Turbotodd

Ruminations on tech, the digital media, and some golf thrown in for good measure.

Archive for the ‘iOS’ Category

Reading Apple

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Couple of news bites on the Apple front today.

Apple has released the first developer betas of iOS 11.3 and tvOS 11.3, and they include new features such as additional Animoji, Business Chat for iMessage, among others.

AirPlay 2 is also available but apparently hidden, according to a report from 9to5Mac.

What, you ask me to remind you, exactly does AirPlay 2 do?

 

With iOS 11.3 and tvOS 11.3, however, AirPlay 2 officially supports multi-room playback. This means that you can stream to multiple Apple TVs directly from your iPhone for a full in-home audio experience.
– via 9to5Mac

And yet Apple announced yesterday that the HomePod would initially ship without multi-room support…with the HomePod being one of the most natural use cases for AirPlay 2.

9to5Mac also notes that AirPlay 2 marks the first major upgrade for the audio streaming feature since its original introduction in 2011.

Meanwhile, back at the virtual bookstore, Bloomberg is reporting that Apple is preparing to take on Amazon in the digital book market once again.

The Bloomberg story indicates that Apple is working on a redesign version of it iBooks e-book reading application for iPhones and iPads, and has hired an executive from Amazon for the project.

Details:

The new app, due to be released in coming months, will include a simpler interface that better highlights books currently being read and a redesigned digital book store that looks more like the new App Store launched last year, according to people familiar with its development. The revamped app in testing includes a new section called Reading Now and a dedicated tab for audio books, the people said.
– via Bloomberg.com

Like AirPlay 2, this iBook overhaul will also be a major upgrade to an app that has gathered a bit of dust over the past several years. That stagnation was led partly by the U.S. Department of Justice’s suit against Apple in 2012 for its alleged e-book pricing collusion scheme, one which resulted in a $450 fine for Apple in 2016.

Note: As of early 2017, Amazon had just over 83 percent of the U.S. e-book market.

That’s a whole lot of reading that needs to get done before Apple can even begin to close the gap!

Written by turbotodd

January 25, 2018 at 9:31 am

Posted in 2018, apple, e-books, iOS

App Store Up and Away

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Apple recently reported its latest update on the Apple App Store, reporting that iOS developers earned $26.5 billion last year.

A year ago that number was roughly $20B, so a growth rate of 33 percent.

But as Asymco’s post observes, Apple keeps 30 percent of revenue, so this figure doesn’t account for actual spending by customers.

Which would then assume a run rate of closer to $120B/year!

To put that in perspective, the $25B/year run rate is higher than the revenue of McDonald’s, and the App Store spend has gone up consistently by ~ $5B/year since 2011.

Read the full post about the iOS Economy here.

Written by turbotodd

January 15, 2018 at 9:45 am

Posted in 2017, 2018, app store, apple, iOS

How Apped Is That?

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App Annie is once again out with its “Spotlight on Consumer App Usage” report, and once again app usage growth looks like a hockey stick, up and to the right.

But wait a minute, you say, as you hit pause on that Facebook Live stream of a skateboarding bulldog. I thought everybody, including me, loaded all those apps on their iPhone or Android and then never opened them again.

To an extent, that may be true. You may not be using many apps, but the ones you…and the collective “We”…are using, boy are we using them.

“We,” in fact, used apps for nearly 1 trillion hours in 2016. I don’t know how much lost productivity 1 trillion garners, but I suspect it’s a lot, and I suspect there’s even an app to help us figure it out.

App Annie indicates the fast uptick in 2016 only continues to accelerate in the first few months of 2017, and concludes simply that “Mobile apps have become vital to our day-to-day lives.”

So let’s get into some of App Annie’s actual numbers.

The average smartphone user used over 30 apps per month, in recent months, and on average, between one-third and one-half of the apps on users’ phones were used each month.

So yes, there are still a lot of app orphans out there in the world, but it’s unquestionable that consumers increasingly manage their lives through apps.

App Annie also indicates in its report that in all the countries it examined, smartphone users used an average of at least nine apps per day, with iPhone users using slightly more per day than Androids.

A quick glance around the globe reveals that smartphone users in Brazil, India and China used the most number of apps per day, and despite WeChat’s dominant position in China, even in the Middle Kingdom users still use 11 apps per day on average!

If we look the categories of usage, utilities and tools are the most used (Think Safari on iOS and Google on Android), but beyond that, other top boxes include Social Networking, Communication, and Social.

This data suggests the continued relevance and importance of social categories to marketing efforts for all types of apps (especially if you’re concerned about the concurrent rise in the use of ad blockers).

