Impressions From SXSW Interactive 2012: Q&A With Newsjacker Dead Head David Meerman Scott

Scott’s interviewed David Meerman Scott several times for developerWorks, but never on camera.  That changed at SXSW Interactive 2012.

If you’re not familiar with Scott’s work, you’re missing out on one of the early voices analyzing and detailing the opportunity presented by social media.  From The New Rules of Marketing & PR  to his latest book, Newsjacking, David Meerman Scott has been a consistent and practical voice in helping organizations large and small, as well as individuals, navigate the contours of the new and social media.

He talks about all that, and the marketing lessons he learned from the Grateful Dead, in our extended interview below.