Turbotodd

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Archive for the ‘ibm software’ Category

Live @ Information On Demand 2012: Craig Rhinehart On Predictive Healthcare

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I made it back to Austin late last night, mostly no worse for the wear.

There were a number of key announcements made at Information On Demand 2012 over the course of the past few days in Las Vegas.

One of those that I mentioned in one of my keynote post summaries was IBM Patient Care and Insights, new analytics software based on innovations from IBM Labs that helps healthcare organizations improve patient care and lower operational costs by considering the specific health history of each individual patient.

This is a fascinating new capability with profound implications for healthcare providers.

The new IBM solution provides the core capabilities for devising predictive models of various health conditions, which can be used to identify early intervention opportunities to improve the patient’s outlook by minimizing or avoiding potential health problems.

It features advanced analytics and care management capabilities to help identify early intervention opportunities and coordinate patient care.

Providing Individualized Care

At the core of IBM Patient Care and Insights, developed by IBM’s software, research and services teams, are similarity analytics that help drive smart, individualized care delivery.

Born in IBM Research, IBM similarity analytics is a set of core capabilities and algorithms that allow healthcare professionals to examine thousands of patient characteristics at once — including demographic, social, clinical and financial factors along with unstructured data such as physicians’ notes — to generate personalized evidence and insights, and then provide care according to personalized treatment plans.

By way of example, physicians can make personalized recommendations to improve a patient’s outcome by finding other patients with similar clinical characteristics to see what treatments were most effective or what complications they may have encountered.

They can also perform patient-physician matching so an individual is paired with a doctor that is optimal for a specific condition. With this solution, caregivers can better tap into the collective memory of the care delivery system to uncover new levels of tailored insight or “early identifiers” from historical/long term patient data that enable doctors and others to help manage a patient’s healthcare needs well into the future.

Craig Rhinehart, director for IBM’s ECM Strategy and Market Development organization, sat down with Scott Laningham and I earlier this week to describe the challenges facing health care, and how the IBM Patient Care and Insights can help improve health care by delivering dynamic case-based, patient-centric electronic care plans and population analysis.

Go here for more information on IBM Patient Care and Insights and IBM Intelligent Investigation Manager.

Live @ IBM InterConnect 2012: Marie Wieck On Business In Motion

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Marie Wieck is general manager of IBM’s Application & Integration Middleware (AIM) business unit, where she leads an organization of more than 7,500 software development, marketing, services, and sales professionals. She is responsible for IBM’s WebSphere software portfolio and other strategic middleware products, including Web application servers, transaction and messaging systems, integration, and business process management solutions.

Marie Wieck is the general manager of IBM’s Application and Integration Middleware organization (home of IBM’s distinguished market-leading WebSphere brand), and has held a variety of technical and executive roles across our software, services, and finance groups.

In her current role, Marie leads an organization of more than 7,500 software development, marketing, sales, and services professionals. There, she is responsible for IBM’s WebSphere software portfolio and other strategic middleware products, including Web application servers, transaction and messaging systems, integration, and business process management solutions.

During our sitdown at IBM InterConnect, Marie shared some of the proceedings from her two “Hot Topic” sessions in Singapore, one on the Mobile Enterprise, and the other on Business Process management.

Marie also expanded on IBM’s emerging “mobile enterprise” strategy, explaining that rather than see mobile as another blip on the technology evolutionary radar screen, that rather it’s an opportunity to be transformative across the enterprise.

From fomenting front-line employee’s opportunity to be more collaborative in the field, to enabling back-office overlords to use their smartphones to watch over and manage business process management processes, IBM is working to bridge systems of record and of data together with employees and external constituents in a much more transformative story than has been communicated to date.

It’s an exciting narrative, and as Marie conveyed in the interview, mobile is touching the entire IBM portfolio.

Thinking Big @ Information On Demand 2012

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Nate Silver, author of the blog “FiveThirtyEight,” will be one of the featured keynote speakers at this year’s IBM Information On Demand 2012 event in Las Vegas, Nevada, October 21-25. Silver correctly predicted the results of the primaries and the U.S. presidential winner in 2008 in 49 states through his statistical analysis of polling data, and at IOD will explain how to distinguish real signals from noisy data as well as how predictive analytics is used in politics.

