Posts Tagged ‘iPad’
That’s it, today’s the day.
The first players have already teed off at the Masters in Augusta.
Yesterday, I discussed the virtual means by which you could experience playing at Augusta National.
Today I’m going to focus on the various means by which you can follow this year’s action on and off the course.
First, and most importantly, the leaderboard.
On the Masters web site, for which IBM is the longtime technology sponsor, you can go to the virtual equivalent of the traditional Masters leaderboard.
You can also find the leaderboard on this year’s revamped iPad app, which I’m quickly leaning on as my 19th hole for following all the action from Augusta.
This year it includes live video from a number of the holes, including Amen Corner, 15, 16, as well as two “featured groups,” a Masters “in-depth” feature channel, and for those warm-ups, the driving range, and over the weekend a live simulcast of CBS’ TV coverage.
You’ll be able to access live radio, news features, and pictures from the grounds (including new 360 panoramic images that I suspect will be suitable for framing!).
As for TV coverage itself, that doesn’t start in the U.S. until 3:00 PM EST ESPN. However, live video coverage begins on Amen Corner starting at 10:45 AM on the Website and via the mobile applications, so if you’re hankering to get out to the action, that’s going to be your fastest way in.
This year, IBM is leaning heavily on its SmartCloud technology to help drive quality and continuous operations, along with the flexibility and scalability required by the Masters.
As players peak on the course, we typically see a resultant workload increase in our technology systems.
This helped lead to have the need to provision a new Presentation Services “instance,” for example, in less than 3 minutes using Tivoli Provisioning Manager, as it helps us get new virtual machine instances up and running quickly.
We are also able to move one workload to another on our POWER systems powering the Masters using our Live LPAR mobility in four minutes without service interruption.
Can you say pressure putt???
So as the tournament begins, who will I be keeping a close eye on?
Tiger, for sure. Phil. Brandt. Rory. Graeme. Garrigus. Schwartzel. Colsaerts. Poulter. Oosthuizen. Guan (the 14 year-old Chinese kid).
It’s just an incredibly talented field, as, of course, it always is. Length and shot shaping are always helpful at Augusta, especially right to left, but as Zach Johnson proved several years ago, shorter hitters can score (and win) if they play the right angles.
As for me, I went back and played another virtual round at Augusta last night in my Tiger Woods PGA Tour 12 and shot 2 under.
There’s hope for me yet. That means I would currently be tied with Jim Furyk for second place in my Walter Mitty golf fantasy. But it’s only Thursday…
It’s a big day in tech, all the way around.
We’ll continue our mission to “Think Big” here in Las Vegas at the IBM Information On Demand 2012 event.
We’ll also get a glimpse into how big the mobile market is becoming as Facebook announces its earnings after the bell later today.
But of course, one of the biggest stories of the day has to do with the downsizing of one of our favorite tablets, the Apple iPad.
Rumors abound about the new iPad “Mini,” which I very look forward to referring to as my “MiniMePad.”
If you’re using an Apple device (including an AppleTV), you should be able to tune in to watch the announcement live starting at 10 AM PST.
If not, there will be shortage of bloggers out there giving you the blow-by-blow.
Why am I so interested in the Mini iPad?
First, Apple set the bar for tablets with the original iPad, which I still use to this day.
Second, the smaller form factor is raising a lot of questions about price. Can Apple afford to take down the price from $499 to the $200 range, especially when their iPod Touch is still priced at $299 (the last time I looked…I can’t look this morning, as the Apple store is down getting busy for the Mini introduction).
I’d say the question more is, can they afford not to? Like the early browser wars, this is a market AND mindshare battle. iOS and Android are lined up for a full cage death match, and if Apple’s to maintain its market share lead of 69.6% (as of Q2 2012), they’re going to have to compete aggressively on price.
The new Nexus 7 and Kindle Fire HDs are coming in at under $200, and while I doubt that’s a price Apple can match, they’re going to have to strive to stay somewhat price competitive, figuring the Apple premium could be worth $100 per unit or so.
Third, the original iPad was the starting line of the shift away from desktop-centric technology, and as Microsoft attempts to come into this market with its Surface tablet, a key question emerges: Can Apple continue to entice productivity hounds away from the Microsoft ecosystem, despite the advent of the Surface, and stay price competitive in a burgeoning competitive market?
As for me, you might ask, will I buy one? I’ll never say never. The iPad has become a full-on personal entertainment and productivity workhorse for me, an elegant blended use case of both the personal and the professional.
I watch movies on the thing, I use it for blogging and broadcasting, I play games, I do email, I read books, I hold conference calls. There’s not a lot I can’t do on it.
So, I can easily justify the upgrade, and I’d love to get a faster iPad, but like with the original, I may wait for an initial software upgrade so Apple has the opportunity to work some of the kinks out.
