Impressions From SXSW Interactive 2012: Gartner Fellow Mark McDonald On The Social Organization

Mark McDonald is a group vice president and head of research in Gartner Executive Programs, and also a Gartner Fellow, and recently co-authored the book The Social Organization, along with his fellow author Anthony Bradley.

During our time together at SXSW Interactive, Mark explained to Scott and I how enterprises are successfully using social media and mass collaboration to achieve new business value, and how many of them are addressing what he called “boundary spanning” issues in order to achieve the greatest success in social business.

Mark is also the co-author with Peter Keen of The eProcess Edge and the author of Architecting Enterprises — Achieving Performance and Flexibility. He has also been interviewed or published in the Wall Street Journal, Computerworld, CIO Magazine, the Financial Times and other publications. He routinely works with senior business and technology executives and is currently working on the issue of innovation in management.