That annual festouche and gathering of all things data is just around the corner.

Yes, that’s right, it’s almost time for IBM Information on Demand 2012.

So in order to start the drumbeat, I wanted to take a few moments and point you to some useful resources as you prepare to make your way to the Bay of Mandalay, and to optimize your time on the ground in Vegas.

First, the new (and official) IBM Information on Demand blog, which you can find here.

The blog includes easy access to some of the social media channels that will be covering the event (including Facebook, Twitter, LinkedIn and YouTube).

Of course, never forget the official IOD hashtag, #ibmiod, where you’ll be able to follow the endless stream of tidings leading up to, during, and after the event.

The blog also has links off to the IOD 2012 registration engine, as well as to the IOD SmartSite so you can start thinking about your IOD calendar now (I do NOT advise waiting until the last minute…talk about information overload!)

We’ve got some exciting guest speakers this year, including Nate Silver, statistics blogging extraordinaire who first found fame with his “FiveThirtyEight” blog, which is now part of The New York Times family of media properties.

Silver analyzes politics the way most of us should be analyzing our business: Through data…and lots of it.

His analysis of political polling data is unparalleled, and in the 2008 U.S. presidential election, Silver correctly predicted the results of the primaries and the presidential winner in 49 states.

His recent book, “The Signal and The Noise: Why Most Predictions Fail — But Some Don’t,” explores the world of prediction, “investigating how we can distinguish a true signal from a universe of noisy data.” Silver tackles some of the big questions about big data, so we’re very excited to have him join us in Vegas for IBM’s own big data marathon event.

At this year’s event, we’ll continue our trend of including tracks for specialized areas of interest, including forums for Information Management, Business Analytics, Business Leadership, and Enterprise Content Management.

And, of course, you’ll be able to find Scott Laningham and myself down in the EXPO center, where we’ll be talking to and interviewing many of the IBM and industry luminaries on the important data-related topics being discussed at the event.

Speaking of data, this will be my seventh IOD in a row, so I’m looking forward to seeing many of you once again.

Meanwhile, keep an eye here on the Turbo blog for future IOD-relevant posts.

IBM’s Combination Of Social & Analytics = Social ROI

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The embedded experience of the news feed in IBM Connections, also known as an activity stream, allows employees from any department inside an organization to explore structured and unstructured data such as Twitter feeds, Facebook posts, weather data, videos, log files, SAP applications, electronically sign documents, and quickly act on the data as part of their everyday work experience.

Big news today from IBM re: social analytics, and for some key customer wins on the social business front.

First, to the news about social analytics. Today, IBM unveiled new software and services that bring the power of big data analytics into the hands of a social savvy workforce anytime, anywhere.

With this new capability, organizations will be able to apply analytics to their social business efforts, allowing them to gain actionable insight on information generated in social networks and put it to work in real-time.

IBM’s Lead In Social Business

Today, more than 60 percent of the Fortune 100 have licensed IBM social software to activate their workforce to improve productivity, and gain insight on data to anticipate individual customers needs.

IBM’s leadership role in analytics has been established through a thoughtful strategy that required the expansion of R&D, acquisition and business initiatives across its hardware software and services portfolio.

As part of today’s news, IBM announced the availability of its industry-leading social software platform, IBM Connections.

IBM Connections incorporates sophisticated analytics capabilities, real-time data monitoring, and faster collaborative networks both inside and outside the organization, whether on premise, in the IBM SmartCloud or using a broad range of mobile devices.

You can check out a demo here.

IBM Customers Becoming More Social

IBM also announced today that leading companies around the globe, including Bayer MaterialScience, Colgate-Palmolive Company, LeasePlan, Primerica and Teach for America, are using its social software to achieve real returns on their social business investments.

The rise of social media is prompting business leaders, from the CMO to the chief HR officer to the CIO, to evaluate how to create opportunities that drive business transformation through the use of social technology, creating real business value.

