Archive for the ‘digital media’ Category
We’re finally getting some rain in central Texas. We’ll see how long it lasts!
And on the topic of rainmaking, this just in from our friends at Nucleus Research.
Nucleus conducted an analysis of 21 of IBM Smarter Commerce case studies and their ROI, and discovered that for every dollar spent, companies realized an average of U.S. $12.05 in returns.
According to the research, this payback occurred in an average of 9 months (with a high of 23 months, and a low of two).
The cases Nucleus analyzed included U.S. and European companies and government agencies which had deployed IBM Smarter Commerce technologies.
All the case studies were developed independently by Nucleus, following their standard ROI methodology, and IBM was privy to the results only after the research was completed.
In their analysis, Nucleus also observed some summary conclusions, finding that Smarter Commerce projects delivered both top-line and bottom-line benefits, with roughly 60 percent of returns coming from indirect benefits such as productivity, and the rest from direct savings such as reduced operational costs or hires avoided.
Specific key benefits included the following:
- Increased productivity. In many cases companies were able to accomplish more work with fewer staff or avoid additional hires as they grew by automating previously manual processes and increasing employee productivity.
- Reduced costs. Smarter Commerce customers experienced cost reductions in areas such as customer call handling costs, technology costs, and other costs associated with supply chain transactions.
- Improved inventory management. Greater visibility into customer demand and inventory levels enabled Smarter Commerce customers to gain better control over their inventory, reducing inventory carrying costs and increasing inventory turns.
- Improved decision making. Greater agility and rapid insight into data for decision making enabled companies using Smarter Commerce to more quickly make decisions and act on them with confidence.
- Reduced customer churn and increased customer satisfaction. Companies using IBM Business Analytics were able to more rapidly understand customer satisfaction and retain more profitable customers by proactively addressing customers’ propensity to churn. For example, one telecommunications customer was able to reduce customer churn by 8 percent in the first year and 18 percent in the second year by further refining its churn analysis.
Customers Leverage Prepackaged Functionality
Nucleus indicated that the $12.05 average return from Smarter Commerce was at the high end of the range of returns Nucleus had seen from other assessments of deployments such as analytics and CRM, and many IBM Smarter Commerce clients indicated they had achieved high returns by taking advantage of the investments IBM has made in providing integrated solutions, more intuitive user interfaces, and prepackaged industry functionality.
By way of example:
- Integrated solutions and prepackaged industry functionality accelerate time to deployment and time to value while reducing overall project risk.
- Usability improvements drive more rapid adoption and make it easier for companies to drive adoption of technologies such as business analytics to casual and business users beyond the data expert specialists that have historically been the primary users of analytics.
Industry-specific functionality and expertise were particularly important in the success of customers adopting Smarter Commerce technologies in the government sector, such as social services agencies and police departments, where IT often has limited resources.
You can go here to download the full report.
I indicated in a post recently that I had gotten rid of my HBO bundle through AT&T U-Verse’s system, with all due apologies to Bill Maher and the new show about news, “The Newsroom.”
But my underlying futility was really about the inability to buy or rent specific content “a la carte” (i.e., be able to buy specific channels of content without having to provide the financial overhead underwriting others) than it was about the quality of the content itself.
New models are of digital content development and management are emerging that can help challenge these legacy financial constructs. Today, at the International Broadcasting Convention (IBC), IBM announced it has helped Canal+ Group deliver and archive digital comment.
Canal+ Group is the leading pay-TV broadcaster in France, and now will be able to more easily launch and manage new channels and services such as on-demand, web-TV, and even mobile-TV.
Prior to its process and archiving overhaul, Canal+ often used separate and isolated systems to manage its services, often making the production process cumbersome, manually intensive and costly.
Today, the staff has access to an interactive portal that collates and manages over 170 hours of content per day or 8,000 programs per year, whether from tape, external files or post-production video.
The intuitive portal allows multimedia content to flow back and forth in real-time across business units such as programming, advertising, editorial, archiving, production, and distribution.
“This project has helped Canal+ undergo a major transformation, not just in terms of how we operate internally, but how we service our customers,” said Jo Guegan, executive vice president, Technology and Information Systems, Canal+ Group. “
“This new intelligent system ensures we have the tools to produce and process programs in a time frame that keeps us ahead of our competitors in France and globally. As a result, Canal+ has become one of the first organizations in the world to dynamically monitor its workflow processes.”
I recently gave up my HBO habit.
I was tired of paying the premium through my AT&T U-Verse subscription, and I’d been putting off for far too long giving some money to The New York Times digital edition, content from which I consume daily.
So far, it’s been a mostly fair trade.
Though I’m going to miss shows like “Game of Thrones” and “The Newsroom” and “True Blood,” as well as Bill Maher (especially during the political season), I figured being able to get all of the Times’ content on any of my digital devices (and I have many!) at any time was easy math: The digital paywall became more forbidding than the bundle became enticing.
No sooner do I make this move, than I read in Variety this morning that HBO is going to give the Nordic countries the opportunity to cut the chord by allowing folks to subscribe to HBO without having to have an HBO pay-TV subscription.
The Variety story dug deeper into the Nordic permafrost, indicating this was a competitive matching move, an announcement short on the heels of Netflix announcing its move into Sweden, Norway, Finland and Denmark.
I laugh at this — I don’t live in a Nordic country, what good does this do me??!!
I did visit Stockholm once — could that qualify me for a subscription???
It’s no wonder more and more people are cutting the cord on cable TV.
Cable has a business model for offering content that is completely antiquated, and entirely out of line with the direction of more a la carte offerings in a digital world.
I only cut a small piece of the cord…this time around…but unless I’m giving more choices and flexibility in content soon, as opposed to their traditional bundling…well, HBO isn’t the only habit I can break.
IBM recently announced a big win in its “smarter commerce” initiative. SHOP.CA, Canada’s largest online e-commerce marketplace, is using analytics software from IBM’s smarter commerce initiative to help engage increasingly empowered online consumers in a unique shopping experience, and build loyalty and sense of community.
A recent IBM survey of more than 2,000 Canadians showed friends and family are by far the most trusted influencers on purchasing decisions, but retailers are also gaining trust among shoppers here.
The same research also identified a growing movement among consumers to use social media to build communities with others who share their interests and tastes, and who consume the same. These strangers then help the consumer make more relevant discoveries and satisfying purchases.
SHOP.CA: One Stop Online Shopping
SHOP.CA’s online marketplace features millions of products across 26 categories and billions in multi-merchant inventory. Its website offers Canadians one-stop access to national and international brands, free shipping, free returns and no cross-border fees.
Also hosting a powerful loyalty program, SHOP.CA Rewards Dollars are offered for both purchases and online activities that generate a purchase, such as sharing a link to a favorite product with a friend, or posting written or video reviews to social media sites like Facebook and Twitter.
“With SHOP.CA, shopping will be forever changed in Canada,” says Don Tapscott, author and world leading business strategist. “It’s going to make shopping ‘social.’ People will become deeply engaged in the community. They’ll learn from each other. They’ll be able to collaborate, and because of the loyalty programs, they’re going to want to come back.”
SHOP.CA selected IBM’s technology as the e-commerce engine to power its consumer storefront, multi-merchant product catalog and SHOP.CA rewards program. IBM will also provide analytics on how site visitors behave and interact, as well as track their searching and buying histories. This data will get SHOP.CA insight on how, when and where to reach shoppers with content and offers personalized to their taste and preferences via mobile or social vehicles.
Smarter Commerce: A $20 Billion Software Market
Estimated at $20 billion for software alone, IBM has defined smarter commerce, a new, unfolding market driven by Web, social and mobile technologies which put more power in the hands of customers.
Today, 70 percent of the consumer’s first interaction with a product or service takes place online, and 64 percent of consumers make a first purchase because of a digital experience. Under the terms of the agreement, IBM is providing SHOP.CA with Coremetrics web analytics delivered through the cloud and IBM WebSphere Commerce Professional.
Go here to learn more about IBM “smarter commerce” solutions.
In the video below, Scott Laningham and I interview Don Tapscott at this year’s SXSW Interactive Festival about how digital technology is changing our world, detailing for us mere mortals its impact on business, education, children, and beyond.