Turbotodd

Ruminations on tech, the digital media, and some golf thrown in for good measure.

Posts Tagged ‘e-retail

Black Friday: U.S. Online Retail Up 20% Year-Over-Year!

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I had absolutely nothing to do with shopping today, online or off.  But I seemed to have been a minority, and for those retailers looking to the holiday season to help bolster an otherwise anemic year, they will be excited by the news delivered today by the IBM Coremetrics e-retailing Black Friday Benchmark Report.

No flies on those guys! Apparently they were too busy counting everyone else’s clicks to pursue any of their own.

Click image to enlarge. Black Friday e-retail sales in U.S. were up 20% over the same period last year, with consumers turning to mobile devices like smartphones and tablets for their e-shopping efforts more than they ever have.

E-retail sales at major online retailers were up 20 percent as of 3 P.M. EST this afternoon, compared to the same time on the Friday after Thanksgiving last year.

The survey monitors some 500 major U.S. Online retailers, and the 20 percent is in line with the 20 percent year-over-year increase IBM was reporting mid-day yesterday.  However, apparently lots of folks are holding out until they’ve allowed the turkey trytophan to kick in and the evening football games to start, because full-day online Thanksgiving sales ended 39 percent up over the holiday last year and they soared Thursday evening.

Mobile devices also played a much bigger role in online shopping this year, according to the benchmark.  Shoppers are making 9.73 percent of their purchases from mobile devices such as smartphones and tablets, about the same as Thanksgiving day. And, as much as 17.37 percent of traffic to e-retail sites is coming from mobile devices, higher than even the 15.2 recorded yesterday.

Following are some other key highlights from this afternoon’s report (again, as of 3 P.M. EST):

  • Consumer spending increased: Online sales were up a healthy 15.9 percent, with consumers pushing the average order value up from $170.19 to $190.80 for an increase of 12.1 percent.
  • Luxury goods are making a comeback. Jewelry retailers reported a 17.6 percent increase in sales.
  • Social shopping. Consumers appear increasingly savvy about their favorite brands’ social presence, and are turning to their social networking friends for information about deals and inventory levels. 
    • Though the percentage of visitors arriving from social sites is fairly small relative to all online visitors — nearly 1 percent — it’s gaining momentum, with Facebook dominating the space.
  • Surgical shopping. Consumers know what they want and where to get it. People are viewing 18.0 percent fewer products on sites than they did last year, suggesting they are shopping with a specific item in mind and quickly moving up. (My kind of shopping! Surgical strike, indeed!)
  • Mobile shopping. Consumers are embracing mobile as a shopping tool, with 5.6 percent of people logged onto a retailer’s site using a mobile device on Black Friday (a jump of 26.7 percent compared to last Friday!)

The report also provided some color commentary on the types of retail categories and products that are especially sought this year:

  • Department stores.  They’ve become the research engine of choice for consumers looking for Black Friday deals and product promotions. As a consequence, shoppers are spending 17.7 percent more time year over year on department store sites.
  • Health and Beauty. A reported rise of 73.1 percent in the number of new consumers completing their first purchase on their sites and a 53.4 percent jump in the number of visits in which consumers completed an order.
  • In-Store Sales for Consumer Electronics and Appliances. These are expected to increase 3.5 percent this year compared to last, with consumers spending a larger-than-usual share in November, according to an analytics-based forecast from IBM’s Global Business Services division.

U.S. consumers have been increasing their savings relative to disposable income, from 2 percent in 2007 to nearly 6 percent today, which has led to strong pent-up demand for consumer electronics and appliances, both of which are typically seen as necessities in today’s economy.

Stay tuned here on the Turbo blog for other upcoming reports on the holiday season’s retail tidings.  It’s still Black Friday, we still have the weekend, and Cyber Monday is a full three days away!

Black Friday: Social And Upwardly Mobile

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It’s Cyber Monday.

Bosses everywhere, go ahead and hang it up.  Simply consider Cyber Monday an extension of the long holiday weekend.

Your employees are going to be plenty busy today, but not for work: There are deals to be had, submit buttons to be struck, credit card security codes to be discovered, shopping carts to be filled!!

And if early results in for Black Friday are any indication, a glorious Cyber Monday it could be.

IBM Coremetrics’ Third Annual Black Friday Benchmark Report was issued over the weekend, an analysis of the online retail sector during this important holiday shopping period.

Here’s what was witnessed from Friday’s e-shopping tidings:

  • Consumer Spending Increases: Online sales were up a healthy 15.9 percent, with consumers pushing the average order value up from $170.19 to $190.80 (an increase of 12 percent)
  • Luxury Goods Make a Comeback: Jewelry retailers reported a 17.6 percent increase in sales. These affluent shoppers appear very willing to open their wallets.
  • Surgical Shopping: Consumers know what they want and where to get it. People are viewing 18.0 percent fewer products on sites than they did last year, suggesting that they are shopping with a specific item in mind and quickly moving on.
  • Social Shopping: Consumers appear increasingly savvy about their favorite brands’ social presence, and are turning to their networks on social sites for information about deals and inventory levels. While the percentage of visitors arriving from social network sites is fairly small relative to all online visitors — nearly 1 percent — it is gaining momentum, with Facebook dominating the space.
  • Mobile Shopping: On Black Friday, 5.6 percent of people logged onto a retailer’s site using a mobile device, a jump of 26.7 percent compared to the prior Friday.

John Squite, chief strategy officer for IBM Coremetrics, had this to say about this year’s results:

“On Black Friday, consumers came, they clicked and they shopped their way across the Internet, and this time, they weren’t just looking for bargains. Consequently, we’re watching online retail, and increasingly social media and mobile, become the growth engines for retailers everywhere as consumers embrace online shopping not only for its ease and convenience, but as a primary means of researching goods and services.”

In related news, Comscore announced its own holiday e-commerce spending numbers: U.S. retail e-commerce spending for the first 26 days of the November – December 2010 holiday season: $11.64 billion has been spent online, a 13-percent increase versus the corresponding days last year.

Black Friday saw $648 million in online sales, making it the heaviest online spending day to date in 2010 and representing a 9-percent increase versus Black Friday 2009.

Thanksgiving Day (November 26), traditionally a lighter day for online holiday spending, achieved a strong 28-percent increase to $407 million.

Amazon continued its juggernaut performance, with a net positive 25 percent year-over-year increase in unique visitors on Black Friday (compared to 9 percent at Target, 1 percent at Best Buy, and a negative 1 percent at Wal-Mart).

My two cents on this year’s Black Friday: The digital mobile and social nexus is far from reaching its apogee — the mobilly-empowered shopper is a new species, one unafraid to walk into the store with information and resources at their fingertips, from the Web, and their friends and family, to inform their purchases: before, during, and even after their purchases.

Smart retailers, rather than discourage price-conscious mobile shoppers, should turn lemons into lemonade, offering more price-matching and e-couponing that draws such mobile shoppers into their stores in droves.

Now if you’ll excuse me, it’s early Monday morning and I’ve got some holiday shopping to do.

Written by turbotodd

November 29, 2010 at 2:49 pm

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