Then again, I may not.
Major sporting events like the U.S. Open are not only exciting to watch and follow, but are also a living lab for how “big data” can translate into big business. This year, the USTA is using predictive analytics and cloud computing to improve the experience for everyone: fans, tennis players, event organizers and broadcasters. USTA’s Phil Green and IBM’s Rick Singer explain how.
I mentioned in my post yesterday that in 2005, as Hurricane Katrina was blowing into the Gulf Coast, that I was flying up to NYC to cover IBM’s involvement in facilitating technology solutions for the U.S. Open tennis tournament.
Well, here we are seven years later, and that partnership continues. Today, the U.S. Tennis Association (USTA) announced a new round of technologies to help fans become immersed in the 2012 U.S. Open action.
This year, IBM is going to apply predictive analytics, cloud computing, and mobile technology expertise to connect tennis fans, wherever they are, to the action on the courts.
IBM has created a unique digital environment that provides U.S. Open spectators, athletes and media uninterrupted access to data, facts, stats and content via their tablets, smartphones, PCs and other devices.
This enhanced, interactive fan experience uses new technologies that thousands of businesses worldwide are embracing to up their game by uncovering insights from big data.
New iPad App: Streaming Matches
New for this year’s tournament is an iPad app that serves accurate streams of match data, access to live video, highlights and in-depth statistical information.
Enhanced social media features will enable fans to communicate with other fans around the world (but be nice!). The iPad app also delivers an insider’s view of who’s gaining the edge on the court and most likely to win — well before the final score tells the story.
This app complements iPhone and Android apps that mobile fans can access to connect to U.S. Open action in real-time from around the world. Off the court, IBM’s analysis of the U.S. Open action will extend to the social media arena by determining the Twitterverse’s favorite male and female players.
IBM is applying advanced analytics software to millions of public tweets generated throughout the tournament to assess which players are the social fans’ favorites. The IBM Social Sentiment Index will analyze buzz around the U.S. Open, providing a better understanding of fan sentiment.
The analysis will also illustrate how analytics technology can identify important, and otherwise non-obvious trends, to help businesses make better decisions about how to connect with customers.
If you’re on site at the Tennis Center, IBM has built the IBM Game Changer Interactive Wall, which extends many of the USOpen.org and mobile app features, providing greater insight into the U.S. Open, both on- and off-court using the power of analytics.
Fans will be able to interact with the wall to access live scores, match analysis and data visualizations from the IBM Social Sentiment Index analysis, as well as information about local weather and its effect on player nutrition and hydration, and more.
Broader Applications Of Analyzing Action On The Courts
Delivering insights into what’s happening on the courts at the U.S. Open requires an ability to capture and analyze each serve, volley and point. The same kind of analytics technologies that
IBM is using to deliver insights to tennis fans, players, coaches, media and sports event organizers are being used to monitor babies in prenatal wards, help police departments prevent crime and enable financial services firms to improve customer service.
“Big Data is impacting so many aspects of sporting events, that it’s no longer a stretch to say that it is changing the way fans watch and enjoy sports,” said Rick Singer, vice president, Sports Sponsorship Marketing for IBM. “Whether on the court or in the board room, Big Data is being leveraged to achieve similar goals, such as keeping operations up and running seamlessly, having accurate data readily available for quick decision making, and improving productivity.”
A Predictive Slam
One of the most insightful features of USOpen.org is IBM’s SlamTracker. Based on predictive analytics technology, it leverages historical and real-time match data to deliver a better understanding of what’s going on during a match.
SlamTracker’s ‘Momentum’ feature maps player momentum throughout a match in real-time, visualizing key turning points such as aces and winning shots, allowing fans to interact with the data to learn more about why a player is winning. In addition, SlamTracker’s ‘Keys to the Match’ feature analyzes seven years of historical Grand Slam data to determine the top three things a player must do in order to perform well in a specific match.
Serving The U.S. Open Web Traffic Appetite
During the two-week tournament, USOpen.org transforms into a massive, data hungry environment that demands unhindered access to accurate and reliable content to serve the demands of millions of tennis fans. Each year, IBM helps the USTA expand its infrastructure to meet these demands and then scale back to support regular operations following the tournament.
This elasticity is made possible by the IBM SmartCloud, which enables the rapid creation and dynamic allocation of resources while offering transparent and real-time access by a multitude of devices, such as smartphones, tablets and televisions.
This cloud environment — powered by IBM servers and storage in three geographically dispersed locations virtualized as one — ensures continuous availability and scalability required to support such a high profile event. The benefits include reduced costs and reliable operations.
You can go here to learn more about how IBM is helping the U.S. Open tap into Big Data to transform the fan experience.