Ruminations on tech, the digital media, and some golf thrown in for good measure.

Posts Tagged ‘case studies

Impressions From SXSW Interactive 2012: Q&A With IBM Social VP Sandy Carter: 5 Social Media Surprises

leave a comment »

Nobody at IBM has been a bigger champion of social media and social business than Sandy Carter, our VP of Social Business Enablement.  Sandy has had a long and storied career at Big Blue, including helping run and transform our Tivoli line of business as its vice president of marketing (where, in the spirit of full disclosure, I once upon a time helped run that line of business’ Web site).

Sandy’s been spending a lot of time on planes lately meeting with customers from around the world and hearing their needs, challenges, and opportunities with respect to social business.  If you’d like to discover what she’s been hearing, check out her informative interview below.

%d bloggers like this: