Turbotodd

Ruminations on tech, the digital media, and some golf thrown in for good measure.

Archive for the ‘social network analysis’ Category

Live @ Information On Demand 2012: Think Big…Really Big

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Though David Copperfield may be keeping an eye out over the Las Vegas Strip, this year’s mantra to “Think Big” at IBM Information On Demand 2012 is no illusion. There are big issues to tackle, we’ve got more data than ever, being acquired at a pace unmatched in recorded history, and amidst all that information are insights that we all can use to better run our businesses — if we could just find them. Our time in Vegas this week should prove to be a great start.

Greetings from Viva Las Vegas, Nevada.

It’s Sunday, and if it’s Sunday, it’s football…and, Information on Demand 2012.

It seems like I was only here a short year ago…and come to think of it, I was!

How time, and technology, flies…but, as the industry goes, so goes IOD.  This year, there are more issues to discuss, more folks to talk to, and more technologies to cover, even as all we IOD attendees are being asked to “Think Big.”

Which is a good thing, because there are some big issues on the information management table that need discussing.

We’ve got more data than ever, being acquired at a pace unmatched in recorded history, and amidst all that information are insights that we all can use to better run our businesses, our governments, even our lives, yet not necessarily with any clear boundaries about who can do what with who’s information and when and under what circumstances!

But boy, if only we could make sense out of it all.

It reminds me of the magic show I went to see yesterday afternoon at the MGM Grand here in Vegas, starring none other than the world-renowned illusionist, David Copperfield.

If you’ve never seen him perform, first of all, I highly recommend you taking in his show at the Hollywood Theatre there.

Copperfield is the genuine article, an illusionist whose humanity surpasses his skills as a magician.  An entertainner who made a Studebaker appear onstage from out of nowhere, the story behind which that explained the import of that car to Copperfield and his family nearly bringing tears to my eyes.

One minute I was laughing, one minute I was surprised and astonished, and the next minute I was crying…in my book, the mark of a superior entertainer who understands his audience.

And such is often the case in the realm of effective information management.  One minute, we have our handle on the situation, making sense of the information at our disposal…and the next, a new requirement, a new technology, a new methodology comes along and throws a wrench in our proverbial analytical fan.

But like Copperfield, we must always be thinking of our audience.  Who are they, what motivates them, what do they need from us, what do they NOT need.  Often it’s not what you say but what you don’t that most makes the point.

Which is why we’re here in Vegas, to Think Big. To put our big boy and girl thinking caps on to figure out how we can handle this additional onslaught of information effectively and efficiently, with grace under pressure.

As part and parcel of that, we’re here to attend the over 700 technical education sessions, the 110 hands on labs, and to hear the 300+ customer speakers who have been there, done that in Information On Demand 2012.

And finally, to also hopefully have a little fun along the way.  It is Vegas, after all.  And all that nonsense about what happens here, stays here??  You don’t really believe any of that bit, do you?

It IS 2012, after all.  What’s not picked up by a smartphone will be Tweeted by your colleagues and read by your boss back at the home office.  So behave yourself!

Because all of that, and much, much more is what constitutes the Information On Demand experience, and that’s what myself and our extended IOD 2012 social team will be here to cover for you.

So, check your IOD Smartsite or program guide in your badge, and get going, and please keep an eye on Twitter, hashtag #ibmiod, for all the latest.

New IBM Software Transforms the Digital Experience

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The IBM Intranet Experience Suite pulls together company information and data, personalized content and news, and social media and analytics, enabling employees to connect, collaborate and access information at anytime, from anywhere.

IBM today announced new software that helps CMOs and CIOs transform the digital experience for employees, customers and fans across a broad range of mobile devices.

The IBM Intranet Experience Suite pulls together company information and data, personalized content and news, and social media and analytics, enabling employees to connect, collaborate and access information at anytime, from anywhere.

By 2017, the CMO will have greater control of the IT budget than the CIO, according to Gartner. Marketing budgets will grow 7-8 percent over the next 12 months, which is 2-3 times that of IT budgets.

With the growing number of mobile devices, social networks and social media tools on the rise, CMOs struggle to reach their audiences. At the same time, CIOs are struggling to provide access to company data on every type of device for a geographically distributed workforce.

Given the business realignment between marketing and technology, the CMO and CIO can no longer afford to operate on separate stages. To succeed, they’ll have to forge a shared agenda to deliver business results through innovation and efficiency, working together to streamline their technology needs.

The convergence of social and mobile is prompting organizations to revisit decades-old website to create exceptional web experiences to reach and engage with their audiences.

And despite their growing reliance on technology and their soaring budgets, CMOs readily admit they lack the skills that IT requires. According to the IBM CMO Study, while 79 percent of CMOs expect high levels of complexity in their job over the next five years, only 48 percent feel prepared to deal with it.

Building on these increased demands, IBM is delivering a new Customer Experience Suite giving millions of marketing professionals the power to manage and integrate all types of data on their web sites and then analyze it for deeper insight into customer buying patterns and sentiment.

Also delivered today, the new IBM Intranet Experience Suite pulls together company information and data, personalized content and news, and social media and analytics, enabling employees to connect, collaborate and access information at anytime, from anywhere.

The Power of Social, Mobile And Analytics

The new IBM Intranet Experience software brings together the power of social networking, analytics and mobile computing to front office operations and externally to clients, allowing companies to create exceptional Web experiences. As a result, organizations can gain faster insight on customer buying patterns and consumer sentiment allowing them to more quickly reach and engage their audiences.

At European industrial automation technology manufacturer Omron, employees are connecting knowledge and technical know-how through the organization’s Intranet, helping to meet the specific needs of their customers.

Omron delivers an exceptional Web experience through a single communication platform that embeds relevant social data into the daily workflow. Omron has sped knowledge sharing across boundaries and between departments, enabling employees to support customers better and faster.

Working with IBM and its partner Portico, Omron created an award-winning business intranet, called Ozone internally, helping to create a single-source communication and collaboration platform for all 1,700 European employees.

The IBM Intranet Experience Suite integrates with external social media, including Twitter, LinkedIn and YouTube, allowing employees to pick and choose which applications they want in their Intranet view. For example, a sales manager can leverage the Cognos software integration to ensure a clear view into monthly sales reports by region, as well as competitive background on new product updates and forecasts.

“The world is changing and is becoming increasingly connected and social,” said Michel Min, Head of Strategic Communication & eMarketing, Omron Europe B.V. “Because of this, we know our clients are changing as well, which is why it’s increasingly important to ensure our sales teams have the right information at the right time.”

Analytics to Help Marketers Engage Audiences 

From digital marketing and mobile commerce, to websites and social media, marketers are inundated — often paralyzed — by data amassed from consumers via searches, purchase histories, Facebook “likes” and comments on Twitter.

Combine that with data about in-store traffic, conversations with call centers and updates from suppliers, today’s marketers confront a daily deluge of data waiting to be sifted for nuggets of intelligence they can act upon to boost their business.

Because of this, it’s critical for CMOs to not only be aware of and monitor the social conversation, but to truly understand the sentiment and interact one-on-one with that customer. Taking it one step further would be to integrate these conversations directly into the organization’s web site, providing one place to both network and shop.

The new IBM Customer Experience Suite provides CMOs with the power to manage and integrate all types of data on their web sites and then analyze it for deeper insight into customer buying patterns and sentiment.

Web data has evolved today to include social media, videos, and web-based forms, as well as traditional enterprise data such as financial, customer and order data, and transactions. The software suite pulls together IBM’s market-leading enterprise portal, web content management, forms, and enterprise social networking software into a single view.

CIOs Creating Exceptional Intranets To Help Employees Gain Insight from Data Deluge

The new IBM software also helps business leaders extend their corporate intranet to a broad range of mobile devices in an effort to deepen employee collaboration and information sharing.

According to IDC, employees typically see up to a 30 percent increase in productivity using social tools internally to complete their work. With unlimited access to any type of information, consumers expect this same level of information availability in their professional lives, in order to work efficiently and reach business goals quickly.

The new IBM Intranet Experience software brings the power of social and analytics capabilities to CIOs and lines of business employees helping organizations innovate and evolve their internal operations and communications. The solution pulls together company information and data, personalized content and news, and social media and analytics, enabling employees to connect, collaborate and access information at anytime, from anywhere.

You can learn more about the IBM Intranet Experience Suite here.

Live @ IBM Smarter Commerce Global Summit Madrid: Jose Luis-Iribarren On Social Network Diffusion

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Jose Luis-Iribarren is a 25-year veteran of IBM who led the Olympics Web projects for the Atlanta Summer games in 1996, Nagano in 1998 and the Sydney games in 2000, where he received the IBM Chairman Award for his work. At the Institute of Knowledge Engineering, Jose Luis has most recently been applying Social Network Analysis techniques to e-marketing. His goal with that effort is to develop a quantitative model of information diffusion through online social networks.

The strangest things happen when you find yourself walking out of an elevator (or, as they call it here in Europe, a “lift”) in hotels halfway around the world.

In my case, I stumbled upon an old friend this morning, Jose Luis-Iribarren, a former IBMer and now social networks innovation manager with the Institute of Knowledge Engineering here in Madrid.

Jose Luis spent 25 years at IBM, where he led the creation of the first official Web Site for an Olympic Games for Atlanta in 1996.

I also had the opportunity to hear firsthand some of his experiences in “pathfinding” the early digital marketing milieu, as well as some fascinating stories about his experiences helping manage the Web (including learning about the “Bento Box” effect in the 1998 Nagano Olympic Winter Games).

It was a far-ranging discussion about the cutting edge of digital marketing, and a great opportunity to renew the acquaintance of old friend.

And all because of the serendipity of an elevator, and the real-world network effect!

TurboTech: A Humorous Look At 2011 Technology Trends In Review

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It’s not many people who have the opportunity to be able to say that they’ve worked with a true broadcasting professional like Scott Laningham.

Blogger's Note: No dolphins were harmed during the making of this video. Green pigs who stole bird's eggs, well, that's a whole other story!

It’s even less people who would take the opportunity to actually come clean and admit to having done so, especially on more than one occasion.

Because I’m neither a true professional nor someone who likes to allow the skeletons in his closet to begin to accumulate, instead of facing as many of them as I can take head on like some egregious out-of-control episode of “Walking Dead,” or, worse, a full-on “Angry Birds” like assault come to life (but only if it’s the ad-supported version, as we’re too cheap to actually buy a copy), it is with great pleasure that I feature for you my readers the latest episode of “TurboTech,” another fine example supporting the postulation by Gartner and others that broadband video is here to stay…even if Scott and I are not destined to be ourselves.

The following is video documentary evidence of what happens when nature cannot simply abhor a vacuum, but instead must attempt to fill it with technology forecasting tripe at the end of another grand year of massive technological disruption.  In our case, the year 2011, which was filled with much technological wonder and wonderment, not the least of which included fabric-based computing.

It shall also not go unnoticed by somewhat regular (assuming there are any of you) viewers that Scott continues to look and sound much, much better than me in these episodes, indicating once again that Scott continues to have better technology than me.

This, too, must change.

An Epic Game

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Never mind the fact that I’m a Texas Rangers fan.

Never mind that I grew up in north Texas playing the game of baseball, first as a pitcher, then later as an outfielder, a short stop, and finally a catcher.

Never mind that baseball in north Texas was almost a religion, and that for young boys growing up on its plains there was nothing like those lights surrounding the diamond at night.

Also, never mind the fact that for nearly 50 years, the Rangers could never seem to pull it all together at the same time — the hitting, the fielding, and the pitching.

Certainly not the pitching.

Never mind that I lived in and around New York City during the Yankees late 1990s heyday, even attending a World Series game against the Atlanta Braves, a nail biter in and of its own right.

Put all that aside. Last night’s game between the Texas Rangers and the St. Louis Cardinals was simply epic.

It was dramatic, it was heart-stopping, it was nerve-wracking…it was even heart-breaking at times.

But it was also all what baseball in October should be about.

Even though my team came out on the losing side, it’s a game I will never forget.

And apparently, this series is one that the fans won’t forget anytime soon as well.

I mentioned in a post a week or so ago that IBM had partnered with the USC Annenberg Innovation Lab to mine social sentiment for this year’s World Series.

In the last report, which covered games 3 and 4, the number of tweets increased from game 2 to game 3 as fans turned to Twitter to share the baseball experience.  I expect the Tweets in game 6 will be off the charts.

There are some other interesting highlights which you can read in the Smarter Planet blog post here.

I tried to keep an eye on the Twitterstream last night, recognizing that game 6 was something special. But I wasn’t alone, as the Twitterstream moved by so quickly, it was difficult to even read the individual posts.

I expect game 7 will be no different.

I’ll be firmly planted on the edge of my couch for its entirety.

Written by turbotodd

October 28, 2011 at 4:50 pm

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