At the same time, business leaders lack the tools to gain insight into the enormous stream of information and use it in a meaningful way. According to IBM’s CEO Study, today only 16 percent of CEOs are using social business platforms to connect with customers, but that number is poised to spike to 57 percent within the next three to five years.

Do you want to know what becoming a social business can do for your company? This video will help you understand how you can create exceptional customer experiences and a smarter workforce to empower your business. Find out how you can compete with — and win against — the world’s best by giving customers what they want. You can view the video here: http://bit.ly/SASGdi

A recent IBM study of more than 1,700 chief marketing officers reveals 82 percent plan to increase their use of social media over the next three to five years.

“To truly realize the full potential of a social business, leaders need to empower a company’s most vital asset — the information being generated from its people,” said Alistair Rennie, general manager, social business, IBM. “Now is the time for business leaders to embed social into their key business processes to shift their business from the era of ‘liking’ to ‘leading’.”

Social ROI

Today, more than 60 percent of the Fortune 100 have licensed IBM social software. There is strong demand for IBM’s social business platform in regulated industries, with 41 percent of Connections 4 beta participants in banking, finance and healthcare institutions.

Primerica, a leading distributor of financial products in North America, will utilize Connections and WebSphere Portal, to transform how its agents engage with its 2.3 million policy holders on the fly, to provide increased value for its customers.

The company plans to use social business software to improve the overall client experience, drive competitive edge and stay on the forefront of innovation in the financial services industry.  You can read more details on Primerica’s adoption of IBM social software here.

And in the video at the bottom of this post, you can check out my interview with Digital Influence Group’s Glenn Engler about the challenges and opportunities for social media in heavily regulated industries.

Expanding IBM Social Capabilities In Key Growth Markets

To support the burgeoning demand for social business solutions in growth markets, in the fourth quarter of 2012 IBM will open two social business customer support centers to serve IBM’s Asia-Pacific and Latin American clients.

Located in Manilla, the Philippines, and Sao Paolo, Brazil, these centers will support the rapid adoption of social business tools in these growth markets. The Philippines and Brazil centers join a roster of IBM social business centers in North America, Dublin, Japan, China and India.

IBM’s growing business partner network of more than 39,000 business partners are also bringing new, cutting-edge capabilities to IBM’s social platform every day in areas including gamification, video, compliance, project management and mobility.

For example, Actiance provides leading compliance capabilities to thousands of organizations globally, SugarCRM helps sellers use social networking and analytics for effective selling, and Bunchball provides gamification capabilities to IBM Connections.

Making New Connections With IBM Connections Social Software

IBM Connections, a cornerstone of IBM’s social platform, is available on premise, in the cloud, and on a broad range of mobile devices.

IBM Connections integrates activity streams, calendaring, wikis, blogs, a new email capability, and more, and flags relevant data for action. It allows for instant collaboration with one simple click and the ability to build social, secure communities both inside and outside the organization to increase customer loyalty and speed business results.

The new Connections mail capability provides simplified access to email within the context of the social networking environment.

Empowering Your Employees

The new capabilities empower employees from every line of business, such as marketing, human resources and development to gain actionable insight into the information being generated in their social networks.

For example, the Connections landing page features a single location that allows users to view and interact with content from any third party solution through a social interface, right alongside their company’s content, including email and calendar.

The embedded experience of the news feed, also known as an activity stream, allows employees from any department inside an organization to explore structured and unstructured data such as Twitter feeds, Facebook posts, weather data, videos, log files, SAP applications, electronically sign documents, and quickly act on the data as part of their everyday work experience.

To learn more about IBM’s social business initiative, participate in a simulcast on September 13, 2012 at 1 PM ET at bit.ly/Pn9sqd or sign-up to attend IBM’s Connect conference in January 2013.

For more information, please visit www.ibm.com/press/socialbusiness.

IBM blogger and tech evangelist Todd “Turbo” Watson interviews Digital Influence Group CEO Glenn Engler at SXSW Interactive 2012 about the opportunities and challenges of social media for heavily regulated industries.

