Posts Tagged ‘ibm smartcloud’
Some big cloud news has just hovered over the IBM horizon.
Big! As in big, fluffy, floating cotton cumulus kinda clouds.
Only, we’re talking about the IT kind of cloud, not the real clouds.
Today, IBM announced a broad set of global initiatives to better position clients to take advantage of cloud opportunities.
Aimed at further expanding IBM’s cloud ecosystem, this effort is intended to enable organizations to develop solutions and services on IBM SmartCloud and PureSystems, built on open standards.
Managed Service Providers: Making The Cloud Real For Clients
As more clients embrace cloud computing, they are looking to local technology providers known as Managed Service Providers (MSP) to help them quickly develop cloud based services in a more simplistic, secure and economical way.
Managed service providers deliver a defined set of technology solutions or services to clients with a pay-as-you-go model. MSPs are largely leveraged by customers which want to take advantage of cloud technologies but lack the internal IT skills, resources and time.
As part of today’s news, IBM is taking its collaboration with MSPs and its global ecosystem one step further by enabling them to build innovative solutions and services on IBM’s advanced technologies such as SmartCloud, PureSystems, and analytics.
IBM will also provide MSPs access to IBM experts with deep technical skills at four new global centers of excellence; and offer an unmatched set of programs to support MSP marketing efforts to help them build their brands, generate demand for their services, and grow their marketing skills.
Additionally, IBM will offer affordable financing options through IBM Global Financing to help MSPs acquire new technologies.
Here are some of the highlights from today’s announcement:
- Access to Global Centers of Excellence: IBM is launching new Global Centers of Excellence in Shanghai; Tokyo; Ehningen, Germany; and New York City to provide MSPs with access to IBM’s deep technical expertise to develop innovative cloud services and solutions on IBM’s open stack to address industry-specific client needs. This will enable MSPs to get hands-on technical expertise in building skills on technologies such as IBM SmartCloud, PureSystems, storage, security and collaboration. MSPs will also have access to IBM’s 40 IBM Innovation Centers in 33 countries for joint client engagements. In addition, IBM will launch a virtual briefing center that will provide an ongoing forum for MSPs to share ideas and knowledge around industry challenges clients are facing today. This community will enable ongoing engagement of MSPs as well as IBM experts to share best practices.
- Dedicated Marketing and Sales Support: IBM will now offer an unmatched set of marketing and sales support initiatives tailored to MSPs. These initiatives are designed to help MSPs grow their businesses, build their brands and create demand for their capabilities. The new program will provide MSPs with solutions for building a complete marketing plan and a four-part education effort on how to effectively use social media to grow their businesses and better target their clients. Additionally, MSPs will gain access to IBM analytics capabilities to help them identify new customers and capture additional opportunities with their existing customers. As part of the program, MSPs will also receive dedicated support from IBM to guide them through the program and take advantage of the resources made available. A significant part of the $100 million IBM has invested annually in marketing efforts for its global ecosystem will now be made available to MSPs and their marketing efforts.
- Seizing the Opportunity with PureSystems: PureSystems will provide a new, integrated, by-design platform for MSPs to tune hardware and software resources for data intensive workloads. The integration of the PureSystems platform, coupled with the patterns of expertise technology and the flexibility to configure an application for either an on-premise or hosted environment, makes the PureSystems platform a natural choice for MSPs.
- Building on the Advanced Capabilities of IBM SmartCloud: MSPs can take advantage of IBM’s SmartCloud, including an option to integrate the offering as an IBM-backed solution or under their own brand in the market built on IBM SmartCloud Enterprise to expand the services they offer. IBM will also work with new MSPs to design and develop their data center strategies, leveraging IBM’s years of experience in data center best practices.
- Financing Options through IBM Global Financing (IGF): MSPs can acquire new technology solutions and services to support their growth with flexible, affordable payment plans for IBM systems, software and services — including 12-month, 0% loans for IBM Systems, Storage and Software. A payment plan from IGF can provide MSPs with low monthly payment options while avoiding large, up-front cash payments, the ability to upgrade their systems mid-lease and improve IT asset management. MSPs that select PureSystems platforms may defer their first payment for 90 days.
Expanding the IBM Cloud Ecosystem, Addressing Cloud Security Concerns
Members of IBM’s ecosystem, which includes independent software vendors, systems integrators, value-added resellers, and MSPs are collaborating with IBM to take advantage of IBM’s higher value capabilities such as SmartCloud, PureSystems and analytics to build industry specific cloud services.
To date, IBM has built relationships with more than 1,400 MSPs, such as Perimeter, Symmetry, Velocity, CenterBeam, Oxford Networks, PEER 1 Hosting, Connectria, and others. These MSPs are focused on delivering industry specific capabilities such as helping a small healthcare provider manage digital records on the cloud securely, or helping a midsize bank enable their clients to securely conduct more and more of their daily transactions via smartphones.
Additionally, IBM Business Partner Perimeter E-Security, based in Milford, CT, is collaborating with IBM to address the increasing cost, complexity, and stringent compliance requirements associated with securing communications and infrastructure in information intensive businesses such as banking, healthcare, and government.
Solving today’s regulatory and security challenges has and continues to become more and more cost prohibitive. While smaller financial institutions face the same regulatory pressure and data security threats, they lack the resources larger banks have to secure their institution.
