Turbotodd

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Cyber Monday Record Breaker

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TechCrunch is reporting that Cyber Monday was the largest-ever single day of online sales in the U.S., coming in at $6.59 billion purchased online.

Purchases made by smartphone also broke a new record, coming in at $1.59 billion in sales.

The figures come from Adobe, which has been tracking shopping online in the last few days as retailers officially kick-off of holiday shopping season, the most important time of the year for their businesses. These early days are seen by many as a bellwether for how the next six weeks will play out.
– via TechCrunch

Overall, Adobe said traffic was up 11.9 percent for the day (season average: 5.7 percent). As with other days in the long weekend, mobile has been very much a part of the story: 47.4 percent of visits (39.9 percent smartphones, the rest tablets), and 33.1 percent of revenues. Notable in the mobile story is that of smartphone-based browsing and purchases. The record-high of $1.59 billion in sales made via smartphones was a whopping 39.2 percent year-on-year increase: an outsized number compared to the rest of the increases across the board that ran between 10 and 20 percent.
– via TechCrunch

And Amazon accounted for the most sales of any single platform:

According to Hitwise, the e-commerce giant accounted for 45.1 percent and 54.9 percent of all transactions respectively on Thanksgiving and Black Friday. Hitwise puts the actual numbers at 5.6 million and 7.1 million transactions.
– via TechCrunch

Written by turbotodd

November 28, 2017 at 8:57 am

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