Turbotodd

Ruminations on tech, the digital media, and some golf thrown in for good measure.

Posts Tagged ‘iphone

Apple’s New Razor Blades

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On today’s Apple marketing-fest, Tim Cook made a big change in the order of business we’ve come to expect of their product launches: He led with the razor blades instead of the razors.

Specifically, he led with Apple’s new gaming subscription service (Apple Arcade, $4.99 monthly, available Sept 19th, 150 countries, 100 new games added to the launch catalog) and its new filmed content subscription service (AppleTV+ content streaming service with first shows arriving Nov 1, over 100 countries at launch, also $4.99/month).

That alone was a statement of strategic focus moving forward. The razors are important, but the razor blades are where the new growth comes from.

So what about the hardware?

About what you’d expect. The Apple iPhone Pro probably stood out most (I don’t need a new Watch, iPad, yadda yadda yadda), if only because the speeds and feeds looked absolutely bionic. Who doesn’t want three cameras to cover all angles and motion of your Friday night beer pong contest?

And slow-motion selfies — don’t forggettt thosseee slowwww mo-shunnnnn selff-eeeeeees.

Today’s launch may have been all about the razor blades. But if you ask me, it’s been a very long time since Apple launched a new and must have razor.

Written by turbotodd

September 10, 2019 at 3:43 pm

Posted in 2019, apple, apple watch, iPhone

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The New iPhone’s (Almost) Here!

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If you don’t get the headline, go back and watch Steve Martin’s “The Jerk.”  It’ll make you smile on a long Labor (free) Day holiday.

But the new iPhones are apparently almost here. Or at least almost announced.

Tuesday, September 10, 10 AM, Steve Jobs Theater on the Apple Park Campus in Cupertino.

Macrumors writes the following could be on offer: 

  • Three iPhones, two OLED models in 5.8 and 6.5 inches and on LCD that’s 6.1, and all with camera improvements.
  • 3D Touch goes, haptic feedback makes a resurgence…bilateral wireless charging, bigger batteries, new AMX co-processor and A13 chip.

Likely see a new Apple Watch, new iPad Pros, new 10.2-inch iPad, and a high-end 16-inch MacBook Pro.

Me, I’m still doing well with my dual phone strategy, an iPhone 7+ and a 2008 Nokia E71 that keeps me off-the-grid and that I use mainly for phone calls and texts (which if you’re moving around can admittedly drop the signal). But for $20/month, you can’t beat it (sorry, no data).

My take on the new Apple lineup: The iPhone XR is going to start looking like a fantastic next-gen iPhone for those who don’t aspire to the new 11s. (The retail price of the low-end XR is still $750 on the Apple website, a deal compared to the higher-end Xs and, I would imagine, the 11s). 

Written by turbotodd

August 29, 2019 at 2:12 pm

Posted in 2019, apple, iPhone

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The Apple Card

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Today we get to see the beginning of the rollout of Apple’s continued services expansion plan.

Introducing the Apple Card, a new credit card issued in partnership with Goldman Sachs, which goes into a “preview rollout” today and will be available to all iPhone users in the U.S. later in August.

Axios’ rundown on how it works: “At its base level, the Apple Card is an “iPhone-first” MasterCard that can be used anywhere Apple Pay or MasterCard is accepted.”

Though users can get a physical card, the Apple Card is “mobile-first” and customers use an iPhone to sign up for the card, view their transactions and pay their bills.

The physical card has a traditional credit card number on its chip and magnetic stripe, but that number isn’t visible on the card, and customers can provide a different one stored on their iPhone if they need a numeric number to give out.

Apple is saying the card will have no fees including no annual fee, no foreign transaction fees, and no late fees, and it doesn’t boost its interest rate if customers miss a payment.

Apple also indicated it would neither collect nor view anything about where you shopped, what you bought, or how much you paid.

We shall see if you can easily cancel those persnickety app subscriptions! 

Written by turbotodd

August 6, 2019 at 10:38 am

Posted in 2019, apple

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When the Chips Are Down

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We now know more about the Apple/Qualcomm settlement.

It was all (or mostly) about 5G.

No sooner was the settlement announced that Intel announced it was pulling out of the 5G smartphone chip market.

Apple and Qualcomm’s six-year licensing agreement will help ensure the launch of the first 5G iPhone in 2020.

According to a report from Nikkei Asian Review, the settlement included an undisclosed payment to Qualcomm by Apple, which "several weeks ago asked its suppliers to begin testing the chipmaker’s 5G modems."

