Turbotodd

Ruminations on tech, the digital media, and some golf thrown in for good measure.

Apple’s New Razor Blades

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On today’s Apple marketing-fest, Tim Cook made a big change in the order of business we’ve come to expect of their product launches: He led with the razor blades instead of the razors.

Specifically, he led with Apple’s new gaming subscription service (Apple Arcade, $4.99 monthly, available Sept 19th, 150 countries, 100 new games added to the launch catalog) and its new filmed content subscription service (AppleTV+ content streaming service with first shows arriving Nov 1, over 100 countries at launch, also $4.99/month).

That alone was a statement of strategic focus moving forward. The razors are important, but the razor blades are where the new growth comes from.

So what about the hardware?

About what you’d expect. The Apple iPhone Pro probably stood out most (I don’t need a new Watch, iPad, yadda yadda yadda), if only because the speeds and feeds looked absolutely bionic. Who doesn’t want three cameras to cover all angles and motion of your Friday night beer pong contest?

And slow-motion selfies — don’t forggettt thosseee slowwww mo-shunnnnn selff-eeeeeees.

Today’s launch may have been all about the razor blades. But if you ask me, it’s been a very long time since Apple launched a new and must have razor.

Written by turbotodd

September 10, 2019 at 3:43 pm

Posted in 2019, apple, apple watch, iPhone

Tagged with , , ,

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