Turbotodd

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Archive for the ‘mobile first’ Category

IBM Helps ING DIRECT Canada Connect with Mobile, Social Customers

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ING DIRECT Canada's mobile application, developed with IBM, delivers customers with a dashboard view based on their most frequent banking activities.

ING DIRECT Canada’s mobile application, developed with IBM, delivers customers with a dashboard view based on their most frequent banking activities.

IBM is making a fast start with its new “Mobile First” initiative, which is intended to help companies around the world bring all their resources together to strengthen customer engagement, whenever and wherever the customer wants, and on the customer’s favorite device, which is increasingly a mobile one.

IBM client ING DIRECT Canada is applying a “smarter commerce” approach to consumer banking with IBM’s help in meeting the growing expectations of its 1.8 million customers.

IBM announced today that it is working with the online bank to deliver innovative financial services that improve ING DIRECT’s customer experience including simplified account access across mobile devices and social media channels, voice recognition, and advanced security.

ING DIRECT Canada’s mobile application, developed with IBM, delivers customers with a dashboard view based on their most frequent banking activities.

Based on IBM software and services, these innovations support ING DIRECT’s Orange Snapshot initiative, designed to provide its clients greater control to manage their accounts within their increasingly mobile and social lifestyle.

Orange Snapshot gives mobile consumers a complete and simplified view of all their accounts, as well as bill payment and email money transfers, in two easy clicks.

This allows consumers to sign on once from their mobile device, saving time and aggravation from multiple log-ins.

Working with IBM, the bank’s latest mobile innovation allows clients to easily and securely access their ING DIRECT account information from within Facebook’s social networking site.

Clients who opt-in to this app are able to view their account balances, history and pending transactions as well as receive account notifications — real time messages automatically pushed to them within Facebook.

With security and privacy always top of mind, ING DIRECT plans to expand this application further to include transactions such as transfers, bill payments and email money transfers.

Furthermore, ING DIRECT allows clients to share their experiences through Facebook and Twitter to make saving money more intriguing.

In a recent survey, ING DIRECT learned that 52 percent of consumers were able to forego non-essential purchases when they could better visualize the impact of their spending habits.

IBM’s Smarter Commerce initiative is designed to help businesses better connect with the rising tide of digital consumers who prefer to buy through online, mobile and social channels.

It is estimated that there are more smartphones on the planet than humans. According to IDC, by 2016, more than 10 billion smartphones will be in use around the globe. In Canada, more than half of smartphone users bank from their devices — and that number grows higher when looking at users between the ages 18-34.

ING DIRECT continues to work with IBM in seeking new ways to connect to mobile applications in order to advance sales, manage secure transactions, and provide new insights about clients.

The bank has begun experimenting with new voice recognition capabilities on their mobile apps that will allow clients to conduct simple banking transactions by speaking rather than typing or the application can read account information to the customer.

ING DIRECT is also exploring the use of biometrics within their mobile apps for purposes such as client login to improve the client experience while maintaining the highest standards of security. Internal pilots are already yielding positive outcomes.

Recently, Forrester Research, Inc. recognized IBM as a leader in enterprise mobility services, according to the February 2013 report The Forrester Wave TM: Enterprise Mobility Services, Q1 2013.

Based on an analysis of 13 global leaders’ enterprise mobility capabilities and how they stack up, the report indicates that IBM “brings clients a world-class design agency combined with breadth and depth of enterprise mobility consulting both in terms of technology capabilities and global presence.”

You can go here to learn more about IBM’s “Mobile First” initiative.

IBM Opens Lab To Bring R&D To The CEO

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One of the things we heard about extensively during our time on the ground at SXSW Interactive 2013 in Austin over the past week was the importance of the customer experience.

Whether that be in applications in mobile devices, in customer service via the social media, the physical experience of a brand’s product or service…the customer experience rules!

And this anecdotal data is supported by IBM’s own research, including last year’s Global CEO Study, which queried 1,700 CEOs from 64 countries and 18 industries and found that CEOs are changing the nature of work by adding a powerful dose of openness, transparency, and employee empowerment to the command-and-control ethos that has characterized the modern corporation for more than a century.

The study revealed that the advantages of this fast-moving trend are clear: Companies that outperform their peers are 30 percent more likely to identify openness — often characterized by a greater use of social media as a key enabler of collaboration and innovation — as a key influence on their organization.

