Turbotodd

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IBM Leads In Social Software

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Click to enlarge and view the full infographic. IBM announced earlier today that for the third consecutive year, IDC ranked IBM number one in worldwide market share for enterprise social software. According to IDC’s analysis of 2011 revenue, IBM grew faster than its competitors and nearly two times faster than the overall market. Currently, more than one-third of the Fortune 100 use IBM social business software.

It’s official: For the third year in a row, IBM has been found to be the most social enterprise company around.

Well, something like that.

For the third year in a row, IDC has ranked IBM number one in worldwide market share for enterprise social software.

According to their analysis of 2011 revenue, IBM grew faster than its competitors and nearly two times faster than the overall market (which grew approximately 40 percent).

IDC also forecast the enterprise social platforms market is expected to reach $4.5 billion by 2016, representing growth of 43 percent over the next four years.

Much of that growth comes with the continuing popularity of social networking, with more and more organizations looking for ways to adopt social business practices to integrate global teams, drive innovation, increase productivity and better reach customers and partners.

Using Social Software For Enterprise Transformation

While this demand is on the rise, organizations are still looking for ways to embrace social capabilities to transform virtually every part of their business operations, from marketing to research innovation and human resources, but lack the tools to gain insight into the enormous stream of information and use it in a meaningful way.

“Social software is gaining in momentum in the enterprise,” says Michael Fauscette, group vice president for IDC’s Software Business Solutions Group.

“Companies are seeing significant gain in productivity and increasing value from successfully deployed social software solutions including supporting ad hoc work by bringing people, data, content, and systems together in real time and making more effective critical business decisions by providing the ‘right information’ in the work context.”

Today, more than 35 percent of Fortune 100 companies have adopted IBM’s social software offerings including eight of the top 10 retailers and banks.

IBM Connections: Social Inside And Outside The Enterprise

IBM’s social business software and services is unique combining social networking capabilities with analytics to help companies capture information and insights into dialogues from employees and customers and create interactions that translate into real value.

IBM’s social networking platform, IBM Connections, allows for instant collaboration with one simple click and the ability to build social communities both inside and outside the organization to increase customer loyalty and speed business results.

IBM Connections is available both on premise and in the cloud.

In the past year, new IBM Connections clients include Lowe’s Home Improvement, Electrolux, TD Bank, Newly Weds Foods, Russell’s Convenience stores, Bayer Material Science, The Ottawa Hospital, Premier  Healthcare Alliance, Earthwatch, and the law offices of LaVan & Neidenberg.

“The opportunities for organizations to adopt social business processes to connect people and speed innovation is limitless,” said Alistair Rennie, general manager, social business, IBM.

“A successful social business can break down the barriers to collaboration and transform the next-generation workforce, from device to delivery vehicle of your choice, to improve productivity and speed decision making.”

Learn more about IBM and social business technologies here.

IBM Leads In Social Software

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IBM announced that IDC ranked IBM number one in worldwide market share for social platform software for 2009 and 2010 by IDC.

According to IDC, the worldwide revenue for the social platforms software market was more than $500 million in 2010, representing growth of 31.9 percent. The market opportunity for social platforms is expected to grow by a factor of nearly two billion worldwide by 2014, according to the firm.

Today’s news marks the second consecutive year that IBM was named the market share leader and the second time that IDC published an analysis of worldwide social platforms software market.

The adoption of social networking in the workplace is on the rise.

According to IBM’s 2011 CIO Survey, 55 percent of CIOs plan to invest in collaboration and social networking to increase competitiveness over the next few years.

In addition, 77 percent of CIOs are looking to change their internal collaboration processes over the next three to five years.

Social platforms has emerged as one of the leading technology trends for organizations, based on the recognition that people – customers, employees, business partners, and suppliers – are looking for ways to more easily collaborate, interact and share data.

More than 35% of Fortune 100 companies have adopted IBM’s social software offerings.

IBM Connections Now Provides Real-Time Compliance

In related news, IBM also announced an expansion of its software portfolio to help organizations embrace the power of social business. IBM is now delivering IBM Connections, the industry’s first social networking platform with real-time compliance capabilities.

The new IBM Connections software allows organizations to track and trace data on the fly throughout their organizations. This information can be analyzed and is discoverable in real-time using the IBM Connections active compliance service versus waiting until day end for analysis.

