Apple a Day

Bloomberg is reporting that Apple is “experimenting” with iPhone marketing strategies it rarely uses, including discount promotions with generous device buyback terms, to help bolster sales of its new line of smartphones.

Apparently they were selling below expectations, and not coincidentally Apple has lost about a fifth of market value since the start of October. And iPhone supplier Cirrus Logic cut its holiday quarter sales forecast 16 percent due to slack demand.

You can visit apple.com if you want to see whether or not your older iPhone is eligible for the trade-in, one which is lowering the cost of an XR model by up to $300.