Those “outperformers” are also embracing new models of working that tap into the collective intelligence of an organization and its networks to devise new ideas and solutions for increased profitability and growth.

In order to forge those closer connections with customers, partners, and a new generation of employees in the future, CEOs plan to shift their focus from using e-mail and the phone as primary communication vehicles to using social networks as a new path for direct engagement. And while social media is the least utilized of all customer interaction methods today, it stands to become the number two organizational engagement method within the next five years, a close second to face-to-face interactions.

Big Data, Big Opportunity

Given the data explosion being witnessed by many organizations, CEOs also recognized the need for more sophisticated business analytics to mine the data being tracked online, on mobile phones and social media sites. The traditional approach to understanding customers better has been to consolidate and analyze transactions and activities from across the entire organization. However, to remain relevant, CEOs must piece together a more holistic view of the customer based on how he or she engages the rest of the world, not just their organization.

The ability to drive value from data is strongly correlated with performance. Outperforming organizations are twice as good as underperformers at accessing and drawing insights from data. Outperformers are also 84 percent better at translating those insights into real action.

From Theory to Action

To this end, IBM today announced the creation of the IBM Customer Experience Lab, dedicated to helping business leaders transform the way customers experience their products, services and brands through the use of mobile, social, cloud and advanced analytics technologies.

IBM Research scientists and business consultants will co-create with clients to deliver systems that learn and personalize the experiences of each individual customer, identify patterns, preferences and create context from Big Data, and drive scale economics.

The IBM Customer Experience Lab will provide CEOs, CMOs, CFOs, heads of sales and other C-suite executives direct access to a virtual team of 100 researchers, supported by the deep industry and domain expertise of thousands of IBM business consultants addressing the opportunities of the digital front office.

In the new age of Big Data and analytics, organizations are reassessing how to move from addressing mass audiences to personalized relationships. The same technologies allow enterprises to engage in new ways with their employees, allow government agencies to build new relationships with citizens, or enable new models of interaction among students and educational institutions.

IBM Research is developing technology assets and capabilities that can help deliver front office capabilities as a service from a cloud, design novel products to match customer preferences, and leverage math and psychological theories of personality to improve marketing effectiveness.
Client Engagements

The Lab focuses on innovation breakthroughs in three primary areas:

  • Customer insight. Applying advanced capabilities such as machine learning and visual analytics to predict differences in individual customer behavior across multiple channels.
  • Customer engagement. Using deep customer engagement to drive insight and continuously deliver value by personalizing engagement, versus transactional experiences.
  • Employee engagement. Embedding semantic, collaborative, and multimedia technologies to foster employee engagement and insight – in person and online.

Among the clients engaged with IBM on advancing their innovation process are Nationwide Building Society, the world’s largest building society serving 15 million members in the United Kingdom, and Banorte, one of the largest banks in Mexico with more than 20 million customers.

“Mobile and social technologies, and the ability to access information anytime, anywhere, is driving significant change in the way consumers bank and in the services they expect,” said Martin Boyle, Divisional Director of Transformation, Nationwide Building Society. “Our ability to innovate and anticipate, and not just respond, is what sets us apart from the competition and helps us to provide our customers with new and better ways to do business with us. By partnering with IBM, we can tap into its vast research and innovation expertise and facilities, which has already proved invaluable in our transformation program and will continue to be an important part in how we continue to innovate our service for customers.”

New Tools and Capabilities

The Lab provides IBM clients with an innovation process, assets and platform to give line of business leaders the exclusive ability to work side-by-side with IBM researchers and business consultants to analyze business challenges and jointly create solutions that integrate next-generation mobile, social, analytics and cloud technologies.

Co-creation with clients includes an innovation model called Innovation Discovery Workshops, which generate ideas, roadmaps, prototypes and solutions that draw on research assets, business consulting and IBM Software solutions in areas such as Smarter Commerce, Big Data, analytics, and Mobile First products.

The IBM Customer Experience Lab will be headquartered at the Thomas J. Watson Research Center in Yorktown Heights, N.Y., supported by researchers at IBM’s 12 global labs including Africa, Brazil, California, China, India, Israel, Japan, Switzerland, and Texas.

The Lab brings together skills across disciplines including service science, industries research, mathematics and business optimization, social, mobile, Smarter Commerce, data mining, cloud computing, security and privacy, cognitive computing and systems management. IBM invests more than $6 billion annually on research and development and employs about 3,000 researchers worldwide. IBM Global Business Services deploys business consulting, applications and delivery expertise globally, including market-leading business analytics, Smarter Commerce, mobility and applications management practices.

Visit here for more information about the IBM Customer Experience Lab, and follow IBM’s innovation breakthroughs on Twitter at @IBMResearch.

Live From IBM Pulse 2013: Dr. Danny Sabbah — The Internet Is The Computer

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Danny Sabbah

Dr. Danny Sabbah, CTO and general manager for IBM Next Generation Architecture, extols on the promise and virtues of the nexus between “systems of engagement” and “systems of record” at the opening general session of IBM Pulse 2013 in Las Vegas, Nevada, earlier today.

Welcome to the world of the hybrid cloud and legacy application environment, a merger of the front office and the back, the nexus of the burgeoning mobile and social milieu (the “systems of engagement”) with the systems of record.

This was the key message delivered in the opening general session of IBM Pulse 2013 here at the almost packed MGM Grand Garden arena here in Las Vegas, Nevada.

The opening itself was another kind of hybrid, one that featured a number of skilled percussionists drumming in the key messages of the challenges and opportunities facing IT organizations around the globe.

Speed is a constant.  Change is a constant.  Declining budgets are a constant.  What’s the variable?

The opportunity to create new kinds of value for the organization by better fusing business assets, facilities, infrastructure, and data into a seamless and holistic view of the entire operation, one whereby you help your organization better gain increased visibility, control, and automation.

In short, to move from being a cost center to a center of strategic business innovation, and to turn opportunities into outcomes.

Are you prepared to take on this new challenge?

IBM Tivoli marketing guru Scott Hebner entered the stage to set the stage for IBM Pulse 2013, explaining there were 8,000+ attendees from over 80 countries around the globe, and that the depth and breadth and diversity of experience in this room (and we’re talking about a pretty big room…like, as in, Carrie Underwood will be playing this room for Pulse this evening) was unprecedented.

Scott started his opening by asking a few key questions of the gathered infrastructure management faithful: Where does an infrastructure begin and where does it end?  How do we make it become more interconnected and instrumented so we can garner more value from existing assets?

Scott explained that we’re all sitting on a staggering amount of operational data, both animate and inanimate — and not just in the traditional data center, either.  In your tractors.  Your warehouses.  Your office buildings.

And this “operational big data” residing in all those assets is an enormous opportunity, one that allows us to better understand the “exact condition of everything in real-time.” Which means also extracting new value from those assets and, hence, being able to then provide better services to our organizations and users.

But the climbing of this new mountain of data has its challenges.  For one, skills.  IDC expects 7 million new cloud computing positions to come online, 6X that over the rest of IT employment.  That means new skills, new training, new…students.

Which is one of the primary reasons we’re all gathered here in Lost Wages, to come together and learn from the experts and one another, to improve the economics of IT, and to uncover those growth opportunities.

Scott introduced a customer who flew all the way here from down under, in Melbourne, Australia, to share their experience in this new frontier of computing.

Neal Roberts, the CIO of Yarra Trams, is part of a team that oversees the largest tram network in the world, one with 250 kilometers of track and nearly 500 tram cars that travel some 185 million track miles per year!

First, Yarra’s values, which help drive both the team and the trams: Think like a passenger, do Zero harm, and provide Continuous Improvement.

The first two are pretty self-evident, but the third, continuous improvement, takes some concerted and coordinated effort and a lot of hard work.

That coordination increasingly takes place between the line of business and IT organizations.  And Mr. Roberts explained that “We’re all facing the same challenges. Trying to manage the velocity of change, and to become centers of innovation while reinventing the customer relationship.”

For Yarra, that meant driving a symbiosis of asset management and location information, the so-called systems of record, with the real-time notification opportunities of social media data.

It goes a little something like this: The rains come, puts a tram out of service when it gets flooded, the operations center is notified, the operations center schedules a dispatch to fix the train, the schedule is altered, data is streamed to the public cloud (including a mobile app for tram users) to notify them automagically the train schedule has been disrupted/altered, the tram eventually gets fixed, all goes back to normal.

Yarra Tram

Yarra Tram of Melbourne, Australia, uses IBM Maximo asset management technology to bridge to “systems of engagement” and inform Melbourne citizens when trams are out of service so they can make other arrangement.s

No problem, the trams are back to running on time.

Dr. Danny Sabbah, CTO and general manager of IBM Next Generation Platforms, picked it up from there.

Dr. Sabbah observed that we are truly at an inflection point, and that since last year, the key themes which emerged around securing the cloud, mobile, and embedded solutions, have only become more important, and that we’re now seeing this increased integration of public cloud data and the existing services.

That is again the important nexus to focus on, because it is from that nexus that we’ll see increasing value unlocked by organizations around the globe, and it’s a new stage in the evolution of technology and the importance of data.

Dr. Sabbah included a key example: Mobile devices are anticipated to account for 40% of access to all kinds of business applications in the next few years.

And as a result of this, big data is joining mobile and cloud as the next must have competency.

“Devices are becoming more intelligent and communicating even more data,” Sabbah continued, and we’re getting “smart buildings, smart grids, and smarter healthcare. None of these are operating in isolated silos.”

“The convergence of these technologies,” he explained, “is driving the Internet of things.”

And yet intelligent interconnection and instrumentation is making it increasingly hard to balance efficiency and innovation. Sabbah explained, “The drive for innovation drives a commensurate need for technology optimization” and that optimization is what helps free up finite IT resources for focusing on innovation.

That is also another reason IBM has put so much muscle behind its PureSystems line of technology, with the express intention of freeing up people, time, and money from mundane operational tasks of server administration, data routines, etc., so they can work on value added projects!

The new cloud and mobile-based “systems of engagement” spoken of earlier, along with the systems of record from the past 40 years of computing, aren’t going away, and in fact, the opportunity for these systems to interact and interoperate extracts new value.  But that requires flexibility (read: openness) in their infrastructure design, because different workloads are coming together — some require new levels of optimization, others new levels of maintenance, and some towards speed of delivery.

But, ultimately, flexible architectures allow us to mash up new services, so that those organizations who build flexibility into their infrastructure DNA are those “most poised to win.”

Getting there will require rapid iteration and the continued “reduction of confused and conflicting infrastructure and software.”

“It’s not the network that’s the computer,” Sabbah wound down.  “It’s the Internet that’s the computer.”

Live From IBM Pulse 2013: A Day For Partners

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Turbo starts his IBM Pulse 2013 experience with a quick trip down golf, and "Rat Pack", history by playing a round at the renowned Las Vegas National golf course, one of the courses where Tiger Woods won his first PGA tournament victory in 1996. For the record, Turbo held his own, shooting an 84 (but convinced he could have gone lower if the greens had held).

Turbo starts his IBM Pulse 2013 experience with a quick trip down golf, and “Rat Pack”, history by playing a round at the renowned Las Vegas National golf course, one of the courses where Tiger Woods won his first PGA tournament victory in 1996. For the record, Turbo held his own, shooting an 84 (but convinced he could have gone lower if the greens had held).

Good morning, Las Vegas.

You know, I joke about Vegas as my second home, but I really do have to admit, it’s a city that continues to grow on me.

And I’m sure that couldn’t have *anything* to do with the delightful, if dreadfully slow, round of golf I played yesterday at Las Vegas National.

As I mentioned in a post on Friday, this is the very same course (one of three) where Tiger Woods won his first PGA Tour event, the Las Vegas Invitational, back in 1996 (he beat Davis Love III on the first playoff hole to win).

It’s also where Dean Martin, Sammy Davis, Jr., and others of the infamous “Rat Pack” used to hang out. I was only fifty years late on that front, but nonetheless, I did experience the course in all it’s glory and managed to pull of an 84. Considering Tiger’s 70 in 1996, I figure I was only .77 strokes a hole behind Tiger.

But enough sports analytics, because now all the play is behind me as I get down to work and the matter at hand, IBM Pulse 2013.

Please see my last post for some tips and tricks for navigating this year’s event (oh, did I mention, bring or go buy some comfortable shoes)?

I made my first navigation from the MGM hotel to the Convention Center this morning, and on the way, saw the now annual Burma Shave-like signs reminding us “we’re almost there!”

My favorite: Multitasking is all about doing several things badly all at once (There will be more of those tidbits of wisdom to come in future posts.)

Amen, oh great IBM Tivoli Confucian hallway philosopher!

Of course, this ain’t no Blazing Saddles shindig, so you actually *do* need a stinkin’ badge.

So, I picked mine up and wandered on into the Pulse Business Partner Summit to break a little fast, and chat with some of our partners.

When the lights went down, IBM Tivoli general manager soon hit the stage to “introduce” himself to the gathered wall-to-wall audience.

And it was quite an introduction.  I’ve interviewed Deepak a few times now at IBM events, and even I had no idea of his depth of experience at IBM.

He explained he’s once been a UNIX programmer and helped bring TCP/IP to the mainframe, had worked on the SP2 supercomputer that once upon a time outwitted a Soviet chess superpower, and helped implement a number of key high availability and systems management capabilities into IBM’s mainframe line.

More recently, Deepak was the chief marketing officer for Lenovo before returning to the IBM fold to lead our Business Analytics efforts and oversee the acquisition of SPSS.

Deepak warmed the audience to him with a very funny story about having been representing IBM with its new supercomputer at a conference in frigid Rochester. Apparently, the IBM computer was very plain and vanilla looking, and so the competition started making fun of it.

Deepak and his team decided to run out to Wal-Mart and purchase some Christmas lights, which they promptly wrapped around their supercomputer (turned out IBM had the fastest supercomputer, Christmas lights and all).

IBM Tivoli general manager Deepak Advani opens the Tivoli Business Partner Summit by introducing himself to the Tivoli crowd and explaining the depth and breadth of his background, which began as a UNIX systems programmer and shell script author back in the day. Advani now leads the IBM Tivoli organization worldwide, and will be featured prominently throughout IBM Pulse 2013.

IBM Tivoli general manager Deepak Advani opens the Tivoli Business Partner Summit by introducing himself to the Tivoli crowd and explaining the depth and breadth of his background, which began as a UNIX systems programmer and shell script author back in the day. Advani now leads the IBM Tivoli organization worldwide, and will be featured prominently throughout IBM Pulse 2013.

After establishing his background and bona fides, Deepak got down to business, reaffirming the critical importance of IBM’s partners to the Tivoli and broader IBM business, but explaining none of us in the ecosystem could rest on our laurels.

“We must bring more industry and domain expertise” into our technologies, Deepak asserted, “and we must also bring our line of business and IT audiences more closely together.”

This, of course, observing a theme pervasive within IBM since CEO Ginni Rometty took the helm: We must focus more on our line of business executives.

From CMO to CFO, they are increasingly involved in the IT decision-making process, and the back office has moved to the front, requiring a more collaborative “sell” for both constituencies.

Deepak also acknowledged the pain IT organizations felt these last several years, and explained that’s why IBM has worked to try and free them from operational matters with technologies like PureSystems, so that they can spend more time working with their LOB partners on innovation.

Finally, Deepak walked the audience through a number of key core and growth priorities, ranking among them the continued focus on mainframe and storage evolution, the importance of standars, and looking forward to growth areas like endpoint management and cloud computing.

He talked specifically about the notion of the “portability of workloads,” explain how IBM has taken patterns from PureSystems and moving them to the cloud. (A line of questioning I aspire to take up in my interview tomorrow on the Livestream stage with PureSystems’ Nancy Pearson and Jason Gartner.)

He also tiptoed through the world of “dev-ops,” with specific regard to managing the life cycles of applications.

Finally, Deepak explained we can do more to improve the design and usability of our portfolio, and also use analytics (his old job!) to improve and make better operational decisions.

Pulse 2013 is underway…hold on to your console!

Me, Frank, Dean, Sammy and Tiger

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Turbo was caught unawares at the TechTarget Online ROI Summit in downtown Austin yesterday. Among the devices identified there on the table: A Verizon Mi-Fi hotspot, Turbo's Verizon LG feature phone, a 5th gen iPod Touch, a "Blu" phone (quadband, works on GSM networks around the world, and serves as the Turbo "bat" phone), an HTC Wildfire Android tablet, and Turbo's newfangled Samsung Chromebook, which is looking like a bargain at the price ($216) compared to the new Google Chromebook Pixel ($1,300!)

Turbo was caught unawares at the TechTarget Online ROI Summit in downtown Austin yesterday as colleagues took a photo of him in “mobile warrior” mode. Among his electronic devices identified on the table: A Verizon Mi-Fi hotspot, Turbo’s Verizon LG feature phone, a 5th gen Apple iPod Touch, a “Blu” phone (quadband, works on GSM networks around the world, serves as the Turbo “bat” phone and FM radio), a Plantronics Pro HD bluetooth headset, an HTC Wildfire Android tablet, and Turbo’s newfangled Samsung Chromebook, which is looking like a bargain at the price ($216) compared to the new Google Chromebook Pixel ($1,300!)

All these people in Barcelona attending Mobile World Congress, and seemingly so little news coming out of there.

For me, the key headline was the Nokia 105 which, while yawned at by most westerners, has the potential to be the downmarket phone king as Nokia moves more aggressively into emerging markets.

It’s a $20 phone that offers the basics, including phone calls, SMS, an FM-radio and a flashlight. And, 35 days of standby with 12.5 hours of talk time.

If it were a quad band GSM phone, I’d have it on my short list for second phones.

The other big news was IBM’s MobileFirst strategy, which, while not nearly as sexy as yet another yawnifying tablet device, does provide some grown-up guidance and direction for companies actually trying to pull together something resembling a unified mobile strategy.

Here’s what IBM’s Robert Leblanc, IBM vice president, middleware, had to say about the IBM MobileFirst initiative:

“To date, mobile computing has been dominated by discussions of new smartphones, operating systems, games and apps. But enterprises have yet to tap into the potential of mobile business. Just as the Internet transformed the way we bank, book vacations and manage our healthcare, mobile computing is also transforming industries. As these devices become ingrained in everything that we do, businesses are now in the palms of their customers’ hands. IBM MobileFirst is designed to make the transformation to becoming a mobile enterprise a reality.”

Visit here to learn more about IBM’s MobileFirst initiative, and go here to watch the IBM Mobile webcast that took place in Barcelona yesterday.

As for me, I’m packing up my mobile devices and taking them on the road.

In fact, I packed them up and took them to the TechTarget Online ROI Summit here in downtown Austin yesterday, and my colleagues thought it was worthy of a Facebook photo.

To which I explained, “I was traveling light!” (See the photo caption for an explanation of what’s what.)

Where am I off to, you ask? To Vegas, of course. My second home! IBM Pulse 2013 kicks off on Sunday, and I’m heading out early manana to take in a little golf history lesson.

That is to say, I have a 2:30 tee time at Las Vegas National, the very same course where Tiger Woods won his first PGA Tour event back in 1996, and where Dean and Frank and Sammy and the rest of the Rat Pack used to hang out and swill martinis after a long hard-fought 18 holes.

I’d like to tell you I’m playing there because of all this history and Tiger lore, but the fact is the old Scotsman from GolfNow gave me a very aggressively priced tee time, which no other courses were offering!

After that, however, it’s all work, and I’m looking forward to interviewing a number of IBM Tivoli luminaries for the IBM Pulse Livestream channel, including some of our business partners, analysts, and the man himself, Deepak Advani, the general manager of IBM Tivoli.

I want to also remind you of Pulse on Vivastream, where you can go do some preliminary social networking. Also check out the killer feature there in the right hand column of the main page, the “DIY Videos” where you can get some early previews of Pulse session speakers. Kil-ler.

In fact, let me do this: Below is my list of “Everything You Ever Needed To Know About IBM Pulse 2013 But Were Afraid to Ask Turbo”:

  • Hashtag: #ibmpulse — all roads lead back to Twitter. Twitter is all-seeing and all-knowing at Pulse 2013.
  • Vivastream at Pulse — How you can maintain your crazy Pulse schedule, find your long, lost systems admin buddy…orrr, that really cute girl whose lip you accidentally bused in that crazy, countrified Carrie Underwood mosh pit.
  • IBM Pulse 2013 Conference Site — If you’re lost at IBM Pulse…or even if you’re not…this is always a good place to start. You can also use this page to find the video interviews I’ll start conducting on Monday.
  • IBM Pulse Smart Site (Registered attendees only) — The official keeper of your IBM Pulse calendar.
  • IBM Pulse On Facebook — Because we recognize there are people like me who spend way too much time on Facebook, and if you want to get their attention…

And now I want to pass you on to my good friend Rebecca’s Top Things You Shouldn’t Miss at Pulse 2013 — it does not include a round with Turbo at Las Vegas National, but other than that, it’s a great list.

Meanwhile, keep an eye for me on Saturday.  I’ll be the one driving down the Las Vegas Strip looking for errant drives.

IBM, Nokia Siemens Networks Announce World’s First Mobile Edge Computing Platform

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I’m not in Barcelona for the Mobile World Congress which kicked off there today, but it seems like just about everyone else is.

Please, give my regards to Gaudi, have a few tapas and sangria, and I’ll aspire to visit the fair city another day.

Of course, when I say everybody else, I’m including some of my IBM colleagues, all of whom will be front-benching IBM’s recently-introduced “MobileFirst” strategy at MWC.

As I indicated in a prior post, IBM is putting some big bucks in mobile, and rightly so.  And one announcement from earlier today in Barcelona demonstrates the ramping up of that commitment.

In partnership with Nokia Siemens Networks, IBM announced a collaboration to deliver the world’s first mobile edge computing platform that can run applications directly within a mobile base station.

This new platform allows mobile operators to create a truly unique mobile experience, relieve the ever increasing strain on network infrastructure and bring completely new solutions to market.

The new platform can accelerate the delivery of media-rich services by delivering content directly from the base station, ensuring enhanced quality of experience for consumers in the face of ever increasing data traffic growth.

The platform also enables a new generation of low-latency services with device presence to be delivered to consumers, creating new possibilities for mobile gaming, augmented reality, smarter traffic and public safety offerings, and more.

Improved latency can enable high-value vertical solutions that rely on big data-driven analytics to work on very large amounts of information in real time.

For example, IBM’s City in Motion solution can analyze radio information to estimate how people are moving through a city, identify their mode of transport, and configure a cities transport network in real time to ensure optimum performance.

If you’re in Barcelona for MWC, to see a demonstration at Mobile World Congress, visit IBM (Hall 3, booth 3B86) or Nokia Siemens Networks (Hall 3, booth 3B14) at the show.

For more information on Nokia Siemens Networks’ mobile broadband capabilities, including a video overview, follow this link.

And go here to learn more about IBM‘s communications industry solutions.

To share your thoughts on the topic, join the discussion on Twitter using #MWC13 and #ibmmobile.

IBM Unveils Comprehensive Mobile Portfolio

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IBM Mobile First

Click to enlarge the infographic.  As the first new technology platform for business to emerge since the World Wide Web, mobile computing represents one of the greatest opportunities for organizations to expand their business. Based on nearly 1,000 customer engagements, 10 mobile-related acquisitions in the last four years, a team of thousands of mobile experts and 270 patents in wireless innovations, IBM MobileFirst offers an array of solutions that helps businesses connect, secure, manage and develop mobile networks, infrastructures and applications.

 

IBM is going big on mobile.

Today, the company unveiled “IBM MobileFirst,” a comprehensive mobile strategy that combines security, analytics, and application development software, with cloud-based services and deep mobile expertise.

Using IBM MobileFirst solutions, businesses can now streamline everything from the management of employee mobile devices, to the creation of a new mobile commerce app that will transform their entire business model.

Today’s move by IBM builds off of its experience helping nearly 1,000 customers become mobile enterprises, and takes advantage of its thousands of mobile experts and 270 patents in wireless innovations.

IBM has made 10 mobile-related acquisitions in the past four years alone.

IBM also announced an expanded relationship with AT&T to provide developers with tools to create faster, richer mobile apps and services for customers. For instance, organizations can now quickly incorporate payment and messages into their apps.

With this expanded partnership, the AT&T API Platform, featuring IBM Worklight Adapters, will enable the more than 31,000 members of the AT&T Developer Program to quickly create and securely deploy enterprise apps that improve subscriber engagement and customer loyalty.

With these adapters that support AT&T’s ecosystem of APIs including those for speech, SMS, device capabilities, notary management and payment, developers can quickly and securely create rich, business-ready apps across a variety of platforms including iOS, Android and Windows.

Through IBM MobileFirst, IBM is providing companies with the essential tools to take advantage of new business opportunities being enabled by mobile.

A Broad Portfolio of Mobile Solutions

To be successful in embracing mobile for driving revenue growth, clients must have an integrated strategy for mobile, cloud, big data, social business and security. Today’s announcements from IBM help clients harness these complex technologies to drive innovation and growth.

IBM’s mobile solutions portfolio provides the key elements of an application and data platform with the management, security and analytics capabilities needed for the enterprise.

