Turbotodd

Ruminations on tech, the digital media, and some golf thrown in for good measure.

Posts Tagged ‘mobile marketplace

In Search Of The Mobile Enterprise

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The new mobile business model — with anytime, anywhere transactions and a blurring of lines between corporate and individual — can make your IT organization feel like it has lost control. For all the good that comes with mobilizing your workforce, there are challenges: maintaining security and compliance, managing multiple device platforms and addressing complex mobile requirements.

You can’t throw a rock these days without hitting a new smartphone or tablet device.

Last week, it was the iPhone 5 and the new Kindle Fire HD. Tomorrow, HTC’s expected to introduce some new mobile products.

And Apple still has yet to introduce the Apple “mini” iPad, currently expected in October.

The move to mobile computing raises some intriguing questions about the nature of work. What is it? Where does it take place?

As someone who’s worked their entire career at IBM, I can certainly attest to the idea that here, increasingly, work is not a place you go but what you do.

I’ve spent nearly nine full years working from my home, and several of those years, spent at least a week a month living (and working) in airplanes.

As the IBM “Services for the Mobile Enterprise” team recently observed, the new workplace is now undeniably a mobile enterprise.

CIOs On Mobile: 66% Plan To Increase Mobile Investments in 2012

Which makes it no big surprise that 66 percent of CIOs plan to increase investments in mobile services in the next year.

And of course, there’s the “BYOD” movement to contend with (“Bring Your Own Device”), with employees expecting whatever device they have to fit into their corporate environment.

This new mobile business model, with anytime, anywhere transactions and a blurring of lines between corporations and individuals, can send IT folks into a conniption fit.

Despite all the goodness — for employees, management, and most importantly, the bottom line — there are challenges that accompany this mobilization of the workforce.

Issues such as maintaining security and compliance.  Managing multiple device platforms.  Addressing complex mobile requirements.

IBM recently released this interactive infographic that has some interesting statistics I thought worthwhile sharing here.

To start, 35 percent of the world’s total workforce is expected to be mobile by 2013.

Here in the U.S., up to 72.2 percent of workers are already plugged in remotely.

This year, some 43 billion mobile applications are expected to be downloaded.

And yet on average, mobile workers spend only a total of 28 minutes a day on technology distractions…there’s too much work to do, otherwise!

The Mobile Upside: 240 Extra Hours Worked Per Worker Per Year

And here’s the upside bonus for you managers: Such mobile workers work an average of 240 extra hours per year.

But as the infographic observes, with those benefits come expectations.

This new mobile generation of workers demands flexibility. Today’s employees expect to use their own devices and applications at work to access information and social networks at will. They even value this flexibility more than a higher-paying salary (Can you say “Mobile enables work/life balance?”).

Cisco’s Connected World Technology Report in 2011 found that 66 percent of workers said they would take a job with less pay and more flexibility in device usage, access to social media, and mobility than a higher-paying job without such flexibility.

Mobile Presents New Challenges

So, as businesses work to embrace these new productive mobile work habits, they must also face the requisite challenges asscoated with the growing number of devices, networks, and applications. Enterprises need a solution that intertwines cross-platform compatibility, security, cost management, compliance, and the inevitable complexity.

By way of example, 21 percent of mobile workers say they have experienced a security issue related to their smartphone (lost, stolen, hacked, virus) in the last year alone.

Fifty-four percent of enterprises rate security and authentication as one of the two top concerns for their mobile environments.

Seventeen percent say they need to meet compliance/regulatory requirements in mobile environments.

And yet 45 percent of IT departments say they aren’t prepared policy- and technology-wise to handle this more borderless, mobile workforce.

Bridging Your Mobile Gap

To overcome those challenges, enterprises need an experienced partner with a strategy capable of spanning the distance between mobile advances and existing infrastructures.

Those early adopters are leaping ahead: They’re already experiencing 20 percent cost savings and productivity improvements.

And 75 percent of CIOs say mobility solutions are a top priority of theirs for 2012.

On the mobile front, IBM workers are walking their own mobile talk, connecting to 10 different networks located around the world, and with 100K+ of them connecting using their own handheld devices (using at least five supported device platforms).

IBM’s own app store, Whirlwind, offers over 500 applications and was recognized by CIO Magazine with the “CIO 100 Top Innovation Award.”