Live @ IBM Smarter Commerce Global Summit — Opening Keynote Debrief: Motivate the Elephant

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Click to enlarge. The IBM Smarter Commerce Global Summit kicked off earlier today in Orlando, Florida. Over 200 IBM executives, industry specialists, and other thought leaders will be sharing their insights and expertise there over the next three days, including factoids like those seen in the infographic above.

If you love nothing else about IBM’s Smarter Commerce initiative, you have to love the fact that it’s driven by results.

Here in Orlando, day one of the IBM Smarter Commerce Global Summit has already revealed some of those facts, or business outcomes, that demonstrate the power of a more integrated customer experience in action.

By way of example: I mentioned earlier via Twitter that over $27 billion in sales generated by the Internet Retailers Top 500 is powered by IBM Commerce software.

Another example: IBM manages $57 billion in annual procurement spend managed on behalf of our clients.

Yet another: IBM analyzes over $100 billion of commerce transactions each year in the cloud and conveys that insight back to our customers.

But those are results on the so-called “back-end.”

Let’s turn our attention for a moment to the newly empowered consumer: 86 percent of them use multiple channels in their shopping efforts, and they spend four to five times more than the average.

Four in ten smartphone users search for an item while in the store, and yet online sales via mobile devices were up 300 percent over 2010.

Or how about this one: 77 percent of the global population are now mobile subscribers.

That’s an immense opportunity.

Guy Kawasaki On Enchanted Customers

As former Apple evangelist and social media thought leader and author Guy Kawasaki kicked off today’s keynote session here at the IBM Smarter Commerce Global Summit, he explained to the audience that we had over 200 interesting and very valuable sessions of the audience’s peers and outside industry experts sharing their own insights.

He began with the notion of the “chief executive customer,” that is to say, with placing customers at the center of the commerce experience.

Citing his own book, “Enchantment,” Kawasaki revealed there are three pillars for building enchantment with your customers. One, you have to be likable. Two, you must achieve trustworthiness. And three, you have to do something “DICEE” (the acronym which translated to “Deep,” “Intelligent,” “Complete,” “Empowering,” and “Elegant.”)

Kawasaki shared some compelling examples of which he spoke. After running into Virgin mega CEO Richard Branson at a speaking engagement in Moscow, Branson cornered Kawasaki and asked him the ill-fated question: Do you fly on Virgin Airlines?

Kawasaki admitted that, as a loyal United customer, he did not. Branson then used his charm and personality, and even a quick shoe shine, to convince Kawasaki he should reconsider.

Kawasaki now also flies on Virgin.

The Legend Continues…

After some other amusing anecdotes, Kawasaki turned the rostrum over to Craig Hayman, IBM’s general manager, Industry Solutions.

Hayman talked about examples of businesses that have had to completely reinvent themselves (Play-Doh, the children’s product, used to be a cleaning goop used prior to World War II!).

Hayman explained that the rate and pace of change in today’s marketplace is soaring, but that ultimately the customer “owns the transaction.”

“If you disappoint them,” Hayman explained, “they’re going to share their point of view (especially via the social media!) and then move on.”

Hayman handed the reins over to Lenovo senior VP of supply chain, Jerry Smith, who explained that Lenovo is a $30 billion global personal technology company with 27,000+ employees and customers in 160+ countries.

Partnering with IBM, Smith explained, Lenovo rebuilt its company around a global supply chain vision whose goal was simple yet straightforward: To become the undisputed #1 supply chain in personal technology by providing a best-in-class customer experience.

As Smith related to the gathered audience, “We need you (Lenovo’s sales force and partners) to sell product on the water,” meaning those units which were already on ships leaving China heading for parts around the globe.

Lenovo’s supply chain overhaul saw delivery performance go up by 15 percent, and onboarding costs/time down some 85 percent, giving them better negotiating leverage, higher order speeds, and leaner inventory, a must for the PC business.

The Grass Always Grows At Husqvarna

Smith’s handoff was to two executives from Husqvarna, the 300+ year-old company that, these days, specializes in outdoor equipment.

Think chain saws and lawn mowers.

“Grass always grows,” explained John Marchionda, Husqvarna’s VP of marketing, as his counterpart from IT, Simon Howard, nodded his head in agreement.