The new IBM Connections 3.01 software uses microblogs, wikis, communities and activities to collaborate with clients, partners and employees.

The new features within IBM Connections also help foster greater participation in communities through moderation allowing managers and editors of online content to review materials before they are published, a critical step in compliance governance practices.

To help organizations take advantage of the social business opportunity, IBM Connections also features social analytics to help users find experts and the ability to comment or vote on ideas in a community.

“The benefits of social business are too great to ignore,” said Alistair Rennie, general manager, collaboration solutions, IBM. “With these new advancements around compliance enablement, a social business can confidently activate networks of people to use a variety of collaborative tools, to improve and accelerate innovation.”

The new software is part of IBM’s industry leading collaboration solutions portfolio.

You can learn more about IBM Connections social software here.

IBM Leads Social Platform Software Market

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For those of you in the U.S., I hope you enjoyed the long holiday weekend.

For those you not in the U.S., I hope you enjoyed not having to hear from your U.S. colleagues yesterday!

I survived my trip back from Bangalore, but just barely.  The horrible weather in Houston (remnants of the minor Hurricane Alex) left me spending the night Friday at the Houston Intercontinental airport Hilton Garden Inn.

Thanks for the hospitality, Houston. 

It appears during my flight homeward that we made an announcement I wanted to be sure and pick up here in the Turbo blog, and that was the announcement that IDC has ranked IBM as the worldwide marketshare leader in the Social Platform market (and based on total software revenue in 2009).

Worldwide, the IDC report states that revenue for social platforms was $369.7 million, representing growthof more than 55 percent.

This is the first time that IDC has published a report on worldwide social platforms by revenue. 

According to IDC, social platforms emerged as one of the leading technology trends for organizations, based on the recognition that people –- customers, employees, business partners, and suppliers –- are looking for ways to more easily collaborate interact and share data. 

The report states that "social platforms are centered around, but not limited to, social networking applications that allow people to connect share, and interact on the Web around a common goal or interest."

IBM’s portfolio of social computing, mashups and Web 2.0 technologies, including blogs, communities, profiles, activities, shared bookmarks and more, can help organizations of all sizes work smarter, become more agile, and foster innovation.

IBM Lotus Connections

IBM Lotus Connections profiles feature helps workers find the people they need based on their expertise, projects and responsibilities.

IDC characterizes social platform software as "promoting transparent and authentic two-way dialogue that is open, synchronous, and unstructured." 

"Social software helps enterprises define their collaboration agenda," said Alistair Rennie, general manager, IBM Lotus Software. "The use of social software can transform the way people work increasing the speed of business."

According to the 2010 IBM CEO Study, 98 percent of CEOs need to restructure the way their organizations work. 5.3 hours is wasted per employee per week due to inefficient processes.

Two hours is spent per employee per day looking for the right information and expertise within an organization.  Social software can help alleviate this problem because it helps keep global work teams better connected and more able to deliver results.

We use these tools inside IBM to manage our own business, and I’m finding them to be extremely helpful in helping to try to bridge the big gaps that can occur between time, space, and people! 

By way of example, I run a weekly team call on Fridays that’s been in operation for over 4 years now.  I use my own Lotus Connections space for that call to manage all the assets related to the call, to email the extended participants info about the call, and even to help self-manage the access control. 

It’s a huge time saver and provides the necessary context and materials required for running the ongoing call.

Global Adoption of IBM’s Industry Leading Social Software

According to IDC, the social platforms market includes IBM Lotus Connections as well as the cloud based offering, LotusLive Connections

IBM Lotus Connections is software that empowers business professionals to develop, nurture and remain in contact with a network of their colleagues; respond quickly to business opportunities by calling upon expertise in their network; and discuss and refine new creative ideas with communities of coworkers, partners and customers.

LotusLive Connections is an innovative set of Web-based collaboration services combined with social networking capabilities. LotusLive Connections features include file sharing, business instant messaging, activity management and networking.

Over 35% of Fortune 100 companies have adopted IBM’s social software offerings.  IBM Lotus Connections clients include Berlitz International Inc., Sogeti, Digital China Holdings Limited, and Rheinmetall AG.

For more information about IBM social software, visit www.ibm.com/software/lotus.

In the meantime, listen to IBM’s (and Austin’s!) own director of marketing for Lotus, Kathy Mandelstein, expound on the virtues of social software in the video clip below:

Written by turbotodd

July 6, 2010 at 1:22 pm

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