Turbotodd

Ruminations on tech, the digital media, and some golf thrown in for good measure.

Posts Tagged ‘alexa

A Drop in Tablets

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Whatever you do, don’t look at the Dow. Again.

Trading just started here in the U.S., and the Dow is already on the way down again (but only 1.68 percent, as of press time).

Stairs on the way up, elevator on the way down.

Me, I want to turn my attention back to some positive technology news. Okay, er, uh, well, some technology news, anyhow.

I’ll start with a report from IDC as reported by VentureBeat on the subject of tablet sales. IDC’s latest report indicates the tablet market has now declined YOY for 13 quarters straight, with Q4 2017 witnessing a 7.9 YOY decline.

IDC’s estimates count both slate form factors and detachables (tablets with keyboards included).

In terms of market share, Apple led the way with 26.6 percent share, followed by Amazon at 15.6 percent, and Samsung at 14.1 percent.

If you, too, aren’t in the market for a new tablet, perhaps the Apple HomePod might strike your fancy.

The Verge got their hands on one, explaining that whether Apple likes it or not, the HomePod "is the company’s answer to the wildly popular Amazon Echo and Google Home smart speakers."

So what’s the skinny? The Verge writes that "while it’s true that the HomePod sounds incredible — it sounds far better than any other speaker in its price range — it also demands that you live entirely inside Apple’s ecosystem in a way that event Apple’s other products do not."

So, Apple HomePod is like Wilson the Volleyball — it lives on an island, like Tom Hanks in "Castaway." Got it.

For an example, consider this headline from the review: "Siri Can’t Compete with Amazon Alexa or Google Assistant."

You can’t ask Siri to look up a recipe. You can’t ask Siri to make a phone call. (You have to start the phone call on your phone and transfer it to the HomePod to use it as a just-okay speakerphone.) Siri also can’t compete with the huge array of Alexa skills, or Google Assistant’s ability to answer a vast variety of questions.

In other words, if you’re living on Apple’s island ecosystem, have at it.

Written by turbotodd

February 6, 2018 at 8:49 am

Posted in 2018, apple

Tagged with , , , ,

Not So Super Ads

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This is the first time in years where the actual football game, the reason for the Super Bowl, steadily outperformed that of the TV commercials.

What is supposed to be a high peak for marketeers everywhere fell flat on its face in this year’s roster of ads, with agencies and clients taking few, if any, real chances and offering us the same old boring work we can pretty much see the rest of the year.

Sure, there were a couple of exceptions — the Tide media blitz was clever, and Jeff Bezos’s Alexa losing her voice was funny — but overall, it seemed as if Madison Avenue had decided to phone it all in this year.

Perhaps after a year of constant presidential Tweeting and daily new churn about Russia investigations and ill-fated memos, the agencies were just too tired to do much else.

Then again, it was a huge missed opportunity, to make something of this moment, perhaps to even acknowledge in a celebrated manner that the grand moment of TV advertising has probably had its place in the sun and is ebbing into the twilight of marketing history, replaced by data- (and lest we forget, bot-) driven marketing, with creativity taking a back seat to results.

We are firmly ensconced in a performance-driven economy, and marketers are going to increasingly demand performance-driven results.

Me, I just miss Socks the Puppet. 

And helluva football game!

Written by turbotodd

February 5, 2018 at 9:07 am

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