Turbotodd

Ruminations on tech, the digital media, and some golf thrown in for good measure.

Posts Tagged ‘madrid

Live @ IBM Smarter Commerce Global Summit Madrid: Jose Luis-Iribarren On Social Network Diffusion

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Jose Luis-Iribarren is a 25-year veteran of IBM who led the Olympics Web projects for the Atlanta Summer games in 1996, Nagano in 1998 and the Sydney games in 2000, where he received the IBM Chairman Award for his work. At the Institute of Knowledge Engineering, Jose Luis has most recently been applying Social Network Analysis techniques to e-marketing. His goal with that effort is to develop a quantitative model of information diffusion through online social networks.

The strangest things happen when you find yourself walking out of an elevator (or, as they call it here in Europe, a “lift”) in hotels halfway around the world.

In my case, I stumbled upon an old friend this morning, Jose Luis-Iribarren, a former IBMer and now social networks innovation manager with the Institute of Knowledge Engineering here in Madrid.

Jose Luis spent 25 years at IBM, where he led the creation of the first official Web Site for an Olympic Games for Atlanta in 1996.

I also had the opportunity to hear firsthand some of his experiences in “pathfinding” the early digital marketing milieu, as well as some fascinating stories about his experiences helping manage the Web (including learning about the “Bento Box” effect in the 1998 Nagano Olympic Winter Games).

It was a far-ranging discussion about the cutting edge of digital marketing, and a great opportunity to renew the acquaintance of old friend.

And all because of the serendipity of an elevator, and the real-world network effect!

Into The Amazon Digital Jungle

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Whoa, what ants got into Amazon.com’s pants this quarter??

Amazon announced earnings earlier today, and though profits for the first quarter dropped 35 percent to $130 million from last year’s same quarter, revenue jumped 34 percent to $13.2 billion, beating the Street’s expectations.

Is this a bellwether indicator for e-commerce en generale, or is it isolated to the ‘Zon?

Hard to say, but The Wall Street Journal is reporting that part of Amazon’s spending has gone towards making itself operate more efficiently.  If you remember, Amazon spent a cool $775 million to buy Kiva Systems last month, which is intended to help them automate and lower their warehouse operations costs.

The Journal story’s also highlighting the fact that the e-commerce market in general “has been strong,” with Amazon reporting particularly good sales for digital goods, including e-books and online video (which, read, means little to no distribution costs other than bandwidth!)

In Amazon’s earnings press release, Amazon pointed out that “9 out of 10 top sellers on Amazon.com were digital products — Kindle, Kindle books, movies, music and apps.”

In the quarter, Amazon also introduced a new version of its Kindle for iPad app, which is the #5 free iPad app of all time and the #1 free books app on iPad.

The Amazon left jab strikes Apple on the chin! Pow!

The Kindle, retailing for $199 through Amazon, continues to be the company’s best-selling product, and the most “gifted.”

I may have even contributed to the strong quarter with a few Amazon purchases meself, come to think of it!

For my money (what little I have left of it after shopping with Amazon), this digital trend is a larger barometric indicator — folks are finally getting more comfortable with consuming books and other media in digital formats, and though it certainly has a negative impact on the “traditional” media industries on one side of the balance sheet, that starts to get offset as the digital column increases.

Of course, I haven’t even gotten to some of the social commerce trends which Amazon is also likely benefiting from (mentions via Facebook, Twitter, etc.) and their own leading adoption of customer ratings and reviews.

Click, mortar, AND pixels is the name of the game for smarter commerce, something IBM thought leaders will be discussing at the upcoming IBM Global Smarter Commerce Summit in Madrid May 22-24th.

More on that in a prior post here.

The Right And Left Hand

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I’m back in the great state of Texas…at least for a few days…and the weather in Austin is simply spectacular.  In fact, I’m writing this blog post from the golf course it’s so nice out….

Not really, but the idea IS compelling.

Another idea that’s very compelling is something that’s been bugging me and making me bat—— crazy!

