Turbotodd

Ruminations on IT, the digital media, and some golf thrown in for good measure.

Archive for the ‘browser’ Category

Google Chrome’s Ad Blocker…Really

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File this one in the “Cutting Your Own Throat” folder.

The Wall Street Journal is reporting that Google is planning to introduce an ad-blocking feature in the mobile and desktop versions of its Chrome web browser.

No, I’m serious. And it gets better.

The feature could be switched on by default within Chrome. So the default could be that users get no ads.

The upside for users: No ads, of course. And the ability to “filter out certain online ad types deemed to provide bad experiences for users as they move around the web.”

The Journal explained that “Google could announce the feature within weeks, but it is still ironing out specific details and still could decide not to move ahead with the plan.”

A browser that blocks ads.

From a company that makes most of its money from ads.

Have they talked to any of their advertisers about this?

Am I missing something?

Written by turbotodd

April 20, 2017 at 9:37 am

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