Turbotodd

Ruminations on tech, the digital media, and some golf thrown in for good measure.

Posts Tagged ‘jeff bezos

All About The Content Razorblades

with one comment

The Interwebs platform wars continue to escalate.

Not days after I read Ken Auletta’s fine New Yorker piece on the U.S. antitrust suit against Apple and several book publishers for alleged price fixing — a scheme that clearly had Amazon and its Kindle Fire in its gunsights — do we discover that Amazon is working with Foxconn on its own mobile mousetrap, one that, like the Fire, would presumably provide easy access to all kinds of compelling content from Amazon’s vast cloud of digital entertainment.

Books, movies, gaming apps…Amazon’s play suggests that the Internet industry is moving into the razor/razorblade club, with the devices being the razors, and the razorblades being all that vast digital content.

I, personally, mostly don’t care which razor I use. I’ve owned tablets and smartphones both Android and iOS now, and most recently have given a Kindle (not the Fire) a test drive.

The most important element for me in the digital content wars are the depth and sophistication of the content libraries themselves.

That is to say, help me move beyond Amazon and Apples’  57 Channels On Demand and Nothing On!

Amazon’s bookstore, of course, has virtually the world’s book population at your disposal, so no complaints when it comes to reading (although I do agree we need healthy, competitive alternatives to the Amazon reading ecosystem).

But when I go into my Amazon Prime movie library, which lets me watch some movies for free with my Prime subscription, it’s like dragging the bottom of the movie barrel.

To some degree, I see the same problem with Netflix, although Netflix has seemed to have worked more diligently to expand its library.  Amazon Prime, on the other hand,  just added a bunch of new episodes of William F. Buckley’s “Firing Line.”

Woo hoo, where do I renew my subscription??!

The cloud providers may be lining to try and lock in as many denizens as they can via their device and subscription services, but the form factor is less important than the catalog function.

What’s kept me from cutting my own cord on the TV is the fact that the Netflix’s and Amazons of the world don’t have enough diversity of content (never mind live event access to major sporting events, which for my money are msotly worth the high cost of monthly cable subscriptions alone).

So if the Apples and Googles and Amazons really want to move these markets, they need to quickly hire some sophisticated business development executives and hard-driving attorneys who can  make some negotiation headway in the hills of Hollywood’s film libraries  rather than try to draw lines around the device footprints.

It’s never about the razors, always about the razorblades.

Written by turbotodd

July 6, 2012 at 2:45 pm

Singin’ In The Amazon Cloud

leave a comment »

If the sun doesn’t come back out in Austin soon, I’m going to have to move closer to the equator.

But for some, cloudy skies are just what the doctor ordered.

Amazon’s new Cloud Drive, Cloud Player for Web, and Cloud Player for Android was announced overnight and tees up some big guns pointed directly at Google and Apple in the online music marketplace.

According to the Amazon press release, “these services enable customers to securely store music in the cloud and play it on any Android phone, Android tablet, Mac or PC, wherever they are.

“Customers can easily upload their music library to Amazon Cloud Drive and can save any new Amazon MP3 purchases directly to their Amazon Cloud drive for free.”

Music in the clouds?  Or in too many Amazon executive’s heads?

Only time, and perhaps a few gazillion Amazonian music streams, will tell the tale.

The good news is, the streaming service from the Amazon cloud is free.

The bad news is, how do I get all those countless hours of my life back that I spent burning CDs into iTunes?

What do you mean, there’s no rebate for that??

Don’t pay any attention to me, I’m obviously biased (although I’ve never been a big fan of iTunes, either.  Come to think of it, I really just don’t like DRM!)

Engadget deconstructs the new service and explains that it works something like this: Existing Amazon customers in the US can upload their MP3 purchases from Amazon to their own 5GB cloud space (I’ve always wanted to have my own place in the clouds!).

This is then upgradable to a one-year 20GB plan for free upon purchasing an MP3 album, with additional plans then starting at $20 a year.

My two cents: It’s one heckuva lot easier to just subscribe to Slacker or Pandora for a year.

But maybe that’s just me: I gave up moving all those digital files around about the moment I figured out how I was spending way much more time moving music files around that I was actually listening to music.

But, I’m a forever Amazon customer, so I’ll give them the benefit of the doubt and see how this plays out.

Pun intended.

Written by turbotodd

March 29, 2011 at 2:59 pm

%d bloggers like this: