Turbotodd

Ruminations on tech, the digital media, and some golf thrown in for good measure.

You Deserve a Break Today

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Ronald McDonald is getting personal.

Because Mickey D’s just went through its own drive-thru to spend more than $300 million on a deal to acquire personalization company, Dynamic Yield.

According to a report from TechCrunch, Ronald and company will use DY’s technolgoy to create a drive-thru menu that can be tailored to things like the weather, current restaurant traffic, and trending menu items. And…

Once you’ve started ordering, the display can also recommend additional items based on what you’ve already chosen.

Two-all beef patties, special sauce, lettuce, cheese, pickles…would you like fries with that? Perhaps a Diet Cherry Coke?

If that was a drive through deal, Uber just announced a drive by one, agreeing to buy its Middle East rival Careem for $3.1 billion. 

Based in Dubai, Careem claims more than 30 million registered users in 120 cities across North Africa, the Middle East, and South Asia. CNBC is reporting that the companies characterized the deal as “the biggest-ever technology industry transaction in the greater Middle East.”

According to Uber’s press release, Careem will become a wholly-owned subsidiary of Uber, operating as an independent company under the Careem brand and led by Careem founders.

Uber will acquire all of Careem’s mobility, delivery, and payments businesses across the greater Middle East region, ranging from Morocco to Pakistan, with major markets including Egypt, Jordan, Pakistan, Saudi Arabia, and the United Arab Emirates.

This is an important moment for Uber as we continue to expand the strength of our platform around the world. With a proven ability to develop innovative local solutions, Careem has played a key role in shaping the future of urban mobility across the Middle East, becoming one of the most successful startups in the region. Working closely with Careem’s founders, I’m confident we will deliver exceptional outcomes for riders, drivers, and cities, in this fast-moving part of the world,” said Uber CEO, Dara Khosrowshahi.

Sounds to me like the whole region may soon be in need of a Lyft.

Written by turbotodd

March 26, 2019 at 9:58 am

Posted in 2019, acquisitions

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