Turbotodd

Ruminations on tech, the digital media, and some golf thrown in for good measure.

Posts Tagged ‘lotusphere

Live @ Lotusphere 2012: Lotus Market Researchers On The Social Business Market Opportunity

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Whew.  Well, I seem to have scooted out of Orlando JUST in time.  As my JetBlue flight was careening down the runway prepared to take off for Austin, I was able to see the massive Boeing 747 that is Air Force One parked just across the tarmac.  Apparently, President Obama was in town to talk tourism at the Magic Kingdom.

But I didn’t leave before I had the opportunity to interview key IBM Collaboration Solutions market researcher, Carol Galvin, and senior consulting strategist, Catherine Lord, on the business opportunity and market landscape around social business.

If you’re trying to get a better understanding of “where’s the beef” around the social business opportunity, this is a great place to start. Let me just share one whopper of a sound byte that should capture your attention: The social business market opportunity is expected to reach $99 billion by 2015!

A special thanks to Scott Laningham, my remote videocaster-in-chief, who stopped working on his skateboarding bulldog videos long enough to help produce this video via Skype from Dolphin Studio 8004 (better known as my hotel room).

Live @ Lotusphere 2012: Day 3 General Session: Sir Tim Berners-Lee, Father Of The Web

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This morning, Lotusphere 2012 had a very special guest, one whose vision and insight changed the world as we know it, but also my own world, helping create a career path that heretofore didn’t exist.

Sir Tim Berners-Lee graces the audience at Lotusphere 2012 with a brief history of the World Wide Web, and some suggestive comments about its imminent future.

I’m talking about none other than Sir Tim Berners-Lee, the founder of the World Wide Web.

And how ironic that Sir Berners-Lee was speaking to the Lotusphere faithful about the open, semantic Web on a day when so many are protesting the controversial Stop Online Piracy Act (SOPA, as it’s come to be known) as a means towards protecting intellectual property online.

(If you’re interested in learning more, Google has put up a landing page to explain their perspective on the legislation, but in the meantime, properties ranging from Wikipedia to BoingBoing have gone dark and silent in protest.)

As for Berners-Lee message, it was both history lesson and reminder from the past that’s what past is prologue. After Vinton Cerf invented TCP/IP to create the “internetwork” of all those computers, it was Berners-Lee who figured out a way to link all those computers in a more user-friendly (through the HTTP protocol via the WWW).

Now, we’re moving ever closer to the Semantic Web, where not only people, but machines, can understand instructions so we’re eliminating even more friction and sharing that much more information.  Berners-Lee seemed to throw a bit of a dart at the siloing of new unstructured data, like certain social networks who have walled off much of their data, but he seems bullish that the continued need to separate data from applications will differentiate the value of that data.

By way of example, Berners-Lee explained that people should be able to look at the same map, on Google Maps for instance, and the separation of the GPS data from the actual application has been what’s facilitated that.

So things that have previously been in those silos, Berners-Lee suggests, will not enable the same value creation should they stay in those silos, and the new value of social business is having people collaborate with all this information and with one another.

Watson, Come Here!

Next on the stage was Manoj Saxeona, general manager of IBM’s recently created Watson Solutions Software Group.

Hard to believe, it’s been a year since Watson beat the best “Jeopardy!” contestants in the world in a widely televised and celebrated match.  Now, Saxeona explained, it was time for Watson to stop playing and get down to work.

Manoj Saxena, the new general manager of Watson's Software Solutions unit at IBM, explains how Watson is quickly moving from play to work, and may even play a role in helping find a cure for cancer.

As Saxeona explained, currently, businesses are dying of thirst in an ocean of data.

Quick, somebody throw me a POWER7 lifeboat!

What most folks didn’t see behind the scenes during the Watson challenge was all the great technology that made Watson possible.

Watson brings together a set of transformational technologies that cultivate the following:

1. An understanding of natural language and human speech.

2) Generation and evaluation of hypothesis for better outcomes.

3. Adaptation and learning from user selections and responses.

The system is built atop a  massively parallel, probabilitistic evidence-based architecture optimized for IBM’s POWER7 processors, so it can process 200 million pieces of information in three seconds, which was the threshold it needed to perform and win at “Jeopardy!”

But what about in your doctor’s office.  Could Watson help your physician narrow a wide field of diagnoses into a very specific condition?

Absolutely.  In fact, medical information is doubling every 5 years, much of which is unstructured.

So for medical diagnostics, Watson can quickly sift through symptoms presented, along with background information like age and other relative demography, medications the patient is taking, and so forth, and then arrive at a narrower list of possible diagnosis.

It doesn’t replace the doctor.  It helps the doctor make a more informed decision.

We’ll just have to wait and see as to Watson’s bedside manners!