Husqvarna’s most recent marketing investments include a social video education space on its website that are both sales force and tutorial, explaining the likes of using chain saws safely, and effectively, and helping turn the inventory in the process.

The last IBM customer to “testify” in the morning session was Aditya Bhasin, the senior VP for Consumer Marketing and Digital Banking.

“People trust other people, not institutions,” explained Bhasin. He and his team are using that knowledge to make banking better, combining the best of human interaction with a more robust and effective technology system.

One example: “BankAmeriDeals,” a form of digital couponing that combines buyer behaviors, shopping, and payment systems to bring more value to its customers in direct savings on purchases.

Another: Its new Facebook branch, which is helping match consumers with local ATMs and bank branches, and helping answer customer questions through a medium they’re most comfortable with.

Change Is A Four Letter Word

The co-author of Switch: How to Change Things When Change Is Hard, Dan Heath, batted clean-up in the morning session by talking about a theme universal to many of IBM Smarter Commerce clients’ initiatives: Change.

“Change is a four-letter word for a lot of people,” Heath explained, before challenging the audience to think about “what happens when you leave Orlando?  Will the change you envision be a change you are willing to fight for?”

Heath explained that change is definitely within the art of the possible: We’re certainly optimistic about change the moment we decide to get married.

With much laughs from the audience, and Heath’s wedding album pictures onscreen as pudding proof, Heath explained that change is made more difficult by the battling two sides of our brains: The Rational, Conscious, and Deliberative side, and the Emotional, Unconscious, and Automatic side.

The emotional side is like a big elephant in our heads, the little devil telling us “We deserve ice cream” or “Call my ex.”

The rational side…well, we like to often ignore that side.

To make his thesis actionable, Heath explained a three-part framework for thinking about change.

One, he explained, we have to “direct the rider.” Point to the way you want to change and “find the bright spots,” those areas of opportunity where you’ve already succeeded.

Second, “motivate the elephant” — give them a compelling reason to change.

And finally, “shape the path,” for change.

That is, “cultivate a culture that’s more conducive to change” and encourages more people to participate.

Singapore Sling

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Resorts World Sentosa in Singapore will play host to a new, first-of-its-kind IT event in Singapore this October 9-11, where smart businesses from around the globe that have been busy implementing new business and IT strategies will come together to network with IBM clients, industry experts, and IBM thought leaders and learn how they’re converting opportunity into outcomes.

It was a big day today in Singapore, where the country celebrated its independence, and where government leaders encouraged Singaporeans to make even more Singaporeans, in order to counter the country’s declining birthrate, which is among the lowest in the world at 7.72 births per 1,000 people.

I’m sure a few Singapore Slings may have been consumed, and I would have been right there with them, as the Raffles Hotel is definitely on my list of places to frequent for when I visit.

And that will be sooner rather than later, as IBM is going to be hosting a new, first-of-its-kind event at the Resorts World Sentosa this October 9th-11th.

This new IBM event will share with attendees the breadth of IBM’s integrated software and systems solutions capabilities, and demonstrate IBM’s strategic perspective on becoming a smarter busienss that excels in turning opportunity into outcomes in this new era of computing.

At the event, IBM will focus discussions on a variety of key “hot topics,” including those focused on speeding innovation with mobile computing, defending against cyber-threats with security intelligence, rethinking IT with cloud computing, and a host of others.

If you’re game, but need some compelling reasons to convince your boss to send you to Singapore, here’s a starter list:

  1. Networking. You’ll have the opportunity in Singapore to network with peers, industry experts, and IBM thought leaders from around the globe, including IBM customers already collaborating to better align business and technology investments.
  2. Learning. You’ll have the opportunity to learn from experts in our Solution Center, as well as through a personalized agenda of keynote session, “Hot Topic” sessions, and Exchange sessions built around your business interests.
  3. Delivering New Value. At IBM Interconnect, you’ll become one of the first to learn how to manage the velocity of change from real world examples of business delivering new value to the people they serve.
  4. Unleashing Innovation. You’ll also have the opportunity to begin to understand the new economics of IT, and how to use technology as the catalyst for unleashing innovation in your organization.
  5. Uncovering New Markets. And finally, in an environment where most every organization is looking for new customers in new markets, you’ll have the opportunity to start to develop a clear plan of how you can reinvent relationships with yoru customers and workforce and, in turn, start to uncover those new markets.