Intel told Nikkei Asian in a statement that there was "no clear path to profitability and positive returns in the smartphone little business. That said, 5G remains a strategic priority across Intel and we continue to invest in our 5G network infrastructure business."

Apparently, Apple had long been concerned that Intel could not meet its 5G schedule, likely prompting the settlement with Qualcomm.

Nikkei Asian notes that Intel had been the sole modem chip supplier for iPhones since 2018, which, ironically, were due to Apple’s legal dispute with Qualcomm

What to do when the chips are down?!

Written by turbotodd

April 17, 2019 at 10:30 am

Apple a Day

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Bloomberg is reporting that Apple is “experimenting” with iPhone marketing strategies it rarely uses, including discount promotions with generous device buyback terms, to help bolster sales of its new line of smartphones.

Apparently they were selling below expectations, and not coincidentally Apple has lost about a fifth of market value since the start of October. And iPhone supplier Cirrus Logic cut its holiday quarter sales forecast 16 percent due to slack demand.

You can visit apple.com if you want to see whether or not your older iPhone is eligible for the trade-in, one which is lowering the cost of an XR model by up to $300.

 

Written by turbotodd

December 5, 2018 at 2:13 pm

Posted in 2018, apple, iPhone

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Apple’s Price Hike, China’s DRAM Scam

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This week’s was the first Apple event I haven’t watched in quite some time.  Maybe years.

Is my love affair with Apple products over?

No, if anything, quite the opposite.

I use quite a number of Apple products.  

I just tend to hang on to them.

My 2011 Apple MacBook Air still works fine, albeit a little more slowly.

I love my AirPods (how’d we ever live without those!?)

And a few months ago I bought a used iPhone 7 Plus on Gazelle, and that was a big upgrade in terms of screen size and storage from my SE.

No, I just don’t need any more Apple stuff (new or otherwise), and I’m not the only one.

People aren’t upgrading as much as they used to, and that’s been particularly the case for the iPhone.

Which is likely why as part of this week’s announcement, the prices rose for both the new MacBook Pro and the MacBook Air (to $1,299 and $1,199 respectively).

Not outrageous hikes, and considering that a high-end iPhone can now cost as much or more as the MacBook Air…I guess it all depends on how you view it and what you need. Apple reports its latest earnings today after market close.

Meanwhile, there’s another story that appeared on the horizon, which was that a Chinese state-owned company was charged with conspiring to steal trade secrets of U.S. chipmaker Micron Technology Inc. 

According a report from Bloomberg, Fujian Jinhua Integrated Circuit Co. and Taiwan’s United Microelectronics Corp. were indicted in California along with three individuals.

These indictments come just as Attorney General Jeff Sessions apparently “plans to announce Thursday a new initiative to respond to Chinese efforts to obtain American technology and trade secrets.”

Bloomberg writes that Micron is the only U.S.-based company that manufactures dynamic random-access memory, or DRAM, and that China didn’t possess DRAM technology before the alleged theft.

Written by turbotodd

November 1, 2018 at 1:13 pm

Posted in 2018, china

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Bigger, Better iPhones?

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First off, for those of you in the North Carolina and South Carolina and Virginia and surrounding states, I wish you well in the coming days and hope that you all stay safe, sound, and dry!

Hurricanes are no fun. We found that out first-hand last year with Harvey here in Texas.

But neither rain nor sleet nor storms can prevent Apple from announcing their next slate of gadgets, which they’re slated to do here in about 45 minutes.

I love all the guesswork that goes into trying to figure out what Apple is going to announce at these events, but All Things How is taking a crack at the tea leaves by analyzing the Apple products sitemap on the company’s website.

In its analysis, they discovered that the company is introducing at least two new iPhones, the iPhone XS, the iPhone XR, and the iPhone XS Max.

Some details:

iPhone XS Display Size: 5.8-inch
iPhone XS Max Display Size: 6.5-inch
iPhone XS and XS Max Storage Options: 64GB, 256GB, and 512GB
iPhone XS and XS Max Color Options: Silver, Black, and Gold

iPhone XR Display Size: 6.1-inch
iPhone XR Storage Options: 64GB and 256GB
iPhone XR Color Options: Black, White, Red, Yellow, Blue, and Coral

We’ll all know more for sure in a couple of hours.

Written by turbotodd

September 12, 2018 at 11:16 am

Posted in 2018, apple, weather

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