In addition to meeting mobile-specific requirements, the portfolio provides for rapid integration between social and cloud services as well as back-end technologies that help secure and manage strategic business processes. Key aspects include:

  • IBM MobileFirst Platform – New updates include expanded capabilities of IBM Worklight to simplify deployment. It also features single sign-on capabilities for multiple applications. A new beta of the Rational Test Workbench for mobile helps to improve the quality and reliability of mobile apps.
  • IBM MobileFirst Security – IBM extends its context-based mobile access control solutions and expands mobile application vulnerability testing with support for Apple iOS apps with the latest release of AppScan.
  • IBM MobileFirst Management – New updates to IBM Endpoint Manager include enhanced support for Bring Your Own Device (BYOD) programs and increased security standards that are critical to governments and regulated environments.
  • IBM MobileFirst Analytics – IBM is expanding its Tealeaf CX Mobile solution to give enterprises more visual insight into mobile behaviors so they can better understand where improvements are needed and create exceptional and consistent consumer experiences across mobile devices.

To provide organizations with maximum flexibility and accelerate their adoption of mobile computing, these solutions can also be delivered through cloud and managed services.

A Deep Set of Mobile Services for Clients

Enterprises are embracing the mobile revolution at a rapid pace. IBM has thousands of mobile experts to help clients understand how industries will be transformed in a mobile world, based on client engagements across more than a dozen industries.

The IBM MobileFirst portfolio features several services to help clients establish mobile strategies, design and implement mobile projects. These include:

  • IBM MobileFirst Strategy and Design Services – Clients can tap into IBM expertise to map out a mobile strategy for employees and customers, and key experience design skills from IBM Interactive to build compelling mobile experiences. IBM’s new Mobile Maturity Model can assess how a business is progressing towards becoming a mobile enterprise, while new Mobile Workshops help clients develop applications, architect infrastructure and accelerate their mobile progress.
  • IBM MobileFirst Development and Integration Services – IBM offers services that help organizations roll out a mobile infrastructure and manage mobile application portfolios and BYOD environments. Enhanced Network Infrastructure Services for Mobile provide IT network strategy, optimization, integration and management. Mobile Enterprise Services for Managed Mobility help manage and secure smartphones, tablets and devices across a business. Mobile Application Platform Management helps speed deployment of mobile infrastructure to develop mobile applications more easily and quickly.

An Expansive Set of Mobile Resources and Programs for Business Partners, Developers and Academics

According to IBM’s recent Tech Trends Report, only one in 10 organizations has the skills needed to effectively apply advanced technologies such as mobile computing.

To help overcome this skills gap, IBM is rolling out a series of resources to help its ecosystem of developers, partners and academics tap into the mobile opportunity and augment existing skills or develop new ones.

These include:

  • Developers – IBM today is announcing a relationship with AT&T that will enable developers to enhance mobile apps by using IBM Worklight to access AT&T’s APIs in the cloud. Now, developers have another tool with AT&T to quickly and easily create apps with rich features such as speech recognition and rapid payment. IBM is also rolling out new technical assets on developerWorks and CodeRally, a developer game community.
  • Business Partners – With Ready for IBM MobileFirst, Independent Software Vendors (ISVs) can also embed mobile technologies into their solutions and Software Value Plus now provides mobile certifications, workshops and incentives for resellers and systems integrators.
  • Academics – To help train the next generation of mobile developers, IBM is offering new faculty grants for curricula development. IBM is also making IBM Worklight available, free of charge, for the classroom and via online training to teach both students and faculty to develop for mobile environments.

IBM Global Financing, the lending and leasing arm of IBM, can also help companies affordably transform into mobile enterprises.

Credit-qualified clients can take advantage of simple, flexible lease and loan packages for the IBM MobileFirst portfolio — some starting at as low as 0% for 12 months with no up-front costs — allowing businesses to acquire essential technology and services while managing cash flow more effectively.

To learn more, visit the IBM MobileFirst site.  You can also follow @ibmmobile, #ibmmobile on Twitter, and see IBM MobileFirst on YouTube, Tumblr and Instagram.

Also, watch the video below (3:46), for it paints a broad, comprehensive, and gorgeous “picture” of the enterprise mobile opportunity and challenges.

IBM MobileFirst Announcement Coverage:

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