Live @ Lotusphere 2012: Day 2 Vodcast Summary — Getting Down To The Business Of Social Business

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Another day, another vodcast.  Scott Laningham and I teamed up again late yesterday afternoon to try and effectively summarize some of what was spoken about here at Day 2 of Lotusphere and IBM Connect 2012.

Chief among the topics was the business of getting down to the practicalities of social business — including a case study of IBM customer TD Bank, the 6th largest in the U.S. — as well as some insights on enterprise gamification and collective intelligence.  The later of which Scott and myself have certainly not cornered the market on.

I want to thank Scott in advance for including that particular frame of the video by which to start this vodcast (you know, the one where I’m squinting like Uncle Scrooge?) Nice editing, amigo.

That’s okay…I’ll get you back, just when you least expect it.

You’ve never had to contend with an exploding microphone on camera before, have you, Scott?  Kind of like those exploding golf balls my dad used to exchange on the tee?

Written by turbotodd

January 18, 2012 at 2:45 pm

Live @ Lotusphere 2012: Day 1 Vodcast Recap

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Scott Laningham is not here at Lotusphere 2012 this year…at least, not corporeally.  But he is here in spirit, and yesterday afternoon, I spoke with him live from Studio 8004 here at the Dolphin Hotel in Orlando and debriefed him on all things Lotusphere Day 1, the Turbo POV, for The developerWorks Podcast.

We discussed day 1 themes and talks, including that wonderful keynote from actor Michael J. Fox, as well as some of the key announcements and an overview of the IBM social business strategy.  Keep an eye out here on the Turbo blog and Twitter to be reminded of future Lotusphere podcasts…in the meantime, let Day 2 begin!

Live @ Lotusphere 2012: Day One Announcements – The Setup

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It’s become self-evident the profound effect social media and networking have had on society and culture: The Arab Spring, the Japanese earthquake, the World Cup, even the tragic sinking of Costa Concordia over the weekend.

What’s new, however, and has gone largely unnoticed, is how this shift is causing a ripple effect in the business world.  Though many companies are focused on building out their own in-house social networks, the real opportunity will be for those who can gain real-time intelligence on the data being generated within those communities and to use that information to be more competitive in their markets.

Here’s some facts:

  • With more than 800 million Facebook users and 200 Million Tweets a day, the growing popularity of social networking has also created a social savvy workforce.
  • IBM’s 2011 CIO Survey of 3,000 global leaders indicated that more than 55% of companies identified social networking as having a strategic significance to their company’s growth.
  • Forrester Research estimates that market opportunity for social software is expected to exceed $6 billion by 2016, an increase of 60% annually from 2010.

This shift of consumer to business networking, also known as “social business,” has become the next big challenge for organizations who are looking to more quickly adopt these skills into their businesses to better reach clients and suppliers, while swiftly gaining insight on the data being created in these networks.

The winners in this challenge will be able to react more swiftly to customer trends, and to out-innovate competitors.

IBM is unveiling this week new social business software and services that bring together the power of analytics and flexible delivery models such as cloud computing and mobile devices.

More to come very shortly…


Live @ Lotusphere 2012: Michael J. Fox Comes Back From The Future

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I woke up this morning in spite of the assistance of my alarm clock, a small Casio gizmo I bought 15 years ago in the U.K.

My little Casio has kept me from missing many a meeting and flight, but today she failed me.

Lotusphere 2012 kicks off with a performance by OkGo for the thousands of attendees convened in Orlando, Florida.

So I can only say it must have been fate that I made it downstairs in time to see the musical kick off of OKGo, and shortly thereafter, the guest speaker for the opening session of Lotusphere.

Of course, if you know anything at all about Lotusphere, you know the lore behind the guest speakership.  It’s a closely-held, top secret until the very last minute, and even then within the IBM whispermill, you probably didn’t hear right.

Me, I’ve learned to roll with it, and just not worry about who the guest speaker is, which is why I’m so incredibly glad my body clock told me to get up when it did, because this year’s Lotusphere guest speaker was truly special.

You might remember him from “Family Ties,” for which he received three Emmys and a Golden Globe.

You might remember him as Marty McFly from the “Back to the Future” trilogy.

Or you may have seen him most recently as attorney Louis Canning on one of my my new favorites, “The Good Wife.”

But however you remember Michael J. Fox, he’s not one to let you easily forget.

As soon as fellow Canadian and Lotus GM Alistair Rennie announced Fox’s name this AM, there was a roar from the crowd and an immediate standing ovation.

And for those who know Fox’s backstory — his early and celebrated thespian success, his diagnosis with Parkinson’s Disease at the ripe old age of 29 — well, you could easily have found yourself among them.

I know I did.

Celebrated Canadian thespian and Parkinson's disease advocate Michael J. Fox charms the Lotusphere 2012 audience with his inspiring and optimistic message.

