Turbotodd

Ruminations on tech, the digital media, and some golf thrown in for good measure.

Archive for the ‘instagram’ Category

Facebook’s Teen Problem

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CNBC had a story out yesterday citing data from investor analyst firm Piper Jaffray which indicated that teens are abandoning Facebook “at a staggering rate.”

But went on to say they’re still “flocking to sister app Instagram.”

Palo Alto, we have a problem.

The CNBC article indicated that just over a third of teenagers use the core Facebook platform at least once a month.

I wonder if a third of those are from Russia??

That number is “down significantly from 52 percent of teens two years ago and from close to two-thirds of teens in spring of 2016.”

On the plus side, Instagram “edged out SnapChat as the most-used social platform by teenagers for the first time” since Piper Jaffray started conducting its survey.

So, marketeers everywhere, uh, take more pictures?  

Maybe you can use that newfangled Apple iPhone XR, which is getting rave reviews across the board (and which comes in several hundred dollars less than the iPhone XS).

Speaking of Russians, The New York Times is reporting that the U.S. Cyber Command is now targeting individual Russian operatives “to try to deter them from spreading disinformation in elections.”

The campaign, which includes missions undertaken in recent days, is the first known overseas cyberoperation to protect American elections, including the November midterms.

Senior defense officials said they were not directly threatening the operatives. Still, former officials said anyone singled out would know, based on the United States government’s actions against other Russian operatives, that they could be indicted or targeted with sanctions. Even the unstated threat of sanctions could help deter some Russians from participating in covert disinformation campaigns, said Andrea Kendall-Taylor, a former intelligence official now with the Center for a New American Security.

Huh.  That only took a couple of years to get rolling.

Written by turbotodd

October 23, 2018 at 4:38 pm

The Snapchat Story

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If you haven’t been following the evolution of Snapchat, then you probably don’t realize that it’s a mobile app that allows one to send videos and pictures that “self destruct” a few seconds after someone views them.

Kind of like those “Mission Impossible” messages that blow up after Ethan Hunt reads/views them. Only less dramatic.

What’s not disappearing anytime soon is Snapchat itself. It’s currently about to embark on an investor roadshow and is expected to have up to an $18.5 billion market value when it goes public.

Snap Inc. is about to offer 200 million shares for $14 to $16 apiece, far lower than valuations as recently as last November, which had the company then valued at between $20 and $25 billion.

A recently BloombergTechnology story suggested that even at $18.5B, Snapchat was at the high end of its range compared to its peers when they went public, 19.7 times forward 12-months advertising sales. Facebook was at 19.4 around the time of its IPO, and Twitter was at 13.

What slowed the momentum?

First, average daily active user growth fell below 50 percent in the fourth quarter. And, Snap posted a net lost of $514.6M in 2016.

TechCrunch recently reported that the competitive landscape for Snapchat is heating up, with the heat coming mainly from Instagram stories, but also now from new features introduced on WhatsApp.

Snapchat Stories is expected to have declined from 15 to 40 percent since Instagram Stories was introduced last August, which has now reached 150 million daily users.

Still and all, this is expected to be one of the largest tech IPOs since 2007, writes Bloomberg, trailing only Alibaba and Facebook.

So do you think some of Snapchat’s $18.5 billion valuation will disappear into the ether like its photos, or does it have legs (and enough of a moat) to fend off the competition??

Written by turbotodd

February 21, 2017 at 9:06 am

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