Changing With The Changing Times

Rapid change has become the new normal, as entire industries are now transforming to deliver compelling new value to their customers. In this era of interconnected industries, businesses and consumers, a new kind of leadership is required to turn opportunity into business outcomes.

Smarter businesses are capitalizing on information as an indispensable resource and using technology as the catalyst for unleashing innovation. They are expanding the digital world of the back-office into the front-office and the corresponding business infrastructures that are at the heart of business leadership and operations; the key interconnection points among consumers, business partners and employees.

Take advantage of this opportunity to develop a personalized agenda around your business needs, collaborate with business decision-making peers, and meet face-to-face with technical decision-makers and industry experts.

You can start by first going here to register, then heading on over to the Session Preview Tool to start scanning the sessions to make sure you get the most out of your visit.

If you’ve never visited Singapore, I can’t recommend it highly enough. It’s like visiting a future that has already arrived, and in the meantime, you’ll have the opportunity to attend an IBM event that’s intended to help you create a future looming just over the horizon.

New IBM Software Transforms the Digital Experience

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The IBM Intranet Experience Suite pulls together company information and data, personalized content and news, and social media and analytics, enabling employees to connect, collaborate and access information at anytime, from anywhere.

IBM today announced new software that helps CMOs and CIOs transform the digital experience for employees, customers and fans across a broad range of mobile devices.

The IBM Intranet Experience Suite pulls together company information and data, personalized content and news, and social media and analytics, enabling employees to connect, collaborate and access information at anytime, from anywhere.

By 2017, the CMO will have greater control of the IT budget than the CIO, according to Gartner. Marketing budgets will grow 7-8 percent over the next 12 months, which is 2-3 times that of IT budgets.

With the growing number of mobile devices, social networks and social media tools on the rise, CMOs struggle to reach their audiences. At the same time, CIOs are struggling to provide access to company data on every type of device for a geographically distributed workforce.

Given the business realignment between marketing and technology, the CMO and CIO can no longer afford to operate on separate stages. To succeed, they’ll have to forge a shared agenda to deliver business results through innovation and efficiency, working together to streamline their technology needs.

The convergence of social and mobile is prompting organizations to revisit decades-old website to create exceptional web experiences to reach and engage with their audiences.

And despite their growing reliance on technology and their soaring budgets, CMOs readily admit they lack the skills that IT requires. According to the IBM CMO Study, while 79 percent of CMOs expect high levels of complexity in their job over the next five years, only 48 percent feel prepared to deal with it.

Building on these increased demands, IBM is delivering a new Customer Experience Suite giving millions of marketing professionals the power to manage and integrate all types of data on their web sites and then analyze it for deeper insight into customer buying patterns and sentiment.

Also delivered today, the new IBM Intranet Experience Suite pulls together company information and data, personalized content and news, and social media and analytics, enabling employees to connect, collaborate and access information at anytime, from anywhere.

The Power of Social, Mobile And Analytics

The new IBM Intranet Experience software brings together the power of social networking, analytics and mobile computing to front office operations and externally to clients, allowing companies to create exceptional Web experiences. As a result, organizations can gain faster insight on customer buying patterns and consumer sentiment allowing them to more quickly reach and engage their audiences.

At European industrial automation technology manufacturer Omron, employees are connecting knowledge and technical know-how through the organization’s Intranet, helping to meet the specific needs of their customers.

Omron delivers an exceptional Web experience through a single communication platform that embeds relevant social data into the daily workflow. Omron has sped knowledge sharing across boundaries and between departments, enabling employees to support customers better and faster.

Working with IBM and its partner Portico, Omron created an award-winning business intranet, called Ozone internally, helping to create a single-source communication and collaboration platform for all 1,700 European employees.

