Turbotodd

Ruminations on tech, the digital media, and some golf thrown in for good measure.

Posts Tagged ‘danah boyd

SXSW Interactive 2010: Day 2 Recap Podcast

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Scott and I took our weary bones (and minds) into the front foyer yesterday, found ourselves a table, and had a nice twelve and a half minute recap of the day’s topics, including the disruption of business models, privacy, influence, education, and more.

Go here to check it out (12:30 MP3)

Written by turbotodd

March 14, 2010 at 3:18 pm

Mobile Nowhere

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You don’t have to hit me over the head about the fact that mobile is a key meme at this year’s SXSW Interactive.  I get it.

However, don’t look for me on any of those mobile social networking services.  As I joked in a recent Tweet, I’ve not become mayor of anything on Foursquare or gotten any rewards on Gowolla because it’s nobody’s business but my own where I am at any given time.

And, I have no interest in having all that information shared with third parties who don’t necessarily have my best interest in mind.

You need look no further than the recent incidences with Google Buzz or Facebook to know that your information can be used against you even when brands with the seeming best of intentions screw people over without any consequence to them, and all in the name of “adding value” to their service.

Most of the value being added is to their bottom line.  Make no mistake about that.

I’m not suggesting these services can’t be fun.  I got a full-on demo of FourSquare the other night, and a guy from E-Bay explained how I could use it to find all the geeks in the bar at once.

Certainly an interesting opportunity, particularly with respect to SXSW Interactive.  We geeks are mostly harmless, but honest to God, if I want to find a few thousand of them, all I have to do is walk within four blocks in any direction of the Austin Convention Center.  You can’t throw an iPhone without hitting a geek…several at once, in fact.

But what if I were a battered woman whose ex-husband was trying to track me down by socially engineering their way into my profile?

What if I were a Chinese dissident on foreign soil trying to remain completely anonymous?

What if I just simply don’t want major Internet concerns profiting from my whereabouts?

If I want to become mayor I’ll run for office someday.  In the meantime, if you want to find me, send me a Tweet or an email.

My FourSquare account is no more.

Written by turbotodd

March 13, 2010 at 8:19 pm

Ain’t A Bad Place To Be

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I’m starting my morning with a little AC/DC.  Hence the title.

Also, it’s a relevant riff on IBM’s recent recognition by the Ponemon Institute, which in its most recent privacy survey puts IBM just behind #1 American Express when it comes to protecting personal information, and #1 for technology companies.

This recognition makes me proud as a citizen of the IBM Corporation.

And I don’t think this kind of recognition just happens by accident.

As far back as I can remember, starting with former Chairman and CEO Lou Gerstner, his consigliere and chief counsel Lawrence Ricciardi, onetime IBM media VP Marianne Capponnetto, and IBM Chief Privacy Officer, Harriet Pearson, there has been an ongoing and serious internal IBM recognition that privacy would be a fundamental issue of the digital age, along with the actions to back it up.

This included one of the industry’s earliest and most aggressive online privacy policies, as well as moves intended to help bring the industry along (including IBM’s 2000 decision not to advertise on sites that didn’t contain a  privacy policy).

The issue of privacy could never be more serious than it is today.

From the potential for misuse and abuse of geolocation information, to political and social repercussions for companies and governments revealing information that can harm individuals and groups, to the most innocent intention of online connections inadvertently revealing too much information and leading to problems ranging from social embarrassment to extreme legal jeopardy — all these and more are both potential and real scenarios.

The rankings in the Ponemon survey were arrived at from responses by 6,627 U.S. adults that included more than 38K individual company ratings, and this is the third consecutive year that consumers recognized IBM at the most trusted IT company.

Harriet had this to say about the award: “We are honored to be recognized by consumers as the most trusted business-to-business company in Ponemon Institute’s survey. As data rapidly moves from the desktop to the cloud, consumers are more aware and concerned than ever about the security and privacy of their personal and sensitive information. IBMers worldwide are committed to delivering trusted and secure technologies, services and solutions that protect the privacy of our clients’ most valuable and critical assets and operations.”

In addition to ranking the most trusted companies, the Ponemon study reported that only 41 percent of consumers feel they have control over their personal information, down from 45 last year and an overall drop from 56 percent in 2006.

The survey also noted that identity theft is a top area of concern among consumers with fifty-nine percent of the respondents indicating that fear of identity theft was a major factor in brand trust diminishment, while 50 percent said notice of a data breach was a factor.

“The security of personal information is more important than ever to consumers and brand trust is closely associated with whether or not individuals believe that a company can provide privacy protection,” said Dr. Larry Ponemon, chairman and founder, Ponemon Institute.

Interestingly, as I prepare to head over to SXSW Interactive here in Austin, I count no less than 4 or 5 sessions on the topic, with Microsoft social networking research diva danah boyd giving a keynote on the subject tomorrow (“Privacy and Publicity”).

So, congrats to IBM and all the other recognees, but look for more details on this topic here in the coming days and weeks.

Written by turbotodd

March 12, 2010 at 5:35 pm

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