, 2010 at 12:30 am

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