Cloud technology is now making it possible for smaller banks to address these issues cost effectively. This collaboration complements Perimeter’s capabilities with advanced technologies such as IBM SmartCloud, storage, and security capabilities, as well as expanding the MSP’s global presence in growth markets such as Africa.
The new offerings, which range from developing skills to gaining access to IBM’s R&D and Innovation Centers, are another proof point of IBM’s focus on providing the right capabilities and expertise to help MSPs fulfill the evolving needs of today’s clients and, in turn, help MSPs grow their own business.
Today’s news builds on IBM’s recently announced sponsorship of the new OpenStack Foundation, an independent entity, to promote the project and open source cloud computing. OpenStack will enhance IBM’s SmartCloud Foundation offerings, drive deeper industry collaboration and accelerate momentum for critical industry standards while also making it easier for MSPs to consume IBM’s offerings through the Cloud.
You can learn more about IBM cloud computing initiatives here, and follow Managed Service Provider communications from IBM on Twitter using the hashtag #ibmmsp.
I’m still on the ground here at the IBM Smarter Commerce Global Summit in Orlando, Florida, but time is short and I have a plane to catch.
I bagged at least 14 on-camera interviews yesterday, for me a new record, and Scott Laningham and I bagged another 8 or 9 on Wednesday.
Tell me what day is is again?
Ohhh…oh yeah, it’s Fridayyyy! TGIF!
I get to go home today!
So here’s the deal: I was SO busy conducting the video interviews in the Smarter Commerce Solutions Center, I had precious little bandwidth for sharing all the great news emerging at the event here in the Turbo blog.
So, I’m going to try and do a quick little catch-up here.
First, today’s news: New Services From IBM to Accelerate Customer Engagement Efforts for CMOs and CIOs
This is a new set of services from our own IBM Interactive digital arm to help businesses build and expand their digital presence. Mucho mas details here.
From Wednesday: IBM Accelerates Smarter Commerce through Intelligent Guided Customer Experience
This is new software and services designed to help Chief Marketing Officers (CMO), Chief Procurement Officers (CPO) and other key line-of-business executives realize quicker business results by delivering intelligence guided customer experiences, across all digital channels, aligned to the buying and shopping preferences of each individual.
This new Smarter Commerce initiative consists of cloud-based software and services, including:
- IBM Marketing Center, an IBM SmartCloud Solution that integrates digital analytics with real-time marketing execution capabilities into a single solution that allows CMOs to better meet customer needs by quickly analyzing customer shopping patterns and turning these insights into intelligent offers that are personalized to each person.
- A new Smarter Commerce managed services offering that helps clients more rapidly and effectively deploy and manage their ecommerce environments.
- A new offering for Strategic Supply Management, available on-premises and as a SmartCloud solution that speeds and improves supplier governance, risk and compliance.
IBM currently analyzes more than $100 billion in commerce transactions per year in the cloud. Current IBM customers that have embraced cloud-based Smarter Commerce offerings include RadioShack, Bank of Montreal and Urban Outfitters.
With these new offerings, IBM can provide customers with automation and intelligence while accelerating and improving marketing, sales, customer service, procurement and supply chain management. More on that announcement here.
The Emerging CMO
I mentioned earlier we conducted a number of interviews, which Scott and I will be featuring in our respective blogs over the next few days (weeks?) as time and space permits.
I’ll start with our first day of interviews, where Scott and I had the opportunity to speak with Forrester Research “boomeranger” David Cooperstein, who’s in his second stint at that consultancy and focusing on the milieu of the Chief Marketing Officer.
David spoke to some of the concerns he’s hearing from CMOs, including the real fear of losing control of their brand and the emerging focus shift from creative- to analytical-driven marketing.
The cloud space continues to heat up and without dissipating. Cloud computing, that is.
Just today, IBM unveiled the industry’s most advanced cloud services and software designed from the ground up for enterprise clients.
New IBM SmartCloud services and capabilities introduce unprecedented choice, security and portability as businesses shift critical activities to the cloud and approach its use as a platform for business.
IBM plans to support about 200 million users by the end of 2012 as clients shift core applications and processes to the IBM SmartCloud.
According to a new IBM survey of over 500 business and IT leaders, only 33 percent have deployed more than a cloud pilot today but that number is expected to more then double in the next three years. By 2015, 40 percent of the respondents say cloud will bring “substantial change” and 30 percent say cloud will drive the invention of business models and revenue streams.
The study clearly indicates that enterprises see the value of cloud but face a unique set of challenges around security, reliability, standards and control in truly extending the use of cloud beyond IT and the virtualization of data centers.
To help bolster the use of clouds by enterprises, today IBM is launching:
- IBM SmartCloud Application Services – A new service that will give enterprises a platform to realize the cost and time savings of a Cloud environment for their most mission-critical enterprise applications while maintaining a high level of control and security over deployment and access
- IBM SmartCloud Foundation – A new portfolio of breakthrough cloud software that allow enterprises to quickly deploy and control clouds within their own firewalls.
- IBM SmartCloud Ecosystem – New services for IBM partners and ISVs to help thousands of small and medium business clients adopt cloud models and manage millions of cloud based transactions by assisting their customers in areas as diverse as banking, communications, healthcare and government to build their own clouds or securely tap into the IBM SmartCloud.
Go here to get the details about several aspects of today’s IBM cloud announcements.