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Holiday Shopping Chatter

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If you’re interested in gaining some insights into the upcoming holiday retail madness, you need to mark your calendar.

This coming Monday, November 19th, the IBM Smarter Commerce team, in partnership with Direct Marketing News, will host a Twitter chat.

Featuring IBM’s holiday retail analytics prognosticator, Jay Henderson, IBM’s Enterprise Marketing Management Global Strategy Program Director, and Richard Feinberg, Purdue University’s Professor of Consumer Sciences and Retailing, the Twitter Chat will be held Monday from 1:00-2:00 PM EST via the #smartershopping hash tag.

Allison Schiff, web editor for Direct Marketing news, will moderate from the @DMNews handle.

The topic? Key retail holiday trends, ranging from online sales to mobile and social trends, which Jay has already predicted will become even more dominant this holiday shopping season.

No need to line up outside your Apple store, or navigate the mobs at your local Wal-Mart.

Just open up your favorite Twitter client and follow the online retail mob into the far reaches of all things holiday shopping.

Jay’s already pulled out and dusted off his holiday shopping crystal ball in a post for the IBM “Building a Smarter Planet” blog.

In it, Jay posed some key questions we might just expect to get some answers for in the coming chat, such as whether or not mobile shoppers will continue take the lead this holiday season, and whether or not they’ll expand their use of social media.

Jay also mentioned that the latest IBM Retail Online Index for Q3 showed renewed growth with overall online sales increasing by 3.1 percent over the second quarter.

But to keep those numbers growing, Jay writes that consumers will expect personalized shopping and tailored promotions this holiday season, and those retailers “who can deliver an easy, integrated and personalized shopping experience both in-store and online” will be the ones who cash in on holiday cheer this year.

Follow the conversation Monday starting at 1:00 PM EST at #smartershopping

As a prelude, check out my interview with Jay at IBM’s recent Smarter Commerce Summit in Orlando, Florida, where Jay explained how marketing is in chaos and some of the course corrections retailers can make to adapt to this rapidly-changing consumer-centric world.

Live @ IBM Smarter Commerce Global Summit Orlando: IBM’s Jay Henderson On The IBM Holiday Benchmark Online Shopping Analysis

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Jay leads product strategy within IBM’s Cross-Channel Marketing team. His team is responsible for market analysis, customer insight, and industry marketing functions. He came to IBM through its acquisition of Unica, and has over fifteen years’experience in multi-channel marketing and customer analytics. Previously, he served in various marketing roles at predictive analytics leader SPSS (also part of IBM), web analytics pioneer NetGenesis, and management consulting firm Cambridge Technology Group. Jay holds degrees from MIT’s Sloan School of Management and the Sorbonne (Paris IV).

Jay Henderson has been there, done that, and got the t-shirt when it comes to marketing analytics…one he probably bought online.

Currently the strategy program director at IBM Cross-Channel Marketing, Jay’s team is responsible for market analysis, customer insight, and industry marketing functions, and I had the privilege of sitting down with Jay last week at the IBM Smarter Commerce Global Summit to talk many things analytics.

Jay’s heritage pre-dates his tenure at IBM, joining Big Blue through its acquisition of Unica.

Jay has over fifteen years’ experience in multi-channel marketing and customer analytics, and prior to joining Unica, he ran marketing for text mining pioneer ClearForest, the technology from which was later acquired by Thomson Reuters.

Jay’s most recent claim to fame has been the preparation of the IBM “Holiday Benchmark,” a near real-time analysis of the e-commerce retail activity during the annual holiday shopping season.

If you want the inside skinny on Black Friday, Cyber Monday, and other key shopping inflection points, the IBM Holiday Benchmark provides some excellent benchmark statistics. During our chat, Jay also made some news when he revealed that IBM is also going to be issuing soon some new reports, including a “back to school” retail analysis.

So, wanna know about major trends in the e-commerce realm? Watch the interview with Jay and find out!

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