The IBM Intranet Experience Suite integrates with external social media, including Twitter, LinkedIn and YouTube, allowing employees to pick and choose which applications they want in their Intranet view. For example, a sales manager can leverage the Cognos software integration to ensure a clear view into monthly sales reports by region, as well as competitive background on new product updates and forecasts.

“The world is changing and is becoming increasingly connected and social,” said Michel Min, Head of Strategic Communication & eMarketing, Omron Europe B.V. “Because of this, we know our clients are changing as well, which is why it’s increasingly important to ensure our sales teams have the right information at the right time.”

Analytics to Help Marketers Engage Audiences 

From digital marketing and mobile commerce, to websites and social media, marketers are inundated — often paralyzed — by data amassed from consumers via searches, purchase histories, Facebook “likes” and comments on Twitter.

Combine that with data about in-store traffic, conversations with call centers and updates from suppliers, today’s marketers confront a daily deluge of data waiting to be sifted for nuggets of intelligence they can act upon to boost their business.

Because of this, it’s critical for CMOs to not only be aware of and monitor the social conversation, but to truly understand the sentiment and interact one-on-one with that customer. Taking it one step further would be to integrate these conversations directly into the organization’s web site, providing one place to both network and shop.

The new IBM Customer Experience Suite provides CMOs with the power to manage and integrate all types of data on their web sites and then analyze it for deeper insight into customer buying patterns and sentiment.

Web data has evolved today to include social media, videos, and web-based forms, as well as traditional enterprise data such as financial, customer and order data, and transactions. The software suite pulls together IBM’s market-leading enterprise portal, web content management, forms, and enterprise social networking software into a single view.

CIOs Creating Exceptional Intranets To Help Employees Gain Insight from Data Deluge

The new IBM software also helps business leaders extend their corporate intranet to a broad range of mobile devices in an effort to deepen employee collaboration and information sharing.

According to IDC, employees typically see up to a 30 percent increase in productivity using social tools internally to complete their work. With unlimited access to any type of information, consumers expect this same level of information availability in their professional lives, in order to work efficiently and reach business goals quickly.

The new IBM Intranet Experience software brings the power of social and analytics capabilities to CIOs and lines of business employees helping organizations innovate and evolve their internal operations and communications. The solution pulls together company information and data, personalized content and news, and social media and analytics, enabling employees to connect, collaborate and access information at anytime, from anywhere.

You can learn more about the IBM Intranet Experience Suite here.

IBM & Syracuse: Building Critical Software Development Skills

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If you’ve been watching any of the Livestream coverage emerging from the IBM Innovate event down in Orlando, you know that skills is a key issue facing software development shops everywhere.  The need for new and changing skills, skills for new platforms and development languages, skills to help pull it all together.

Today, IBM made an announcement from Innovate that it is working to help address the skills issue in a new partnership with Syracuse University intended to help college students build computing skills to manage traditional and new systems in large global enterprises.

As business value creation increasingly shifts to software, the skills needed to tackle disruptive technologies like cloud and mobile computing, particularly for enterprise-class, large industrial systems, have become critical.

Lack of employee skills in software technologies is cited as the top barrier that prevents organizations from leveraging software for a competitive advantage, according to initial findings in IBM’s Institute for Business Value 2012 Global Study on Software Delivery.

And according to IBM’s 2012 Global CEO Study, including input from more than 1,700 Chief Executive Officers from 64 countries and 18 industries, a majority (71 percent) of global CEOs regard technology as the number one factor to impact an organization’s future over the next three years — considered to be an even bigger change agent than shifting economic and market conditions.  

Syracuse GETs Skills

Syracuse University’s Global Enterprise Technology (GET) curriculum is an interdisciplinary program focused on preparing students for successful careers in large-scale, technology-driven global operating environments.

IBM and a consortium of partners provide technology platforms and multiple systems experience for the GET students. IBM’s Rational Developer for System z (RDz) and z Enterprise Systems help students build applications on multiple systems platforms including z/OS, AIX, Linux and Windows.