Fox himself has admitted in his first book, Lucky Man, how it took him seven years to accept his diagnosis, and through a thalamotomy and ongoing treatment with Sinemet, he’s been able to manage the disease.

But from his discussion this morning before the Lotusphere audience, it was obvious he’s also transcended it.  He’s refused to let the disease define him, and just like his role on “The Good Wife,” he’s allowed it to simply just become another part of him.  Nothing less, nothing more.

As for Fox’s message to the audience, we’ll get to that, but know it was artfully woven between the conceit of one funny joke after another, so before long you’re thinking, “if this famous gentleman with Parkinson’s Disease can stand there and tremor and laugh at the same time, what the hell kind of problems am I having today??”

And in fact, that was part of Fox’s message.  Known for his eternal optimism, he shared a story of a woman who, in the midst of some major flooding in Mozambique, had to scramble to the safety of a tree to deliver her baby, in the tree and above the rushing waters.

Fox then forcefully re-emphasized the storyline here: A lady…had a baby…in a tree!

Fox had some simple truths that he also shared, for acting and for life.  For one, as an actor, you can never play the result.  If they’re about to throw a pie in your face, it has to be as big a surprise to you as it is to them.

Two, life is all about possibliities.  You may feel your life is certain and set and headed in one direction and you’re going to play a certain role and…well, then suddenly, it’s not.

What do you do then?

Fox has done quite a bit, actually. He’s been a strong advocate for Parkinson’s research, including stem cell therapy, and The Michael J. Fox Foundation was created specifically to help advance every promising research path to curing Parkinson’s.

He’s also testified before Congress, purposely skipping his medication that day in 1998 so that the legislators could see the full impact of the disease.

A very different kind of bravura for a very different kind of performance.

So what has all this to do with the matter of social business?  Fox turned to online communities when he first received his diagnosis, and after going public with Barbara Walters and in People magazine, he realized the positive impact his going public was having on others.

He could sneak into chatrooms and compare his experience with others, and realized quickly this was his opportunity to reshape his own destiny.

Remarkedly, we have all been the beneficiary of both: His commitment to improving the world through Parkinson’s research, and in his continued commitment to acting (if you’ve not seen Fox in “The Good Wife,” now would be a good time to get introduced).

These days, his “Foxtrot Finder” is helping connect Parkinson’s patients to clinical studies. So, social business has everything to do with Fox’s endeavors, as it’s helping patients who need help come out from behind the shadows and get it.

Finally, back home, to Canada, to hockey.  Like many young Canadians, Fox was a hockey nut, and Bobby Orr was his celebrated idol.

Many years into his celebrity, Fox was invited to play in a celebrity old timer hockey match, and when he came face to face with his idol, he was speechless.

Then, at one point in the match, Fox approached Orr rapidly on the ice and was able to sneak the puck between his legs and into the net.

Only later did Fox realize that that’s probably what Orr was explaining to him before the game, that he was going to allow Fox to make that score.

Or perhaps not.  Perhaps Michael J. Fox really did score a point on the infamous Bobby Orr.

Regardless, he absolutely scored with the Lotusphere audience this morning here in Orlando.

Though I’m not one to necessarily buy into inspirational talks, I walked out of Fox’s keynote feeling as optimistic as ever.

But I will admit to being just a little sad about my ever-faithful alarm clock shirking its duty!

Social Media ROI Doubts R.I.P.

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Never mind that the following blog post was written by one of my favorite bloggers (Marshall Kirkpatrick) at one of my favorite blog sites (ReadWriteWeb).

As another Marshall explained (McLuhan), “the medium is the message,” and the message IBM delivered yesterday with its social business services and education announcement is that social is here to stay.

As our own study cites from McKinsey, “…9 out of every 10 businesses using Web 2.0 technology are seeing measureable business benefits from its users.”

And as someone who jumped on the “Cluetrain” back in 1999, this isn’t a surprise to me.  What is a surprise is the continued hesitance to “cross the chasm” (thank you, Clayton Chistensen) and to start to throw more  organizational weight, not to mention real budget, into the social business realm.

It’s no longer just about having a presence on Facebook, Twitter, and LinkedIn, boys and girls.  It’s about fundamentally reassessing and optimizing your business processes end-to-end to take advantage of the enormous collaboration and business process productivity that can better bring all your value chain constituents into alignment, like so many stars in the solar system.

From here, I’ll hand it over to Marshall who did a really elegant job of capturing this announcement.

But for those of you who will be in Orlando starting next Monday for the Lotusphere and IBM Connect events, you’re going to have the opportunity to learn about this immense opportunity in much more detail.

Follow me here on the Turbo blog for extensive coverage, and also via Twitter at #ls12, #IBMConnect, and #IBMSocialbiz.

Marshall Kirkpatrick: Rest in Peace, Social Media ROI Doubts: 2006-2012

Written by turbotodd

January 12, 2012 at 11:10 pm

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