New (Google Ad) Rules

Google is jumping on the political advertising guard rail bandwagon, announcing new limits on its microtargeting to age, gender, and general location (zip code). Google will also continue to allow retargeting based on content of website visits.

They will no longer allow ads to be directed to specific audiences based on public voting records or political affiliations (“left-leaning,” “right-leaning,” etc.)

The policies will impact both Google search results, on YouTube, and via the Google Content Network which displays ads on other sites.

The move left many politicos stunned, for in past campaigns they have leaned mightily on microtargeting specific sets of voters, an efficiency that makes many grassroots campaigns financially feasible.

Also on the GOOG front…remember Google Duplex, the creepy-crawly AI that would sound like a human and call to make your hair appointments? Well, Duplex is now officially moving beyond the confines of voice ops and launching as “Google Assistant in Chrome” as a streamlined workflow to help you buy movie tickets.

Next up: Streamlining the process of renting a car. And then?…maybe using Google Duplex to more easily buy political search ads from Google??!