Archive for August 9th, 2019
More News from Facebook
Are you still getting a lot of your news from Facebook?
If so, you’ll be glad to hear Facebook is offering news outlets millions of dollars for the rights to put their content in a new news section that Facebook hopes to launch later this year.
According to a report from the WSJ, Facebook reps have told news execs they would be willing to pay as much as $3M a year to license headlines and previews of articles from news outlets.
Turbo to Facebook: I’ll do it for $1.5M!
Outlets FB pitched to: ABC News, Dow Jones, WAPO, and Bloomberg.
It’s unclear if this is a move intended to assuage all those publishers that have watched their digital revenues get sucked up into the FB vortex, or an honest-to-goodness attempt to compete with burgeoning aggregators like Apple News (and their paid version, Apple News +).
In any event, the WSJ seems to conclude that the publishers are (rightfully) skeptical — they’ve been burned by FB’s fake news models in the past (see Facebook for Instant Articles).