“Our students need to build relevant skills to address the sheer growth of computing and Big Data,” said David Dischiave, assistant professor and the director of the graduate Information Management Program in the School of Information Studies (iSchool) at Syracuse University. “These courses and the IBM technology platform help prepare students to build large global data centers, allow them to work across multiple systems, and ultimately gain employment in large global enterprises.”

Close to 500 students have participated in the Global Enterprise Technology minor since its inception. Syracuse University’s iSchool is the No. 1 school for information systems study, as ranked by U.S. News and World Report, and serves as a model for other iSchools that are emerging around the globe.

Back To The Mainframe Future

More than 120 new clients worldwide have chosen the IBM mainframe platform as a backbone of their IT infrastructure since the IBM zEnterprise system was introduced in July 2010.

The zEnterprise is a workload-optimized, multi-architecture system capable of hosting many workloads integrated together, and efficiently managed as a single entity.

Syracuse University is a participant in IBM’s Academic Initiative and was a top ranked competitor in IBM’s 2011 Master the Mainframe competition.

As today’s mainframes grow in popularity and require a new generation of mainframe experts, the contest is designed to equip students with basic skills to make them more competitive in the enterprise computing industry job market.

IBM’s Academic Initiative offers a wide range of technology education benefits to meet the goals of colleges and universities. Over 6,000 universities and 30,000 faculty members worldwide have joined IBM’s Academic Initiative over the past five years.

Live @ IBM Smarter Commerce Global Summit Madrid: IBM Product Manager Mark Frigon On Smarter Web Analytics & Privacy

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Mark Frigon is a senior product manager with IBM’s Enterprise Marketing Management organization, a key group involved in leading IBM’s Smarter Commerce initiative. Mark’s specialties are in Web analytics (he joined IBM as part of its acquisition of Coremetrics) and Internet privacy, an issue that has come to the forefront in recent years for digital marketers around the globe.

Effective Web metrics are critical to the success of businesses looking to succeed in e-commerce and digital marketing these days, and IBM has a number of experts who spend a lot of their time in this area.

One of those here in Madrid at the IBM Smarter Commerce Global Summit, Mark Frigon, is a senior product manager for Web analytics in IBM’s Enterprise Marketing Management organization.

Mark sat down with me to discuss the changing nature of Web analytics, and how dramatically it has evolved as a discipline over the past few years, including the increased focus by marketers on “attribution,” the ability to directly correlate a Web marketing action and the desired result.

Mark also spoke at the event about the importance for digital marketers around the globe to be more privacy-aware, a topic we also discussed in our time together, calling out in particular the “Do-Not-Track” industry self-regulatory effort that intends to put privacy controls in the hands of consumers.

If you spend any time thinking about Internet privacy or Web analytics, or both, this is a conversation you won’t want to miss.

Live @ IBM Smarter Commerce Global Summit Madrid: Jose Luis-Iribarren On Social Network Diffusion

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Jose Luis-Iribarren is a 25-year veteran of IBM who led the Olympics Web projects for the Atlanta Summer games in 1996, Nagano in 1998 and the Sydney games in 2000, where he received the IBM Chairman Award for his work. At the Institute of Knowledge Engineering, Jose Luis has most recently been applying Social Network Analysis techniques to e-marketing. His goal with that effort is to develop a quantitative model of information diffusion through online social networks.

The strangest things happen when you find yourself walking out of an elevator (or, as they call it here in Europe, a “lift”) in hotels halfway around the world.

In my case, I stumbled upon an old friend this morning, Jose Luis-Iribarren, a former IBMer and now social networks innovation manager with the Institute of Knowledge Engineering here in Madrid.

Jose Luis spent 25 years at IBM, where he led the creation of the first official Web Site for an Olympic Games for Atlanta in 1996.

I also had the opportunity to hear firsthand some of his experiences in “pathfinding” the early digital marketing milieu, as well as some fascinating stories about his experiences helping manage the Web (including learning about the “Bento Box” effect in the 1998 Nagano Olympic Winter Games).

It was a far-ranging discussion about the cutting edge of digital marketing, and a great opportunity to renew the acquaintance of old friend.

And all because of the serendipity of an elevator, and the real-world network effect!

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