Android users used over 30 percent more games than iPhone users, and yet iOS still leads in gaming revenue, thanks to much higher average revenue per user.

Average usage per day varies by country, with the U.S. averaging two hours and 15 minutes per day (which adds up to about one month per year…One month!). South Korea, Brazil, Mexico and Japan averaged around three hours per day.

If you break down usage across categories by sessions, Dating and Productivity apps saw the highest average sessions per day with around four. But Finance and Productivity users spent less than one minute per session.

So, to net that out, people are spending nearly six minutes per day looking for dates, juxtaposed with spending four minutes per day on Productivity. Or put more simply, for every three dates they find, they knock off two things on their To Do lists!

For advertisers, the good news is that the variation between categories in time and sessions per day means there is no one-size-fits-all apps strategy, and App Annie suggests marketers should define their KPIs in the context of their apps’ specific use case.

It’s an App world, and we’re just living in it…more now, than ever.

Written by turbotodd

May 5, 2017 at 3:51 pm

Posted in 2017, android, apps, iOS, mobile, research

Santander Boosts Client Experience with Enterprise iOS Apps

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Santander and IBM have announced a collaboration to design and develop a suite of IBM MobileFirst for iOS apps to support the banking group’s digital transformation and give employees the tools to create deeper engagements with their customers.

These custom-built, native apps made for iOS will be rolled out across more than 11,000 iOS devices, changing how Santander’s commercial network employees, including those supporting Corporate, SME, Private and Retail Banking, approach their day-to-day activities and boost productivity.

Using iPhone, Santander employees can expect to have immediate access to up-to-date information on products, services, and clients, allowing them to make better recommendations to customers on bank products such as Santander’s 1|2|3 account for SMEs, an account that provides cash back incentives for customers, rewards through Santander shares and offers a high profitability among other financial advantages.

These iOS apps will be designed with a user-centric approach and be specifically tailored for employees working in Santander’s central offices and the banking network.

“Innovation is one of Banco Santander’s identity signs. Collaborating with IBM will help us accelerate our digital transformation and improve the client experience to anticipate customer needs,” said Javier Cuenca, ‎Managing Director T&O Area Banco Santander.

IBM will work with Santander to quickly and efficiently design, develop and deploy multiple native iOS apps using Apple’s modern programming language, Swift.

Every app will be seamlessly integrated with Santander’s enterprise systems, putting real-time data at the fingertips of employees. Santander is leveraging IBM’s app design and development model – Mobile at Scale – that will support the rapid development and deployment of these apps the first set of which are planned for release in April, and new apps will continue being developed during the next two years.  

Go here for more information regarding IBM MobileFirst for iOS apps and services.

Written by turbotodd

February 27, 2017 at 10:13 am

Posted in 2017, iOS, mobile

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Siri, Where’s My AirPods?

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AppleInsider recently reported that Apple’s latest iOS 10.3 beta release addresses the concerns of people already worrying about losing their precious AirPods.

I’d be worried too at $160 a pop (and $69 replacement per earbud).

Some clever third-party developer launched an app earlier this month that uses AirPod’s Bluetooth signal strength to track down the missing buds, and soon thereafter Apple removed that app from the App Store.

Also in the new iOS 10, Apple is working to crack down on those reminders we iOS users get to rate programs in the App Store. The new policy will include a mechanism that limits developers to seeking reviews and ratings up to three times per year.

In the meantime, I have my own short review to share of my new Apple Watch. I wrote two years ago in February 2015 how I had made an appointment to go into my local Apple store and check out the latest device. I liked it, but knew it was first generation, and I’ve been burned enough buying the first time around that I figured I’d wait for the second.

Ironically, I ended up buying a Series 1 anyway, only two years later. Why? Cost, for one, but also because the Series 2 doesn’t bring that many new advantages over the Series 1 other than the full waterproofing and embedded GPS. And, of course, because the software has been updated a couple of generations since then (it’s all about the software, bay-bay).

My impressions thus far?

First, it was extremely easy to set up.

Second, it’s been very easy to learn how to use thus far.

Third, as so many people will tell you, the notifications (and haptic sensor) are probably the “killer app,” making it very easy to glance at your wrist to check for new messages or get that text from your significant other.

But that’s just a first impression…let me get a few more days under my belt and I can probably tell you more.

Just don’t ask me to review your latest app over and over again in the meantime. : )

 

 

 

 

 

 

 

Written by turbotodd

January 25, 2017 at 8:49 am

Posted in 2017, apple, apple watch, iOS

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