All of that experience IBM has had with its own mobile enablement has informed and shaped the company’s customer-facing mobile initiatives, both through product development and through the introduction of its mobile services offerings.

IBM can help your staff develop the right strategy and governance and deliver a wide range of mobile enterprise services to create a more productive, connected workplace.

You can read about some of those offerings here.

IBM To Acquire Enterprise Mobile Software Provider Worklight

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Today IBM announced a definitive agreement to acquire Worklight, a privately held Israeli-based provider of mobile software for smartphones and tablets, in a move that will help expand the enterprise mobile capabilities it offers to clients.

Financial terms of the deal were not disclosed.

With this acquisition, IBM’s mobile offerings will span mobile application development, integration, security and management.

Worklight will become an important piece of IBM’s mobility strategy, offering clients an open platform that helps speed the delivery of existing and new mobile applications to multiple devices. It also helps enable secure connections between smartphone and tablet applications with enterprise IT systems.

In a recent study conducted by IBM of more than 3,000 global CIOs, 75 percent of respondents identified mobility solutions as one of their top spending priorities.

In fact, for the first time ever, shipments of smartphones exceeded total PC shipments in 2011.

“Our clients are under increased pressure to meet the growing demands of a workforce and customer base that now treat mobility as mission critical to their business,” said Marie Wieck, general manager, IBM application and infrastructure middleware. “With the acquisition of Worklight, IBM is well-positioned to help clients become smarter mobile enterprises reaching new markets.”

Worklight accelerates IBM’s comprehensive mobile portfolio, which is designed to help global corporations leverage the proliferation of all mobile devices — from laptops and smartphones to tablets. IBM has been steadily investing in this space for more than a decade, both organically and through acquisitions.

As a result, IBM can offer a complete portfolio of software and services that delivers enterprise-ready mobility for clients — from IT systems all the way through to mobile devices.

This builds on IBM’s deep understanding of its clients and their evolving IT needs over the last several decades. Today, the world’s top 20 communications service providers use IBM technology to run their applications, while every day more than one billion mobile phone subscribers are touched by IBM software.

Worklight supports consumer and employee-facing applications in a broad range of industries, including financial services, retail and healthcare. For example, a bank can create a single application that offers features to enable its customers to securely connect to their account, pay bills and manage their investments, regardless of the device they are using.

Similarly, a hospital could use Worklight technology to extend its existing IT system to allow direct input of health history, allergies, and prescriptions by a patient using a tablet. 

Worklight Builds on IBM’s Comprehensive Mobile Software and Services Offerings 

Ubiquitous connectivity provides businesses with unique opportunities to better connect with their customer base, interact with external users and employees in more efficient ways, drive productivity and reach new audiences.

IBM’s strategy is to offer its customers a complete set of the software and services they need to effectively bring mobile devices into their business infrastructure. These capabilities include:

  • Build and Connect Mobile Applications: The explosive growth of mobile has created a fragmented landscape for enterprises to support, often with limited budgets and skills. IBM’s development and integration tools, complemented by Worklight, help clients to develop mobile applications and their supporting infrastructures for a variety of platforms just once – including Apple iOS and Google Android – while offering capabilities to securely connect to corporate IT systems.
  • Manage and Secure Mobile Devices: As Bring Your Own Device or “BYOD” gains popularity, IT departments are looking to find an efficient and secure way to enable employees’ use of mobile devices in the work place. Rather than implement a separate infrastructure solely for mobile devices, IBM’s offerings are helping customers deliver a single solution that effectively manages and secures all endpoints. These unified capabilities can now extend from servers and laptops, to smartphones and tablets.
  • Extend Existing Capabilities and Capitalize on New Business Opportunities: The rapid adoption of mobile computing is also creating demand for organizations to extend their current business capabilities to mobile devices, while capitalizing on the new opportunities that mobile devices uniquely provide. For instance, IBM’s software, services and industry frameworks offer clients the ability to use mobile to engage with their customers around growing business opportunities such as analytics, commerce and social business applications.

In addition to Worklight, IBM today is also unveiling IBM Endpoint Manager for Mobile Devices, a new software system that will enable corporate users to manage and secure their mobile devices these applications are running on.

The acquisition of Worklight is expected to close in 1Q12. Worklight will sit within IBM’s Software Group.

Written by turbotodd

January 31, 2012 at 8:34 pm

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