While I was traveling last week, I got a call DAILY on my voicemail from my air conditioning service vendor, reminding me to schedule my annual maintenance appointment.

Then, when I got home over the weekend and, earlier today, made the requested appointment via their Web site, guess what happens?

You got it.  Not an hour later, I get another unsolicited call from Service Experts (the vendor) asking me to schedule the appointment.

My blood started to boil.  THE LEFT HAND DOESN’T KNOW WHAT THE RIGHT HAND IS DOING, MUCH LESS KNOW THERE EVEN IS A RIGHT HAND!

After politely, but impatiently, explaining to the nice lady that I had already scheduled the appointment via the Web, she explained in return that she hadn’t “checked the Web site.”

Well, you might just want to change those two points of intersection, mightn’t you?

My point being, the customer should have to care less which method of communication they choose to interact with — it’s the organization’s responsibility to bring those points of intersection together, not the customers’!  I’m just supposed to buy your stuff, remember???

Okay.  Now, I’m going to jump off my soapbox and pull out the bullhorn instead: This is precisely the kind of case study scenario you’re going to be hearing about from IBM customers should you decide to attend the IBM Smarter Commerce Global Summit coming up in Madrid.

In fact, I was just given a sneak peak at some of the customers planning on sharing their experiences in sessions at the event, and they’re a virtual who’s who of pan-European business: ING, Telstra, wehkamp.nl, Danone, Barclay’s Bank…and a host of others.

As part of the summit, we’ll also see the advent of the Marketing Innovation Summit, the most significant European gathering of marketing professionals in one place for four days of learning, networking, and exploring these types of best practices.

Check out the full agenda in this PDF to see a detailed session breakdown, then visit here to learn more and register for the event.

May 22-24, 2012, the Hotel Auditorium Madrid, in Madrid, Spain.  Looking forward to seeing you there!

No Bull! IBM Marketing Innovation Summit 2012

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I’m heading back to one of my favorite cities in the world in May, to Madrid.

Turbo during his first visit to Madrid in June 2008, where he visited the world-famous Plaza de Toros de Las Ventas, the "home" of bullfighting in Spain.

I first visited Madrid traveling on business in June 2008, an auspicious time to be there, as the UEFA Euro 2008 tournament was quickly winding down to a conclusion.

One night, June 10th to be precise, my IBM cabal and I were looking for a small bar or restaurant to take in the Spain v. Russia match, when we heard a loud cheer go up in unison across the city.

“Spain one, Russia nil,” I announced.

That echo sent chills down my spine, as did the wild celebration later that evening after Spain trounced Russia 4-1.  Spain later went on to win the whole shebang in a 1-0 final over Germany.

Anyhoo, enough reminiscing.

If you’ve never visited Madrid, I’m going to provide you with an excellent raison: The IBM Smarter Commerce Global Summit 2012.

From May 22-24, the IBM Smarter Commerce will be the most significant European gathering of marketing professionals in a single place, one filled with four days of learning, networking, and exploring best practices in the commerce realm.

If you need some convincing with your boss, download the “Top 5 Reasons to Attend.” 

They go like this:

1. You get to network with Turbo.

2. You get to hang at the hotel bar with Turbo.

Oh, wait.  That was a different list.

Anyway, once you preview the sessions  with your boss you won’t have to do much convincing.

Here’s a couple of session titles that jumped right out at me: “Beyond Dashboards: Driving Marketing Returns With Digital Analytics.”

Or how about this one: “Tag Management Zen: Using Tags To Drive Innovation.”

Or even this: “Social Media & Mobile Marketing: Moving From Siloed to Intertwined.”

They’re going to have to drag me away kicking and screaming.

Here’s the bottom line page: Register here.

Before April 1, you only have to pay 895 Euros, at which point it goes up to 1195 Euros.

In the meantime, keep an eye out here on the Turbo blog, as I expect I’ll be passing along some travel tips (including restaurant and sightseeing recommendations) for Madrid.

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